Make more in formed decisions about sales clustering, risk exposure, tax jurisdictions, market segmentation, logistics and more by geocoding addresses. Geocoding appends latitude and longitude coordinates to the rooftop of an address - delivering the most accurate location possible. Find out how to start geocoding addresses to the rooftop in this quick 5-minute tutorial now! The video highlights geocoding in our data quality software Contact Zone, but we also offer geocoding solutions in SSIS, Listware, in the Cloud, and in our API tools.

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Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

Rancho Santa Margarita, CALIF - January 28, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.

Personator is a full-contact authentication web service that goes beyond basic, discrete component data validation. Personator cross references the validity of the data as a whole, verifying customer records are deliverable and that names correspond to address, email and telephone data. This provides the basis for data quality uplift; records are completed with all contact points appended and enriched with missing information such as name, phone, email, address, demographic and geographic information. Adding to this are Personator's new demographic capabilities, which include date of birth or death, presence of children, renter or owner and length of residence, gender, household income range and occupation - providing users with the business and consumer information to understand current customers and better target new prospects.

"Personator's full contact authentication capabilities leverage multiple data sources to help companies gain a valid and singular view of their customer," said Bud Walker, director of data quality solutions, Melissa Data. "Diverse demographic data adds tangible value in real-time - appealing to a large cross-section of industries and companies looking for greater insight into how to speak to customers effectively for omni-channel marketing, cross-sell/upsell, and customer loyalty."

Personator is a unique convenient cloud service with no files or software to maintain. The service supports multiple protocols such as JSON, SOAP, XML and REST and is available in flexible packages for verification, updating and/or enrichment of contact data as needs require. Take a test drive of Personator in our easy-to-use Listware for Microsoft Excel application which can be downloaded here, or call 1-800-MELISSA (635-4772) for more information.

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Web-Based Tools Significantly Improve Email Marketing With Real-Time Verification of Emailbox Deliverability

RANCHO SANTA MARGARITA, CA--(Marketwired - Jan 21, 2015) - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the availability of real-time Email Mailbox Verification for its Global Email Cloud Service solution. Email Mailbox Verification helps remove up to 95 percent of bad emails in a customer database and is a critical tool in improving email deliverability. With this feature, users have a powerful new tool to help prevent bounce-backs and avoid spam traps -- protecting sender reputation from blacklisting.

Melissa Data's Global Email Cloud Service offers a flexible range of data quality operations, including the ability to add domain names, specify misspelling fixes, standardize casing of email addresses, and identify invalid domain names for suppression. Processes can be customized to individual business needs, allowing users to intelligently manage various email datasets with different levels of validation. General email formatting and syntax errors can be quickly remedied, for instance, changing an "!" to "@" or correcting ".c0m" to ".com." Top level domain (TLD) names can be validated and corrected; domains are verified against an extensive database of known good and bad domain addresses and the domain's existence is validated through MaileXchange (MX) lookup. Once a domain is determined to be valid, Email Mailbox Verification allows users to further validate that the specific emailbox exists and is deliverable.

"Ensuring email data quality has necessarily become a best practice for marketers," said Bud Walker, director of data quality solutions, Melissa Data. "The Global Email Service protects business operations with flexible, cascading data quality features that start with basic spelling and syntax, move up to domain-level verification, and then apply the gold standard in terms of verifying specific emailbox deliverability in real-time. No more lost opportunities for customer communication, mailing campaigns are more effective and resources are not wasted on direct marketing efforts that go nowhere."

Using Global Email Cloud Service, email addresses are parsed and standardized and can be validated in real-time or batch processing. By standardizing addresses as they are entered, for instance at point of sale or online guest book entry, online merchants or marketers eliminate the need for a "confirming email" field which can decrease Web form completion and conversion rates. Online fraud is reduced, while the reliability of overall contact information is improved.

Global Email Cloud Service also supports marketers in maintaining compliance with CAN-SPAM guidelines; the service is enhanced with current data defining mobile domains, so marketers can avoid sending unwanted commercial messages without prior permission from the recipient. The Global Email Service uses a simple web-based API to enable all features, and supports multiple protocols such as JSON, SOAP, XML and REST.

Click here to submit a sample dataset and request a free trial of Melissa Data's Global Email Cloud Service, or call 1-800-MELISSA (635-4772) for more information.

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In three easy steps, Melissa Data's product specialist Matthew Bayne demonstrates how Personator for SQL Server Integration Services (SSIS) cleans, verifies, standardizes, and appends missing information such as email addresses and phone numbers - to complete your contact records, help reduce fraud, and improve your marketing efforts.

Watch the video now!

https://www.youtube.com/watch?v=sXiQMZAFQag


Strategic Alliances Fuel Global Growth for Melissa Data

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Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions

Rancho Santa Margarita, CALIF - December 16, 2014 - Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide. Essential to the company's growth strategy, Melissa Data's technology relationships are designed to fuel data quality as a central business process integrated into the earliest stages of master data operations.

