Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates

Rancho Santa Margarita, CALIF. - March 24, 2015 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce websites. The Magento plugin was developed by Crafty Clicks, a Magento technology partner and address lookup service provider, and incorporates Melissa Data's Global Address Verification cloud service so online merchants can verify, correct, and auto-fill addresses as they are entered, validating information for more than 240 countries and territories in real-time. Crafty Clicks and Melissa Data are now engaged in an exclusive partnership enabling data quality in Magento-based ecommerce sites, with plans for continued strategic development of high-value data quality plugins for other popular ecommerce platforms.

"Melissa Data's global address capabilities complement our own expertise in UK-based address verification. Using proven solutions and without wasting development resources, Magento users can now extend the value of contact data quality across a worldwide customer base," said Adam Stylo, founder and president, Crafty Clicks. "By adding address auto-completion and post-checkout address verification to their sites, online merchants not only assure fewer lost parcels and reduced delivery support, but also increase overall usability for customers. Shopper conversions improve, boosted by a fast, accurate, and convenient checkout experience so essential to online sales."

Magento-based sites can seamlessly validate and cleanse international addresses at point of entry, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Address fields are also populated automatically after the first few digits or letters have been entered using Melissa Data's Express Entry address auto-completion functionality. This speeds data entry with up to 50 percent fewer keystrokes; online shoppers have an improved shopping experience with just one step between shopping cart and checkout, drastically reducing the drop-off rate during the checkout process.

"By working with Crafty Clicks, we are helping merchants maintain data quality as an essential business strategy," said Gary Van Roekel, COO, Melissa Data. "Online merchants can improve shipping costs and customer satisfaction, as well as the success rate of their direct marketing activities. Magento users have a distinct competitive advantage in reaching new markets and customer groups based on better data."

Click here to download the Magento data quality plugin, configurable through the Magento Admin Panel. A free trial is available so interested users can test the global address verification and address auto-completion functionality.

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Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts

Rancho Santa Margarita, CALIF - March 17, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new Profiler tool added to the company's flagship developer suite, Data Quality Components for SQL Server Integration Services (SSIS). Profiler completes the data quality circle by enabling users to analyze data records before they enter the data warehouse and continuously monitor level of data quality over time. Developers and database administrators (DBAs) benefit by identifying data quality issues for immediate attention, and by monitoring ongoing conformance to established data governance and business rules.

Register here to attend a Live Product Demo on Wednesday, March 18 from 11:00 am to 11:30 am PDT. This session will explore the ways you can use Profiler to identify problems in your data.

"Profiler is a smart, sharp tool that readily integrates into established business processes to improve overall and ongoing data quality. Users can discover database weaknesses such as duplicates or badly fielded data - and manage these issues before records enter the master data system," said Bud Walker, director of data quality solutions, Melissa Data. "Profiler also enforces established data governance and business rules on incoming records at point-of-entry, essential for systems that support multiple methods of access. Continuous data monitoring means the process comes full circle, and data standardization is maintained even after records are merged into the data warehouse."

Profiler leverages sophisticated parsing technology to identify, extract, and understand data, and offers users three levels of data analysis. General formatting determines if data such as names, emails and postal codes are input as expected; content analysis applies reference data to determine consistency of expected content and field analysis determines the presence of duplicates.

Profiler brings data quality analysis to data contained in individual columns and incorporates every available general profiling count on the market today; sophisticated matching capabilities output both fuzzy and exact match counts. Regular expressions (regexes) and error thresholds can be customized for full-fledged monitoring. In addition to being available as a tool within Melissa Data's Data Quality Components for SSIS, Profiler is also available as an API that can be integrated into custom applications or OEM solutions.

Request a free trial of Data Quality Components for SSIS or the Profiler API.
Call 1-800-MELISSA (635-4772) for more information.

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Data Profiling: Pushing Metadata Boundaries

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By Joseph Vertido
Data Quality Analyst/MVP Channel Manager

Two truths about data: Data is always changing. Data will always have problems. The two truths become one reality--bad data. Elusive by nature, bad data manifests itself in ways we wouldn't consider and conceals itself where we least expect it. Compromised data integrity can be saved with a comprehensive understanding of the structure and contents of data. Enter Data Profiling.


Throw off the mantle of complacency and take an aggressive approach to data quality, leaving no opening for data contamination. How? Profiling.

More truths: Profiling is knowledge. Knowledge is understanding. That understanding extends to discovering what the problems are and what needs to be done to fix it.

