Fraud Prevention for Ecommerce Merchants Part 2

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Auto-Complete Addresses with Verified Information

To ensure a customer can quickly enter their billing/shipping information and get through the payment process, with as little hassle as possible, is critical in ecommerce. The last thing online retailers need is a frustrated customer submitting long fields of contact information in a web form or in a shopping cart; especially on mobile devices. The customer may abandon the shopping cart altogether. Customers want a simplified checkout system--and if it's easier for them--eRtailers will also reap the benefits.

Integrating a real-time address auto-complete solution into web forms will help speed up order entries with reduced keystrokes. This type of solution makes it easy for customers to enter an address as it uses a type-ahead function that will complete queries with verified address, including city, state, and ZIP Codes™ for U.S. addresses, or postal code for international addresses. eRetailers will also be able to ensure that only clean data is entered into their database. It's a win-win.

A more streamlined verification process will keep customers happy--which in turn, means increased conversions, an improved customer experience, and higher revenue for the eRetailer.


Capture Clean & Verify ID

Let's face it, oftentimes customers are in a rush or distracted, they don't have the time or the patience to fill out a web form which in turn means their online submissions are sloppy and inaccurate. They may omit a letter or punctuation mark from an email address, transpose numbers in a mailing address, or leave out the area code of their phone number.

Meanwhile, customer service representatives are guilty of committing the same crime-entering data incorrectly in the frantic rush to place an order to expedite delivery. Among the most common data entry errors--inaccurate data (44%); typos (22%); and spelling mistakes (19%); according to a published report.

Learn more in Part 3 or visit our website to discover ecommerce solutions now! Or, if you missed Part 1 check it out here

Gain Insight on Creating Golden Records

Using Intuitive Tools for Pentaho Platform


WHAT:

Big Data is here to stay, creating a wealth of redundant information based on exponential growth in the number and type of data sets. How can users achieve data quality and better maintain standardized contact data?

 

Melissa Data, a leading provider of contact data quality and address management solutions, and Pentaho® Data Integration (PDI), have optimized solutions to tackle these common data issues. PDI gives users the ability to beautify Big Data with its Graphic User Interface Data Integration Platform, reading and writing from multiple data sources while achieving the same quality and flexibility as a high-level programming language. Together, with Melissa Data's Data Quality Components for Pentaho and the use of its MatchUp solution, businesses can eliminate redundant data and keep the best record, the Golden Record, for a single, accurate 360o view of each contact.

 

WHY:

Join this webinar and learn how to: 

  • Simplify and automate data without any programming in Pentaho
  • Clean, consolidate, and correct data with Melissa Data Components for Pentaho
  • Match Records with Melissa Data's MatchUp component and merge data through the Survivorship process, collapsing duplicates into a single, complete, accurate record

 

WHEN:

Tuesday, November 15, 2016 from 9:30 AM - 10:30 AM PST

 

WHERE:

Click here to register and add the event to your calendar

 

WHO:

Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations capture and maintain international customer contact data at the point of entry, ensuring accurate, enterprise-wide customer information. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data validation software and services. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

 

To Our Very Own

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Melissa Data would like to recognize the hard work and determination of three employees: Jesus Rojas, Paul Nelson, and Peter Handfield for their recent accomplishments.

Jesus Rojas, Tech Support Specialist, has earned the Certification of Completion for Mail Professional Fundamentals, Certification of Completion for Mail Professional Advanced, a Certificate of Expertise for the level of Mail Professional, and a Certificate of Expertise for Mail Professionals Advanced.

Paul Nelson, Tech Support Supervisor, has earned the Certification of Completion for Mail Professional Fundamentals, Mail Professional Advanced, a Certificate of Expertise for the level of Mail Professional, and a Certificate of Expertise for Mail Professional Advanced.

Peter Handfield, Quality Assurance Team Leader, has earned the Certification of Completion for Mail Professional Advanced as well as a Certificate of Expertise for Mail Professional Advanced.

