Strategic Alliances Fuel Global Growth for Melissa Data

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Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions

Rancho Santa Margarita, CALIF - December 16, 2014 - Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide. Essential to the company's growth strategy, Melissa Data's technology relationships are designed to fuel data quality as a central business process integrated into the earliest stages of master data operations.

"As the world recognizes the scope and value of data as a business asset, Melissa Data's global perspective on contact data quality has increasing impact. By providing sophisticated data quality that is simple to deploy, we're enabling businesses worldwide to embrace the competitive value of correct, validated customer information," said Ray Melissa, CEO, Melissa Data. "Collaborating with other technology leaders is essential in these efforts, and 2014 saw some of our most significant partnerships to date. Working closely with key partners, we're building existing business, growing in new markets, and seeing a greater understanding of data quality as the foundation for optimized master data systems."

Melissa Data's newest direct mail partnerships include Deutsche Post and Royal Mail, integrating global address verification and geocoding into their existing solutions and customer base. Melissa Data is one of only a handful of vendors licensed by Canada Post to provide Canadian NCOA (National Change of Address) processing so mailers can reach customers in both Canada and the U.S.

In the data quality realm, Melissa Data partnered with EXTOL International to enable seamless data quality operations in tandem with EDI. The company's alliance with Scribe Software uniquely enables cleansing, validating and enhancing customer information in a single integration as data moves between CRM, ERP and marketing automation applications. Melissa Data's relationship with Semarchy unites data quality and master data operations; Semarchy users have a fast and easy method for consolidating unstructured data sources and enriching master data, while Melissa Data customers have a strategic path to upgrade data quality projects into more comprehensive data governance initiatives. Melissa Data has increased its already deep support for developers by aligning with Varigence, incorporating data quality in Varigence's business intelligence accelerator tools based on Business Intelligence Markup Language (Biml).

Building data quality into ecommerce applications has also been a priority; by working with NetzTurm GmbH and Crafty Clicks, service providers for the implementation of online stores, Melissa Data has enabled plug-in data quality for users of Shopware and Magento-based ecommerce sites. Support for additional ecommerce platforms is imminent, enabling a greater number of online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.

Earlier this year, Melissa Data also partnered with Blu Sky to solve healthcare data management challenges; data quality tools are now integrated into Blu Sky's EpicCare data capture technologies used to administer medical groups, hospitals and integrated healthcare organizations. Furthering its role in healthcare data quality initiatives, Melissa Data has also partnered with TriZetto, integrating data quality into software solutions that support nearly a quarter million doctors and healthcare providers under 350 different healthcare plans nationwide. Melissa Data's recent alliance with V3Gate expands public sector market dramatically, while enhancing V3Gate's big data capabilities with integrated data quality tools and solutions. Together the two firms are actively targeting business growth in federal, state and local government sectors, offering cutting-edge IT solutions that support high-level public agencies in achieving their diverse missions.

Partnerships on the 2015 horizon focus on ecommerce as well as enterprise data quality. Melissa Data conducts business worldwide, supporting its global clientele with sales and service from key locations in the United States, United Kingdom, Germany and India. For information about partnering with Melissa Data, contact sales@melissadata.com or call 1-800-MELISSA (635-4772).

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2 Minutes to Cleaner Data: How to Reduce Keystrokes by 50%

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In this short 2-minute demo, learn how to speed up order entries and boost lead generation with Express Entry - a Web service that utilizes a type-ahead search functionality making it easier for users to enter addresses with up to 50% fewer keystrokes.

Click below to watch the video:

https://www.youtube.com/watch?v=PJ7uVL-OGgg


Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations


Rancho Santa Margarita, CALIF - November 12, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today formally announced its partnership with Semarchy, a developer of innovative Evolutionary Master Data Management (MDM) software and solutions. Together the two firms are facilitating sophisticated data quality as a key performance enabler of effective MDM operations. Through this partnership, Semarchy offers its users a fast and easy way to perform worldwide address enrichment, standardization, geocoding and verification using Melissa Data's proven data quality tools and services. In turn, Melissa Data enables its users to upgrade data quality projects, moving beyond tactical processes to engage in a more comprehensive strategy combining data quality, data governance and master data management. Data integrators can learn more in a joint webinar presented by the two firms; click here to access the presentation on demand on Melissa Data's website.

"Clean, enhanced contact data is essential to enterprise MDM - maximizing the value of applications, empowering sales and marketing, and assuring trusted information as the basis for analysis and reporting," said Bud Walker, Director of Data Quality Solutions, Melissa Data. "By integrating data quality operations within the Semarchy Convergence ™ platform, we're supporting users in easily unlocking this kind of high level business value, increasing the quality of supplier, location and customer data within a single de-duplicated 360° view."

Semarchy Convergence™ for MDM is an integrated platform, available in the cloud or on-premise, enabling ground-up design and implementation of master data management initiatives; using a single tool, developers and data managers can create data models, manage quality, set up match/merge and transformation rules, and build data management applications and workflows. Semarchy Convergence™ now supports Melissa Data Enrichers, validated plug-ins that uniquely enable Semarchy users to verify, clean, correct, standardize, and enrich global customer records including full contact validation for global addresses, phones and emails.