Armed with Metadata

Metadata is data about your data. The analysis of gathered metadata with Profiling exposes all the possible issues to its structure and contents, giving you the information--knowledge and understanding--needed to implement Data Quality Regimens.

Here are only a few of the main types of Generic Profiling Metadata and the purpose of each:

  • Column Structure - Maximum/Minimum Lengths and Inferred Data Type - These types of metadata provides information on proper table formatting for a target database. It is considered problematic, for example, when an incoming table has values which exceed the maximum allowed length.

  • Missing Information - NULLs and Blanks - Missing data can be synonymous to bad data. This applies for example where an Address Line is Blank or Null, which in most cases is considered a required element.

  • Duplication - Unique and Distinct Counts - This allows for the indication of duplicate records. De-duplication is a standard practice in Data Quality and is commonly considered problematic. Ideally, there should only be a single golden record representation for each entity in the data.

Other equally important types of Generic Profiling Metadata include Statistics for trends data; Patterns (ReqEx) allow for identifying deviations from formatting rules; Ranges (Date, Time, String and Numbers); Spaces (Leading/Training Spaces and Max Spaces between Words); Casing and Character Sets (Upper/Lower Casing and Foreign, Alpha Numeric, Non UTF-8) Frequencies for an overview of the distribution of records for report generation on demographics and more.

Metadata Revolution & New Face of Profiling

Right now the most powerful profiling tool for gathering Metadata is the Melissa Data Profiler Component for SSIS, which is used at the Data Flow level, allowing you to profile any data type that SSIS can connect with, unlike the stock Microsoft Profiling Component, which is only for SQL Server databases.

More importantly the Melissa Data Profiler offers over 100 types of Metadata including all the Generic Profiling Metadata mentioned here.

The innovative Melissa Data's Profiler Component gathers Data Driven Metadata, which goes beyond the standard set of profiling categories. By combining our extensive knowledge on Contact Data, this allows us to get information not simply based on rules, norms, and proper formatting. Rather, it provides metadata with the aid of a back-end knowledge base. We can gather unique types of metadata such as postal code, State and Postal Code Mismatch, Invalid Country, Email Metadata, Phone and Names.

Take Control

The secret to possessing good data goes back to a simple truth: understanding and knowledge of your data through profiling. The release of Melissa Data's Profiler for SSIS allows you to take control of your data through use of knowledge base driven metadata. The truth shall set you free!

For more information on our profiling solutions, go to:

http://www.melissadata.com/dqt/profiler-object.htm


Make more in formed decisions about sales clustering, risk exposure, tax jurisdictions, market segmentation, logistics and more by geocoding addresses. Geocoding appends latitude and longitude coordinates to the rooftop of an address - delivering the most accurate location possible. Find out how to start geocoding addresses to the rooftop in this quick 5-minute tutorial now! The video highlights geocoding in our data quality software Contact Zone, but we also offer geocoding solutions in SSIS, Listware, in the Cloud, and in our API tools.

Watch the video now!
http://bit.ly/1Dbj2nz


Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

Rancho Santa Margarita, CALIF - January 28, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.

Personator is a full-contact authentication web service that goes beyond basic, discrete component data validation. Personator cross references the validity of the data as a whole, verifying customer records are deliverable and that names correspond to address, email and telephone data. This provides the basis for data quality uplift; records are completed with all contact points appended and enriched with missing information such as name, phone, email, address, demographic and geographic information. Adding to this are Personator's new demographic capabilities, which include date of birth or death, presence of children, renter or owner and length of residence, gender, household income range and occupation - providing users with the business and consumer information to understand current customers and better target new prospects.

"Personator's full contact authentication capabilities leverage multiple data sources to help companies gain a valid and singular view of their customer," said Bud Walker, director of data quality solutions, Melissa Data. "Diverse demographic data adds tangible value in real-time - appealing to a large cross-section of industries and companies looking for greater insight into how to speak to customers effectively for omni-channel marketing, cross-sell/upsell, and customer loyalty."

Personator is a unique convenient cloud service with no files or software to maintain. The service supports multiple protocols such as JSON, SOAP, XML and REST and is available in flexible packages for verification, updating and/or enrichment of contact data as needs require. Take a test drive of Personator in our easy-to-use Listware for Microsoft Excel application which can be downloaded here, or call 1-800-MELISSA (635-4772) for more information.