 

Jesus: I was referred to Melissa Data by my cousins Carlos and Michael Nuñez. I have been with the company for almost 3 years. With the years included at Melissa Data I have over 10 years of customer service experience under my belt. I like working with people and assisting them with their data quality needs.  

Paul: I was hired as a tech support rep back in March of 2000 with a referral from a friend. Coming up on 17 years with MD. I have over 27 years of customer service experience and enjoy the challenges that come with managing technical support services with the numerous products we develop.

Peter: I began my career at Melissa Data in April 2004 in the Tech Support department. After one year, I was promoted to Tech Support Supervisor. I transferred to QA in 2016 and became the Team Leader of the software division specializing in presort. I'm also the product manager of Presort Object, Mailers+4, and Listware Online. Altogether I've been with Melissa Data for more than ten years.

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Your Basket of Unsortables

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When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you're entitled too. Don't throw the baby out with the bathwater, your direct mail campaigns are salvageable with a little help from Melissa Data.

First, here are some common address errors:

  • Addressee's Street Address Errors
  • Missing address line or street name
  • Missing or incorrect P.O. Box™
  • Incorrect or missing ZIP Code™
  • Change of address on file 
  • No such or incorrect apartment, suite, etc.
  • Missing or incorrect street directional or suffix
  • No such rural route number/rural route box
  • Rural route address change to city-type address
  • Incorrect or missing city and/or state 


What this means is that an address doesn't have enough information to presort, and as mentioned, only presorted mail qualifies for those important discounts. So then, how to update your data and attain presort status?

  1. First-Class Mail® requires a mandatory quantity of 500 pieces or more 
  2. Standard Mail® requires a mandatory quantity of 200+ pieces or 50lbs in a mailing 
  3. Every business needs access to PAVE™ certification

Learn about PAVE from the USPS:

The PAVE (Presort Accuracy, Validation, and Evaluation) program is a process designed in cooperation with the mailing industry to evaluate presort software and determine its accuracy in sorting address files according to Domestic Mail Manual (DMM) standards.  More >


Luckily, there's an easy way to achieve perfect presort status. Melissa Data provides you the key to automate your mail room:

·      MAILERS+4 is an affordable, easy-to-use postal automation and bulk mail software program that includes real-time USPS® NCOALink® and Canada Post NCOA® Move-Update processing. When you have problems like the ones listed above, MAILERS+4 will verify and standardize your addresses, dedupe lists, and presort all of your mailings to gain the discounts you deserve.

·      Presort Object is a custom presort program to complement your current mail processing system. When you need to maximize your postal processing speed and your productivity choose the software that qualifies your mailings for lowest automation and non-automation presort rates. 

Both MAILERS+4 and Presort Object are PAVE Gold Certified. Learn more about mail deliverability or visit our website to see what Melissa Data can do for you. 

Fraud Prevention for Ecommerce Merchants Part 1

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Ecommerce is booming. And experts say there's more online spending to come. In fact, the National Retail Federation announced it expected sales to jump 3.7% to $630.5 billion in 2015. Higher than the ten year average of 2.5%. Retail sales in the first half of 2016 performed at a solid pace, growing close to 4 percent on a year-over-year basis and will surely continue.

But, while the surge in spending is good news for eRetailers, there's another issue they must content with--online fraud. According to a study by LexisNexis, merchants pay $3.10 in costs (replacement costs plus fees) for each dollar of fraud losses they incur. Finding a technology to help you discern if a shopper is who they say they are is a critical step to preventing fraud.

The tricky part is that customers expect quicker transactions as they perform ever-increasing amounts of purchases online. So while eRetailers look to ensure a fast and seamless customer experience, they also have to combat the challenges of data accuracy and protect their business.

