Introducing the New and Improved Global Email Web Service

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How It Can Protect and Increase Your Email Reputation Score

By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email


Melissa Data recently introduced several improvements and new features to its Global Email Web Service - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:

  • Improved fuzzy matching of domain corrections
  • Updated our TLD database with the newest ICANN info
  • Increased control over the freshness of data returned
  • Better unknown status detection capability

In terms of the service's new features, Global Email now offers two validation modes: Express and Premium.

Express can be used in time-sensitive situations and will give back a response in one or two seconds. Premium will actually perform a real-time validation of the email address and can take up to 12 seconds to receive a response back.

If you want to reduce the time taken in premium mode, we offer an advanced email option which will reduce the freshness of the data return in order to increase speed.

Global Email Verify


Using the Global Email Service to Protect & Increase Your Email Reputation Score

What does email reputation mean? A big part of a marketer's campaign is email marketing campaigns. It is important to watch your email reputation with a tool such as senderscore. Once you are blacklisted, your email deliverability will suffer, and as a result, you will have trouble sending out emails in the future as most mail servers subscribe to a spammers list.

Integrators should consult with our data quality experts in order to understand what they need to look out for to avoid a bad campaign, and why certain emails should be flagged/inspected. Even if you avoid spam traps, sending out too many invalid emails will cause the mail server to flag you as a potential spammer. Email marketing campaign servers with a low email reputation score will typically experience aggressive filtering.

On the other hand, maintaining a high reputation score will see less intrusive filtering only applied to individual emails and email campaigns instead of blanket IP addresses. It would be definitely prudent to not allow other users to influence your email reputation.

For example, if you are on a shared server - other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and another user is email blasting without mailbox validation causing the entire IP to be affected.

How do I improve my email reputation score?

If your reputation scores are already dismal for your current existing email campaign server IPs, it might be beneficial to do email campaigns on a new or more reputable IP to see better return on investment. This would start your email reputation on a clean slate. As a disclaimer, we are not sure how feasible this would be for everybody, but your team will need to discuss internally.

However, using our service on existing IP should raise the reputation score for that specific IP. On IPs with pre-existing high volume campaign history, the scores will be slow to change. You can now see why it is extremely prudent to invest in an email validation system early on and why Global Email is a valuable tool to utilize.

For more info, go to: http://www.melissadata.com/dqt/global-email-cloud-service.htm


Consolidating duplicate international customer records is now easier than ever with our enhanced MatchUp tool. MatchUp - Melissa Data's deduplication solution - can now parse addresses worldwide, a process that recognizes vast differences in international customer data fields and how they are merged into a data warehouse. Its initial global functionality will handle data for Australia, Germany, and the U.K. with additional countries to follow.

 

To find out more, go to:

http://www.melissadata.com/newsreleases/matchup-tool-enhanced-with-international-capabilities.htm

 

After 30 years in the industry, we've seen firsthand what bad data does to good companies. You'll be surprised to learn some of the issues companies have with their data. We've collected the top 30 most pervasive data quality issues - and what you need to know to solve them. Download our free Melissa Data Magazine to learn more. Also featured: our 2015 Data Quality Catalog, packed with info on our smart, sharp tools that include free trials, source codes, and unlimited tech support.

 

Download now!

http://www.melissadata.com/whitepaper/dqt-30-for-30-developers-magazine.asp

We've been named to the DBTA 100 (Database Trends & Applications Magazine) list of companies that matter most in data, for the third consecutive year in a row. 


For more info, click here

Melissa Data was recently awarded certification in Service Organization Controls (SOC2) which validates the comprehensive reliability and availability of our data handling process - and proves the accountability and effectiveness of our global data quality solutions. 

To find out more about our SOC2 certification, click here


Melissa Data Offers Free Palletization in MAILERS+4

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Melissa Data's popular MAILERS+4 postal automation software now features palletization - making it easier to store and organize high volumes of First-Class and Standard Mail, and is available to new customers free for one year. The palletization option directly addresses the difficult task of working with multiple trays or bulky sacks, while minimizing costs for shipping and associated labor.

 

For more info, click here.

http://www.melissadata.com/newsreleases/free-palletization-in-mailers.htm



Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there's no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long coordinates, property data, census data, and demographic data. Every month Listware Online users get 1,000 free credits, making it an affordable way to clean and enrich your data. 


For more info, click here. http://bit.ly/1GMRxVF



Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields

Rancho Santa Margarita, CALIF. - April 15, 2015 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data quality plugin that integrates data cleansing, validation, and enrichment directly into Salesforce.com's CRM software. Available on the Salesforce AppExchange, Listware for Salesforce now allows users to quickly and easily verify, check, and update customer addresses in more than 240 countries and territories at two points: point-of-entry; and upon scheduling bulk cleanup within an organization's database.