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Web-Based Tools Significantly Improve Email Marketing With Real-Time Verification of Emailbox Deliverability

RANCHO SANTA MARGARITA, CA--(Marketwired - Jan 21, 2015) - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the availability of real-time Email Mailbox Verification for its Global Email Cloud Service solution. Email Mailbox Verification helps remove up to 95 percent of bad emails in a customer database and is a critical tool in improving email deliverability. With this feature, users have a powerful new tool to help prevent bounce-backs and avoid spam traps -- protecting sender reputation from blacklisting.

Melissa Data's Global Email Cloud Service offers a flexible range of data quality operations, including the ability to add domain names, specify misspelling fixes, standardize casing of email addresses, and identify invalid domain names for suppression. Processes can be customized to individual business needs, allowing users to intelligently manage various email datasets with different levels of validation. General email formatting and syntax errors can be quickly remedied, for instance, changing an "!" to "@" or correcting ".c0m" to ".com." Top level domain (TLD) names can be validated and corrected; domains are verified against an extensive database of known good and bad domain addresses and the domain's existence is validated through MaileXchange (MX) lookup. Once a domain is determined to be valid, Email Mailbox Verification allows users to further validate that the specific emailbox exists and is deliverable.

"Ensuring email data quality has necessarily become a best practice for marketers," said Bud Walker, director of data quality solutions, Melissa Data. "The Global Email Service protects business operations with flexible, cascading data quality features that start with basic spelling and syntax, move up to domain-level verification, and then apply the gold standard in terms of verifying specific emailbox deliverability in real-time. No more lost opportunities for customer communication, mailing campaigns are more effective and resources are not wasted on direct marketing efforts that go nowhere."

Using Global Email Cloud Service, email addresses are parsed and standardized and can be validated in real-time or batch processing. By standardizing addresses as they are entered, for instance at point of sale or online guest book entry, online merchants or marketers eliminate the need for a "confirming email" field which can decrease Web form completion and conversion rates. Online fraud is reduced, while the reliability of overall contact information is improved.

Global Email Cloud Service also supports marketers in maintaining compliance with CAN-SPAM guidelines; the service is enhanced with current data defining mobile domains, so marketers can avoid sending unwanted commercial messages without prior permission from the recipient. The Global Email Service uses a simple web-based API to enable all features, and supports multiple protocols such as JSON, SOAP, XML and REST.

Click here to submit a sample dataset and request a free trial of Melissa Data's Global Email Cloud Service, or call 1-800-MELISSA (635-4772) for more information.

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In three easy steps, Melissa Data's product specialist Matthew Bayne demonstrates how Personator for SQL Server Integration Services (SSIS) cleans, verifies, standardizes, and appends missing information such as email addresses and phone numbers - to complete your contact records, help reduce fraud, and improve your marketing efforts.

Watch the video now!

https://www.youtube.com/watch?v=sXiQMZAFQag


Strategic Alliances Fuel Global Growth for Melissa Data

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Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions

Rancho Santa Margarita, CALIF - December 16, 2014 - Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide. Essential to the company's growth strategy, Melissa Data's technology relationships are designed to fuel data quality as a central business process integrated into the earliest stages of master data operations.

"As the world recognizes the scope and value of data as a business asset, Melissa Data's global perspective on contact data quality has increasing impact. By providing sophisticated data quality that is simple to deploy, we're enabling businesses worldwide to embrace the competitive value of correct, validated customer information," said Ray Melissa, CEO, Melissa Data. "Collaborating with other technology leaders is essential in these efforts, and 2014 saw some of our most significant partnerships to date. Working closely with key partners, we're building existing business, growing in new markets, and seeing a greater understanding of data quality as the foundation for optimized master data systems."

Melissa Data's newest direct mail partnerships include Deutsche Post and Royal Mail, integrating global address verification and geocoding into their existing solutions and customer base. Melissa Data is one of only a handful of vendors licensed by Canada Post to provide Canadian NCOA (National Change of Address) processing so mailers can reach customers in both Canada and the U.S.

In the data quality realm, Melissa Data partnered with EXTOL International to enable seamless data quality operations in tandem with EDI. The company's alliance with Scribe Software uniquely enables cleansing, validating and enhancing customer information in a single integration as data moves between CRM, ERP and marketing automation applications. Melissa Data's relationship with Semarchy unites data quality and master data operations; Semarchy users have a fast and easy method for consolidating unstructured data sources and enriching master data, while Melissa Data customers have a strategic path to upgrade data quality projects into more comprehensive data governance initiatives. Melissa Data has increased its already deep support for developers by aligning with Varigence, incorporating data quality in Varigence's business intelligence accelerator tools based on Business Intelligence Markup Language (Biml).