How can retailers maneuver through this? This post will continue as a series in three further parts, stay tuned! If you have questions about how you can prevent fraud now, please visit our website! Or read part 2

PASS SUMMIT 2016

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Melissa Data is excited to showcase our Microsoft Integrations at this year's PASS SUMMIT 2016 event in Seattle, WA from Oct 25-28. Achieve the power of clean data to gain the customization, flexibility, and control you need to meet and exceed your business goals!

Come say hello at Booth 609! We'll tell you all about our contact data quality plugins for Microsoft Dynamics® CRM, Excel®, and SQL Server®. Get the leading CRM, ecommerce, and data integration to fit your needs and outperform your competitors!

 

About  PASS SUMMIT 2016
Where Data Professionals Connect, Share and Learn

PASS is the largest community for data professionals in the world, with over 200,000 members. PASS' mission is to "Empower data professionals who leverage Microsoft technologies to connect, share, and learn through networking, knowledge sharing, and peer-based learning"....  Learn More >

Full Spectrum Data Quality Toolkit Enhances Customer Data in Real-Time; 

Includes Advance Look at New Generalized Cleansing Component for All Types of Data


Rancho Santa Margarita, CALIF - October 19, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for SQL Server Integration Services (SSIS). Database administrators (DBAs) and SSIS developers can cleanse, standardize, and enrich customer data in real-time, capitalizing on tools that access multi-sourced, constantly updated reference datasets. These full spectrum data quality add-ons assure only accurate, enhanced data enters the system, with capabilities including global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment.


Melissa Data's active data quality tools are also expanding to include all data types; SSIS users can request here a free trial of the company's new Generalized Cleansing Component, a breakthrough in integrating different types of cleansing rules scripted into a single tool. Features such as search and replace, or a range of cleansing, standardizing, and reformatting capabilities are included, as well as the ability to create customized triggering rules to standardize any type of data.


"Active data quality recognizes that customer data is not static, operating in real-time to assure accurate, actionable customer data," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "This approach relies on smart, sharp tools to ensure data quality all along the data stream, creating business value that will extend to other data types with our new Generalized Cleansing Component."


In addition to SSIS, Melissa Data works closely with the range of Microsoft technologies including .NET and Excel, providing flexible data quality tools to support varied enterprise requirements. Click here to download a free trial of Melissa Data's comprehensive data quality toolkit available for integration with SSIS. For a demonstration, visit Melissa Data at PASS Summit in Seattle, Booth #609, October 24-28; or call 1-800-MELISSA.

Data Quality Solutions to Tackle Student Retention

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There are many forces that impact student retention at the university level, from academics to financial aid, but one often overlooked aspect is data quality and its impact on student engagement. While much of the application and enrollment process has now been digitized, there is still a great deal of physical communication with prospective students, current students, and alumni.

Maintain clear communication with better data cleansing and enjoy the benefits of higher student retention and alumni tracking.  Address the elephant in the room--your database. A major issue at a university is the multiple ways data is entered into a system. Admissions, enrollment, the registrar, the alumni office, student workers, and of course, students themselves all create records. With so many cooks in the kitchen, it's easy for errors to creep in. But, we can help.

Take this example: a student may get married and move, which changes their name and address. Now there are two records, one in their maiden name and one in their married name. Mail is sent to two locations wasting postage and materials. This is the best case scenario. Sometimes records fall out of date but are never updated. A student that is easily distracted fails to follow through, and they never register for their next semester. That's not only a waste in mailing cost, it's a loss in tuition.

We have solutions to help you engage your students, such as Global Contact Data Verification which cleans your database of inaccurate, incomplete, or undeliverable U.S. and global addresses, phone numbers, and email addresses in real-time or batch. We also offer a host of other solutions such as deduplication, change of address, and more. Learn about them on our website and see how we've helped others in education. When your data is clean, communication flows naturally. When communication is clear, students feel valued and are more engaged.

Melissa Data and the University of Washington just overhauled a database of 900,000 records going back over a decade. Watch our video and see how we made their data shine!


