Learn more about Bud Walker >
Learn more about Bud Walker >
- Match duplicate records to gain a single customer view
- Verify & correct address, phone, & email data for over 240 countries
- Add geographics, firmographics & demographics for better targeting
Data, like any radioactive material, has a half-life. That's the time it takes for half of the contact information in your database to go bad. We've concluded that the average "half-life of data" is 45.4 months, or three years and 9 months.
In the U.S. annually we have a population of 316 million, according to the U.S. Census Bureau.
Marriages = 2.3 million
Divorces = 1.2 million
Births = 4.3 million
Deaths = 2.5 million
Moves = 47 million
Total Changes per year = 57.3
Total Changes per month = 4.8
The half-life formula is:
t1/2 = (t ln 1/2)/(ln mf / mi)
t1/2 = ln (1/2)/ln((316-4.8)/316) = 45.4 months or ...
Therefore after 3 years and 9 months half the records in a customer's database are incorrect.
The results highlight the importance of data quality, and why you should continuously clean and update your contact data to ensure its accuracy. Good quality data will help your organization make better business decisions and position it for growth.
When you stop by our booth, you'll get a first-hand look at some of the very best contact data cleansing, verification, and enrichment technology at work. We can help you meet your business goals, reduce fraud, increase ROI, and maintain a database that is Accurate, Complete, Relevant, and Actionable!
Our Solutions Help You:
- Achieve a single customer view by matching duplicates
- Ensure database accuracy by verifying global addresses, phones & emails
- Gain better insights by adding firmographic, demographic & geographic info
Date: September 26-30
Location: Georgia World Congress Center, Atlanta, GA
DevNetwork is covering the top API technologies in the industry leading up to API World 2016, the nation's largest API conference.
In preparation for the API World 2016 Conference, here at DevNetwork we have Bud Walker, VP, Enterprise Sales & Strategy at Melissa Data, talking about their API.
What services do you currently enable developers to build on via your API's?
All of our products for Data Quality are made available as an API. We offer cloud-based, dedicated cloud, and on-premise APIs which allow developers to enable all aspects of Data Quality in their Enterprise.
Read the rest here!
Bad Contact Data isn't new - it has created pop culture. This episode of Friends is a highly amusing scene, but the joke is more than simply Rachel's lack of knowledge. When it comes to contact data, who's steering the ship?
Name? Absurd. Gender? Wrong.
Maintaining the most complete and up-to-date customer information is highly important. When marketing material is sent to the same household multiple times, to different individuals or names are misspelled, it doesn't just cost you in postage. It costs your brand.
Brand integrity may be defined as the consistent image that a brand presents to the public. From social marketing to direct mail, a brand must maintain a single voice and image in order to be taken seriously and to be successful. According to The Journal of Business and Industrial Marketing, if the gap between the projected image and the reality of the customer experience widens, customers smell hypocrisy.
Melissa Data can help you anchor your brand in the public eye with better, more accurate contact data. We have a number of solutions that are made to fit your data needs. For example, Personator is a solution to consider when devising ways to preserve your brand's integrity. Personator provides name-to-address verification and cross-referencing address, name, phone, and email to ensure all data corresponds to the same individual. Personator will also enrich your contacts by adding missing address, email, and phone information, and much more. See how it works.
Then, there's mailing and shipping. You want to make your customers happy to protect your brand. Accurately mailing packages is a good way to increase customer retention. SmartMover can help. SmartMover is a real-time, cloud-based service that allows you to update the addresses of U.S. and Canadian customers that have moved. Get the current addresses of old customers who may have relocated to get your mail delivered on time, and qualify for postal discounts.
These are only a few of the ways in which Melissa Data can help you maintain your brand. Our customers are very important to us, and we are dedicated to helping you preserve the reputation of your business. Learn more when you visit our website and discover the tools you need to cultivate the integrity of your brand.
Persistent Address Key Uniquely Simplifies Data Updates to Changes Only,
Optimized for First Responders, Route Planning and Analytics
Rancho Santa Margarita, CALIF - August 9, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced its Master Address Table, an industry-first approach to validating, enhancing, and managing addresses in a given neighborhood or area. The Master Address Table contains current, detailed information on more than 180 million U.S. addresses, including residential, commercial, and more than two million non-USPS® addresses, or physical addresses that do not receive USPS delivery. In a critical advancement pioneered by Melissa Data, each address is assigned a Melissa Address Key™(MAK™), a unique, persistent key that never changes; this proprietary technology ensures efficient data updates, only required when addresses change or are added.
Melissa Data's Master Address Table provides a complete, real-time database of residential and business addresses within a specific area, offering a new advantage to first responders who can now quickly identify an address and ensure help reaches the correct location immediately. This technology benefits all data quality applications focused on activities other than mailing, such as optimizing route planning, resource allocation, analytics, utilities management, risk assessment, or nonprofit donor tracking.
"We recognized a need within certain areas of our customer base, as we saw data managers working with saturation lists to ensure valid address data for services such as emergency response, mapping, or analytics. Having all the valid addresses in a specific neighborhood differs dramatically from target marketing, and needed to be more accessible for these users," said Bud Walker, vice president enterprise sales and strategy, Melissa Data. "At the same time, updating this deep volume of data needed to be simplified and cost-effective. Our persistent address key breaks new ground on that front - it's another smart, sharp tool that dramatically reduces time and resources spent on data updates by only updating keys that are new or have changed."
The Melissa Address Key is akin to a barcode or ISBN number, identifying a discrete physical street address and aligning a multitude of additional information associated with each particular address. Users can access geographic information such as rooftop lat/long, census tract/block number, county name, and FIPS code, ideal for analytics, mapping, and logistics applications. Data can be searched based on specific parameters, for example, congressional district, school district, one or more ZIP™ codes, or regions such as cities, counties, or states.
A collection of addresses via the Melissa Data Master Address Table can be accessed as a one-time purchase including monthly updates for one year, or on a subscription basis with ongoing monthly updates. Click here for more insight on Melissa Data's Master Address Table capabilities, or call 1-800-MELISSA.