At point of entry, Listware for Salesforce provides real-time address autocompletion and verification, helping save up to 50% on keystrokes while only permitting valid data to enter the system. The user simply begins typing a customer or prospect's address into any Salesforce contact field; chooses the correct address from a list of suggestions, and the completed query returns a verified U.S. or international address, standardized into the official postal format for each geographic locale. In batch, an administrator can run address verification jobs based on unique criteria such as sales representative, city, state, or inquiry date. Bulk cleansing also provides many data appends to enrich Salesforce CRM data including: latitude/longitude coordinates and other postal elements; move- updates for U.S. and Canadian addresses; adding missing phone numbers, email addresses, demographics, and extensive property data. Bulk verification enables the verification and enrichment of US and global records within all standard and custom object fields, including contacts, leads, and accounts.

"Listware for Salesforce is a smart, elegant solution that seamlessly addresses all of the common, yet time-consuming issues facing developers or enterprise administrators as they work to integrate efficient data quality operations into their applications," said Bud Walker, director of data quality solutions, Melissa Data. "Along with the ability to customize auto-completion of address data in any mapped field, Listware's batch processing offers significant enterprise value. Endusers are in turn armed with a powerful data quality tool, providing unprecedented access to clean, up-to-date data that supports a worldwide customer base."

Listware for Salesforce is available for a one-time $19.99 license fee (per company) that includes 10,000 credits that can be used for any of the various data quality processes available. Click here to purchase and download Listware for Salesforce. For more information call 1-800-MELISSA (635-4772).

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Sydney Location Enables Local Access to Flexible, Comprehensive Data Quality Tools and Services

Rancho Santa Margarita, CALIF- March 31, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new office in Australia, adding to company locations in India, Germany, the United Kingdom, and across the United States. Furthering the company's mission for worldwide data quality, the Australian office enables local access to Melissa Data's comprehensive data quality tools and services and also ensures quick, responsive technical support.

Data quality veteran Darren Sutherland, formerly of both Pitney Bowes and Autonomy (now HP), will spearhead Melissa Data's Australian operations as managing director. Sutherland is uniquely qualified to guide Melissa Data's growth in this region, with deep expertise in managing business alliances, enterprise data management practices, business intelligence solutions and content management operations.

"Australia is recognized for its mature postal system, rich with data that can be validated and enhanced. By working locally, we're offering a smart, consultative approach that treats contact data as a tangible business asset," said Gary Van Roekel, COO, Melissa Data. "Companies of all sizes will have access to both on-premises and cloud-based solutions, with an ideal blend of quality, service and product flexibility."

Melissa Data's international operations enable local sales and support for the company's flagship Data Quality Suite, a powerful toolset for accurate and consistent address parsing, verification, and transliteration for more than 240 countries and territories. The suite enables cleansing, standardizing and matching multi-national information across countries, languages and character sets - including tools to verify emails and international phone numbers, and geocode street addresses by adding precise latitude and longitude coordinates. Other solutions available to customers in Australia include tools for data profiling, data matching, global address auto-completion and easy-to-integrate data hygiene plugins for Salesforce, Shopware and Magento.

To request a free trial of the Data Quality Suite, click here or call 1-800-MELISSA (635-4772). To reach Melissa Data's Australia office directly, dial +61-2-8091-7500.

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Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates

Rancho Santa Margarita, CALIF. - March 24, 2015 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce websites. The Magento plugin was developed by Crafty Clicks, a Magento technology partner and address lookup service provider, and incorporates Melissa Data's Global Address Verification cloud service so online merchants can verify, correct, and auto-fill addresses as they are entered, validating information for more than 240 countries and territories in real-time. Crafty Clicks and Melissa Data are now engaged in an exclusive partnership enabling data quality in Magento-based ecommerce sites, with plans for continued strategic development of high-value data quality plugins for other popular ecommerce platforms.

"Melissa Data's global address capabilities complement our own expertise in UK-based address verification. Using proven solutions and without wasting development resources, Magento users can now extend the value of contact data quality across a worldwide customer base," said Adam Stylo, founder and president, Crafty Clicks. "By adding address auto-completion and post-checkout address verification to their sites, online merchants not only assure fewer lost parcels and reduced delivery support, but also increase overall usability for customers. Shopper conversions improve, boosted by a fast, accurate, and convenient checkout experience so essential to online sales."

Magento-based sites can seamlessly validate and cleanse international addresses at point of entry, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Address fields are also populated automatically after the first few digits or letters have been entered using Melissa Data's Express Entry address auto-completion functionality. This speeds data entry with up to 50 percent fewer keystrokes; online shoppers have an improved shopping experience with just one step between shopping cart and checkout, drastically reducing the drop-off rate during the checkout process.

"By working with Crafty Clicks, we are helping merchants maintain data quality as an essential business strategy," said Gary Van Roekel, COO, Melissa Data. "Online merchants can improve shipping costs and customer satisfaction, as well as the success rate of their direct marketing activities. Magento users have a distinct competitive advantage in reaching new markets and customer groups based on better data."

Click here to download the Magento data quality plugin, configurable through the Magento Admin Panel. A free trial is available so interested users can test the global address verification and address auto-completion functionality.

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