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Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about their lives and what they liked to buy. He loved helping them peruse everything from run-of-the-mill groceries and toiletries to the exciting new smart TVs and holiday decorations. But there was one part of shopping that always left Carter feeling strange... Sometimes, after shopping for hours, and being filled up to the brim, his friends would just vanish. They never came back. He was alone; holding their dreams and necessities.


Every business has its own set of complexities, but the digital age seems to have made browsing for merchandise a never-ending perusal rather than a cut and dried sale. Cart abandonment is high for everyone, nearing 70%.  There are many different causes but one major problem is lack of transparency in shipping.

Let's say a mother sits down to order formula and diapers. She puts them into her cart, she goes through the entire checkout only to find out at the last minute that shipping is going to be nearly equivalent to the purchase price. Ordering online, which was supposed to be convenient, is now annoying and she closes her browser.

56% of people abandon their shopping carts when presented with unexpected costs during the checkout process. However, if people are given a proper heads up about how much the product or shipping costs, they're more likely to buy it -- even if it's more expensive. (35 Actionable Tips To Reduce Shopping Cart Abandonment Rate Ultimate List from Styla.)

Melissa Data is here to help you solve this ever present problem with vital solutions formulated for your industry. Enter Predictive Shipping. Manage shipping your way with the Melissa Data Decimal shipping calculator and boost sales by predicting delivery dates and shipping options on your products page where people see it right away and it's no longer a surprise. Keep customers informed to build trust and dependability. For many more solutions to cart abandonment, check out our website at Melissa Data

NCOA Services in International Markets Help Reduce Cost,

Eliminate Undeliverable Mail, and Boost Customer Satisfaction


Rancho Santa Margarita, CALIF - October 12, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced National Change-of-Address (NCOA) move-update services in ten additional international markets. Melissa Data's NCOA capabilities now support Austria, Belgium, the Czech Republic, France, Germany, Ireland, Poland, Switzerland, The Netherlands, and the United Kingdom, in addition to Canadian NCOA® and USPS® NCOALink® processing in the U.S. Melissa Data's NCOA services reduce the cost of undeliverable mail and improve campaign effectiveness by enabling successful communication with customers that have moved.

"Mailers and data processors manage a deluge of constantly-changing address data - about 43 million individuals, families, and businesses move annually in the U.S. alone. International NCOA processing extends our capabilities and adds global impact in meeting this challenge, helping customers optimize mailing strategies to reduce costs, and eliminate undeliverable mail worldwide," said Greg Brown, vice president of marketing, Melissa Data.

Melissa Data is an NCOALink Full Service Provider licensee of the USPS. Unlike limited licensees, the company can match your list against the full USPS NCOALink dataset of approximately 160 million records, which includes all permanent change-of-address records filed with the USPS over the last 48 months. NCOA-verified mail allows mailers to receive bulk discounts, minimizing undeliverable-as-addressed (UAA) mail and its corresponding processing requirements.

In addition, NCOA guidelines help mailers meet stringent data quality regulations specific to their region, for example, Canada's in-country processing requirements designed to protect privacy of its citizens and increase accountability of data handlers. Melissa Data is one of only a handful of vendors licensed by Canada Post® to provide Canadian NCOA processing, matching data against 10+ million change-of-address records filed by Canadian households and businesses within the last 72 months.

The company's cloud-based NCOA solutions ensure fast, safe, secure processing, supporting high-volume mailers with more than one million records per hour. Both U.S. and Canadian NCOA services are available by sending files via email to Melissa Data's service bureau, or by setting up fully-automated NCOA workflows via FTP (File Transfer Protocol) technology. Click here for more details on Melissa Data's global NCOA capabilities including a customized pricing quote. For a demonstration, visit Melissa Data at the DMA's &THEN conference in Los Angeles, Booth #547, October 16-18; or call 1-800-MELISSA.