Building data quality into ecommerce applications has also been a priority; by working with NetzTurm GmbH and Crafty Clicks, service providers for the implementation of online stores, Melissa Data has enabled plug-in data quality for users of Shopware and Magento-based ecommerce sites. Support for additional ecommerce platforms is imminent, enabling a greater number of online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.

Earlier this year, Melissa Data also partnered with Blu Sky to solve healthcare data management challenges; data quality tools are now integrated into Blu Sky's EpicCare data capture technologies used to administer medical groups, hospitals and integrated healthcare organizations. Furthering its role in healthcare data quality initiatives, Melissa Data has also partnered with TriZetto, integrating data quality into software solutions that support nearly a quarter million doctors and healthcare providers under 350 different healthcare plans nationwide. Melissa Data's recent alliance with V3Gate expands public sector market dramatically, while enhancing V3Gate's big data capabilities with integrated data quality tools and solutions. Together the two firms are actively targeting business growth in federal, state and local government sectors, offering cutting-edge IT solutions that support high-level public agencies in achieving their diverse missions.

Partnerships on the 2015 horizon focus on ecommerce as well as enterprise data quality. Melissa Data conducts business worldwide, supporting its global clientele with sales and service from key locations in the United States, United Kingdom, Germany and India. For information about partnering with Melissa Data, contact sales@melissadata.com or call 1-800-MELISSA (635-4772).

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2 Minutes to Cleaner Data: How to Reduce Keystrokes by 50%

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In this short 2-minute demo, learn how to speed up order entries and boost lead generation with Express Entry - a Web service that utilizes a type-ahead search functionality making it easier for users to enter addresses with up to 50% fewer keystrokes.

Click below to watch the video:

https://www.youtube.com/watch?v=PJ7uVL-OGgg


Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations


Rancho Santa Margarita, CALIF - November 12, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today formally announced its partnership with Semarchy, a developer of innovative Evolutionary Master Data Management (MDM) software and solutions. Together the two firms are facilitating sophisticated data quality as a key performance enabler of effective MDM operations. Through this partnership, Semarchy offers its users a fast and easy way to perform worldwide address enrichment, standardization, geocoding and verification using Melissa Data's proven data quality tools and services. In turn, Melissa Data enables its users to upgrade data quality projects, moving beyond tactical processes to engage in a more comprehensive strategy combining data quality, data governance and master data management. Data integrators can learn more in a joint webinar presented by the two firms; click here to access the presentation on demand on Melissa Data's website.

"Clean, enhanced contact data is essential to enterprise MDM - maximizing the value of applications, empowering sales and marketing, and assuring trusted information as the basis for analysis and reporting," said Bud Walker, Director of Data Quality Solutions, Melissa Data. "By integrating data quality operations within the Semarchy Convergence ™ platform, we're supporting users in easily unlocking this kind of high level business value, increasing the quality of supplier, location and customer data within a single de-duplicated 360° view."

Semarchy Convergence™ for MDM is an integrated platform, available in the cloud or on-premise, enabling ground-up design and implementation of master data management initiatives; using a single tool, developers and data managers can create data models, manage quality, set up match/merge and transformation rules, and build data management applications and workflows. Semarchy Convergence™ now supports Melissa Data Enrichers, validated plug-ins that uniquely enable Semarchy users to verify, clean, correct, standardize, and enrich global customer records including full contact validation for global addresses, phones and emails.

Melissa Data Enrichers enhance the capture of new master records at the point of entry; deployed on-site or via the cloud, these tools eliminate the need for users to build integration between internal MDM systems and data quality processes. Customer records can be enhanced with missing contact data and master data can be appended to include attributes such as geographic coordinates. Users of the Semarchy Convergence™ platform can model any domain, managing data via collaboration workflows, generated user interfaces, or through simple batch processing to clean, standardize and enrich legacy data.

"Our perspective on master data management as an evolving business function recognizes the essential correlation between reliable data and authoritative analytics. By capitalizing on Melissa Data's proven technologies, Semarchy users can more effectively manage increasingly intelligent applications of global data - consolidating unstructured sources and enriching master data across all their business domains," said Matthew Dahlman, Technical Director Americas, Semarchy.

Click here for Semarchy Convergence for MDM as a 30-day trial version, and here to begin your free trials of Melissa Data Enrichers for the Semarchy platform. For more information, contact info@semarchy.com, sales@melissadata.com, or call 1-800-MELISSA (635-4772).

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