Melissa Data Enrichers enhance the capture of new master records at the point of entry; deployed on-site or via the cloud, these tools eliminate the need for users to build integration between internal MDM systems and data quality processes. Customer records can be enhanced with missing contact data and master data can be appended to include attributes such as geographic coordinates. Users of the Semarchy Convergence™ platform can model any domain, managing data via collaboration workflows, generated user interfaces, or through simple batch processing to clean, standardize and enrich legacy data.

"Our perspective on master data management as an evolving business function recognizes the essential correlation between reliable data and authoritative analytics. By capitalizing on Melissa Data's proven technologies, Semarchy users can more effectively manage increasingly intelligent applications of global data - consolidating unstructured sources and enriching master data across all their business domains," said Matthew Dahlman, Technical Director Americas, Semarchy.

Click here for Semarchy Convergence for MDM as a 30-day trial version, and here to begin your free trials of Melissa Data Enrichers for the Semarchy platform. For more information, contact info@semarchy.com, sales@melissadata.com, or call 1-800-MELISSA (635-4772).

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A Quick 7-Minute Tutorial on Cleaning Your Data in Excel

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In this short demo, learn how to use Listware for Excel - our free Excel add-in that cleans and enriches the contact information in your list. Learn how to check, verify, and update names, addresses, phone numbers and email addresses. Also find out how to add missing contact information to your contact record. Listware for Excel's summary counts and color-coordinated cells make it easy to view and analyze your results, so you know exactly how your data's been improved.

Click below to watch the video:

https://www.youtube.com/watch?v=4t5jn3vyJ9Y#t=57


Powerful Features Support Developers with Enriched, De-Duplicated Customer Records; Combats Exponential Increase in Costly Data Decay, Highlighted in Company Magazine

Rancho Santa Margarita, CALIF. - October 29, 2014 - Melissa Data, a leading provider of global contact data quality and data enrichment solutions, today announced significant enhancements to its flagship Data Quality Components for SQL Server Integration Services (SSIS), including the addition of three new services: global email, global phone verification, and U.S. property data enrichment. Data Quality Components for SSIS is a suite of custom data cleansing transformation components for Microsoft SSIS, used to standardize, verify, correct, consolidate and update contact data. With these new features, developers and DBAs are positioned to verify, enrich and retain all the best pieces of global customer data, using a single comprehensive and proven data quality tool.

New to the suite of tools is global email verification, which includes real-time email mailbox verification to eliminate up to 95 percent of invalid emails, so emails get delivered and don't bounce. Global phone numbers from over 230 countries can be verified and appended with geographic information, such as latitude and longitude coordinates, administrative area and predominant language spoken in that region. In addition, global phone features include the ability to return the digits necessary to dial out of your country and into the country of the phone number that was input. For users seeking to enrich U.S. address data, the property feature will provide up-to-date property and mortgage information on more than 140 million properties to improve overall customer intelligence.

"Contact data is always in flux, in fact, half of the customer records held in the average database are invalid or out-of-date in just 45 months - what we call the half-life of data," said Bud Walker, director of data quality solutions, Melissa Data. "Particularly as data becomes more global and increasingly includes email as a critical path of contact, database design must incorporate flexible, scalable tools that rely on a comprehensive approach to managing constant changes in customer data."

Melissa Data's research into the half-life of data, including the operation and long-term costs associated with undeliverable shipments, low customer retention and unsuccessful CRM initiatives, along with other SQL-based data quality challenges are featured in the current issue of Melissa Data Magazine, the company's quarterly resource for DBAs and data quality developers.

Melissa Data Magazine will be available at PASS Summit 2014, Booth #407, starting November 4 in Seattle, Washington. Click here to download the SQL Server edition of Melissa Data Magazine, or call 1-800-MELISSA (635-4772) for more information.

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Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention


Rancho Santa Margarita, CALIF - October 14, 2014 - Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360° view of their worldwide customer, Melissa Data's proven technologies fuel data-driven campaigns with corrected, validated and enriched customer records. Demos include:

  • SmartMover® - a cloud-based NCOA service increasing mail deliverability through both U.S. & Canadian change-of-address processing. SmartMover accesses more than 170 million change-of-address records, including USPS® NCOALink® and Canada Post NCOA.

  • LeadGen Xpress - a collection of Web-based mailing list leads for private in-house use or as a portal for customers to make custom list selections. Flexible list targeting offers value to high-volume list buyers and brokers, mailing houses, printers and franchised corporations.

  • Express Entry® - an address auto-completion service, eliminating bad data at the source by validating addresses as they are entered. Ideal for CRM, call center and e-commerce applications, users save time with fewer keystrokes and reduce costs with 100 percent accurate addresses for more than 240 countries.

  • Listware® - a simple plug-in for Excel and Salesforce, designed to clean and enrich customer data. Users have unprecedented access to real-time data quality, enabling more intelligent applications in CRM settings.