"As the world recognizes the scope and value of data as a business asset, Melissa Data's global perspective on contact data quality has increasing impact. By providing sophisticated data quality that is simple to deploy, we're enabling businesses worldwide to embrace the competitive value of correct, validated customer information," said Ray Melissa, CEO, Melissa Data. "Collaborating with other technology leaders is essential in these efforts, and 2014 saw some of our most significant partnerships to date. Working closely with key partners, we're building existing business, growing in new markets, and seeing a greater understanding of data quality as the foundation for optimized master data systems."

Melissa Data's newest direct mail partnerships include Deutsche Post and Royal Mail, integrating global address verification and geocoding into their existing solutions and customer base. Melissa Data is one of only a handful of vendors licensed by Canada Post to provide Canadian NCOA (National Change of Address) processing so mailers can reach customers in both Canada and the U.S.

In the data quality realm, Melissa Data partnered with EXTOL International to enable seamless data quality operations in tandem with EDI. The company's alliance with Scribe Software uniquely enables cleansing, validating and enhancing customer information in a single integration as data moves between CRM, ERP and marketing automation applications. Melissa Data's relationship with Semarchy unites data quality and master data operations; Semarchy users have a fast and easy method for consolidating unstructured data sources and enriching master data, while Melissa Data customers have a strategic path to upgrade data quality projects into more comprehensive data governance initiatives. Melissa Data has increased its already deep support for developers by aligning with Varigence, incorporating data quality in Varigence's business intelligence accelerator tools based on Business Intelligence Markup Language (Biml).

Building data quality into ecommerce applications has also been a priority; by working with NetzTurm GmbH and Crafty Clicks, service providers for the implementation of online stores, Melissa Data has enabled plug-in data quality for users of Shopware and Magento-based ecommerce sites. Support for additional ecommerce platforms is imminent, enabling a greater number of online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.

Earlier this year, Melissa Data also partnered with Blu Sky to solve healthcare data management challenges; data quality tools are now integrated into Blu Sky's EpicCare data capture technologies used to administer medical groups, hospitals and integrated healthcare organizations. Furthering its role in healthcare data quality initiatives, Melissa Data has also partnered with TriZetto, integrating data quality into software solutions that support nearly a quarter million doctors and healthcare providers under 350 different healthcare plans nationwide. Melissa Data's recent alliance with V3Gate expands public sector market dramatically, while enhancing V3Gate's big data capabilities with integrated data quality tools and solutions. Together the two firms are actively targeting business growth in federal, state and local government sectors, offering cutting-edge IT solutions that support high-level public agencies in achieving their diverse missions.

Partnerships on the 2015 horizon focus on ecommerce as well as enterprise data quality. Melissa Data conducts business worldwide, supporting its global clientele with sales and service from key locations in the United States, United Kingdom, Germany and India. For information about partnering with Melissa Data, contact sales@melissadata.com or call 1-800-MELISSA (635-4772).

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2 Minutes to Cleaner Data: How to Reduce Keystrokes by 50%

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In this short 2-minute demo, learn how to speed up order entries and boost lead generation with Express Entry - a Web service that utilizes a type-ahead search functionality making it easier for users to enter addresses with up to 50% fewer keystrokes.

Click below to watch the video:

https://www.youtube.com/watch?v=PJ7uVL-OGgg


Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations


Rancho Santa Margarita, CALIF - November 12, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today formally announced its partnership with Semarchy, a developer of innovative Evolutionary Master Data Management (MDM) software and solutions. Together the two firms are facilitating sophisticated data quality as a key performance enabler of effective MDM operations. Through this partnership, Semarchy offers its users a fast and easy way to perform worldwide address enrichment, standardization, geocoding and verification using Melissa Data's proven data quality tools and services. In turn, Melissa Data enables its users to upgrade data quality projects, moving beyond tactical processes to engage in a more comprehensive strategy combining data quality, data governance and master data management. Data integrators can learn more in a joint webinar presented by the two firms; click here to access the presentation on demand on Melissa Data's website.

"Clean, enhanced contact data is essential to enterprise MDM - maximizing the value of applications, empowering sales and marketing, and assuring trusted information as the basis for analysis and reporting," said Bud Walker, Director of Data Quality Solutions, Melissa Data. "By integrating data quality operations within the Semarchy Convergence ™ platform, we're supporting users in easily unlocking this kind of high level business value, increasing the quality of supplier, location and customer data within a single de-duplicated 360° view."

Semarchy Convergence™ for MDM is an integrated platform, available in the cloud or on-premise, enabling ground-up design and implementation of master data management initiatives; using a single tool, developers and data managers can create data models, manage quality, set up match/merge and transformation rules, and build data management applications and workflows. Semarchy Convergence™ now supports Melissa Data Enrichers, validated plug-ins that uniquely enable Semarchy users to verify, clean, correct, standardize, and enrich global customer records including full contact validation for global addresses, phones and emails.

Melissa Data Enrichers enhance the capture of new master records at the point of entry; deployed on-site or via the cloud, these tools eliminate the need for users to build integration between internal MDM systems and data quality processes. Customer records can be enhanced with missing contact data and master data can be appended to include attributes such as geographic coordinates. Users of the Semarchy Convergence™ platform can model any domain, managing data via collaboration workflows, generated user interfaces, or through simple batch processing to clean, standardize and enrich legacy data.

"Our perspective on master data management as an evolving business function recognizes the essential correlation between reliable data and authoritative analytics. By capitalizing on Melissa Data's proven technologies, Semarchy users can more effectively manage increasingly intelligent applications of global data - consolidating unstructured sources and enriching master data across all their business domains," said Matthew Dahlman, Technical Director Americas, Semarchy.

Click here for Semarchy Convergence for MDM as a 30-day trial version, and here to begin your free trials of Melissa Data Enrichers for the Semarchy platform. For more information, contact info@semarchy.com, sales@melissadata.com, or call 1-800-MELISSA (635-4772).

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A Quick 7-Minute Tutorial on Cleaning Your Data in Excel

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In this short demo, learn how to use Listware for Excel - our free Excel add-in that cleans and enriches the contact information in your list. Learn how to check, verify, and update names, addresses, phone numbers and email addresses. Also find out how to add missing contact information to your contact record. Listware for Excel's summary counts and color-coordinated cells make it easy to view and analyze your results, so you know exactly how your data's been improved.

Click below to watch the video:

https://www.youtube.com/watch?v=4t5jn3vyJ9Y#t=57


Powerful Features Support Developers with Enriched, De-Duplicated Customer Records; Combats Exponential Increase in Costly Data Decay, Highlighted in Company Magazine

Rancho Santa Margarita, CALIF. - October 29, 2014 - Melissa Data, a leading provider of global contact data quality and data enrichment solutions, today announced significant enhancements to its flagship Data Quality Components for SQL Server Integration Services (SSIS), including the addition of three new services: global email, global phone verification, and U.S. property data enrichment. Data Quality Components for SSIS is a suite of custom data cleansing transformation components for Microsoft SSIS, used to standardize, verify, correct, consolidate and update contact data. With these new features, developers and DBAs are positioned to verify, enrich and retain all the best pieces of global customer data, using a single comprehensive and proven data quality tool.

New to the suite of tools is global email verification, which includes real-time email mailbox verification to eliminate up to 95 percent of invalid emails, so emails get delivered and don't bounce. Global phone numbers from over 230 countries can be verified and appended with geographic information, such as latitude and longitude coordinates, administrative area and predominant language spoken in that region. In addition, global phone features include the ability to return the digits necessary to dial out of your country and into the country of the phone number that was input. For users seeking to enrich U.S. address data, the property feature will provide up-to-date property and mortgage information on more than 140 million properties to improve overall customer intelligence.

"Contact data is always in flux, in fact, half of the customer records held in the average database are invalid or out-of-date in just 45 months - what we call the half-life of data," said Bud Walker, director of data quality solutions, Melissa Data. "Particularly as data becomes more global and increasingly includes email as a critical path of contact, database design must incorporate flexible, scalable tools that rely on a comprehensive approach to managing constant changes in customer data."

Melissa Data's research into the half-life of data, including the operation and long-term costs associated with undeliverable shipments, low customer retention and unsuccessful CRM initiatives, along with other SQL-based data quality challenges are featured in the current issue of Melissa Data Magazine, the company's quarterly resource for DBAs and data quality developers.

Melissa Data Magazine will be available at PASS Summit 2014, Booth #407, starting November 4 in Seattle, Washington. Click here to download the SQL Server edition of Melissa Data Magazine, or call 1-800-MELISSA (635-4772) for more information.

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Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention


Rancho Santa Margarita, CALIF - October 14, 2014 - Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360° view of their worldwide customer, Melissa Data's proven technologies fuel data-driven campaigns with corrected, validated and enriched customer records. Demos include:

  • SmartMover® - a cloud-based NCOA service increasing mail deliverability through both U.S. & Canadian change-of-address processing. SmartMover accesses more than 170 million change-of-address records, including USPS® NCOALink® and Canada Post NCOA.

  • LeadGen Xpress - a collection of Web-based mailing list leads for private in-house use or as a portal for customers to make custom list selections. Flexible list targeting offers value to high-volume list buyers and brokers, mailing houses, printers and franchised corporations.

  • Express Entry® - an address auto-completion service, eliminating bad data at the source by validating addresses as they are entered. Ideal for CRM, call center and e-commerce applications, users save time with fewer keystrokes and reduce costs with 100 percent accurate addresses for more than 240 countries.

  • Listware® - a simple plug-in for Excel and Salesforce, designed to clean and enrich customer data. Users have unprecedented access to real-time data quality, enabling more intelligent applications in CRM settings.

  • Personator® - an all-in-one Web service for contact data checking, verification, move update, and appending missing customer data. Full-contact record correction and verification of names, addresses, phone numbers, and emails helps prevents fraud, and reduces shipping errors and fees.

Visit Melissa Data at DMA2014 Booth #1214 at the San Diego Convention Center, from Sunday, October 26 through Tuesday, October 28, 2014.

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