  • Personator® - an all-in-one Web service for contact data checking, verification, move update, and appending missing customer data. Full-contact record correction and verification of names, addresses, phone numbers, and emails helps prevents fraud, and reduces shipping errors and fees.

Visit Melissa Data at DMA2014 Booth #1214 at the San Diego Convention Center, from Sunday, October 26 through Tuesday, October 28, 2014.

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PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence


Rancho Santa Margarita, CALIF - October 1, 2014 - Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics. The firm will provide details in a PentahoWorld training presentation slated for October 10 at 8:00 a.m. as part of the conference's Big Data Today breakout session. Melissa Data's training session will examine the essential correlation between reliable data and authoritative analytics, including the Big Data imperative of standardizing and validating distinct customer records from aggregated, unstructured data.

Analytics is the leading use case for Big Data - it capitalizes on the ability to process huge datasets quickly and economically, yet Big Data simultaneously introduces data quality challenges. If garbage in the form of bad data is fed through an enterprise's Big Data machine, the resulting analytics and insight are flawed, outcomes are compromised and business value negated. Up to 60 percent of IT leaders report a lack of accountability for data quality, with more than 50 percent doubting the overall validity of the data itself.

"Enterprise operations rely on understanding data relationships uncovered by Big Data. Data quality processes must be applied to ensure reliability of the distinct customer records that drive these analytics - fueling improved business intelligence or fraud prevention, understanding customer sentiment or even seeking out medical cures," said Charles Gaddy, director of global sales and alliances, Melissa Data.

Because the unstructured data used for Big Data analytics comes from a variety of sources, its supporting data quality processes are more imperative than those required to handle small relational data. By matching duplicates from multiple data sources, data mangers can create a golden record - a single version of the truth. This information can then be blended with multi-sourced reference data, for instance adding precise lat/long coordinates to a customer address, or demographic data that enriches and heightens insight. "The result is real business intelligence based on validated data, optimized for Big Data analytics and based on a 360° view of the customer," added Gaddy.

Melissa Data's training session is titled "Using Reference Data Sources and Data Quality Practices with Big Data." It will briefly explore data quality processes such as entity extraction used to identify customer and other structured data points from unstructured data, and Big Data blending with authoritative customer information.

PentahoWorld 2014 takes place October 8-10, 2014 at The Hilton Bonnet Creek in Orlando, Florida. Visit www.MelissaData.com, or call 1-800-MELISSA (635-4772) for more information.

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Ever wanted to know how to solve the most common data quality problems using Data Quality Services? Find out in this article by one of our MVP's Paras Doshi.

http://www.solidq.com/solve-common-data-quality-problems-using-data-quality-services-part-2/

Melissa Data Teams with V3Gate for Government Market Expansion

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Partnership Supports Federal, State and Local Agencies in Meeting Big Data Missions, Enhances Public Sector IT Deployments with Integrated Data Quality


Rancho Santa Margarita, CALIF - September 17, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with V3Gate, an established IT solutions provider to the federal government. The relationship between Melissa Data and V3Gate expands Melissa Data's public sector market dramatically, while enhancing V3Gate's big data capabilities with integrated data quality tools and solutions. Together the two firms will actively target business growth in federal, state and local government sectors, offering cutting-edge IT solutions that support high-level public agencies in achieving their diverse missions.

V3Gate is a certified service-disabled veteran owned small business (SDVOSB) with a primary focus on implementing emerging technologies; the company supports both commercial and government entities with innovative infrastructure solutions that reduce costs, increase efficiencies and create a flexible, high performance IT environment. V3Gate will complement its portfolio of big data solutions with Melissa Data's comprehensive suite of on-site and cloud-based data quality technologies, including its integrated data quality Web service designed to provide real-time fraud prevention and identity verification.

"Public sector business is essential to Melissa Data's long-term growth strategy, and we value V3Gate as a reliable and experienced Beltway partner," said Gary Van Roekel, COO, Melissa Data. "We're not only accelerating our market presence - together we're enabling powerful data performance for the government user through global data cleansing capabilities and sophisticated identity management tools."

"V3Gate's partnership with Melissa Data allows us to offer a seamless data quality advantage, aligning well with our focus on emerging technologies and big data," said Guy Nielsen, executive vice president, V3Gate. "With the addition of proven data quality and identity management tools, our hardware-software solution set is very well-rounded. Our customers will see significant value from maintaining advanced data quality as a foundation for successful missions."

Melissa Data and V3Gate will capitalize on their combined sales organizations to execute a joint go-to-market plan with a near-term focus on Homeland Security, Department of Defense, Health and Human Services, and the Department of Veterans Affairs.

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New Company Magazine Features Data Quality Insights on Merging Duplicate Patient Records into a Golden Record, also Tips on Improving Healthcare Data Warehousing


Rancho Santa Margarita, CALIF. - September 9, 2014 - Melissa Data, a leading provider of global contact data quality and data enrichment solutions, today announced matching and de-duping functionality that solves duplicate records for healthcare database administrators (DBAs). Using tools based on proprietary logic from Melissa Data, healthcare DBAs can consolidate duplicate customer records objectively, unlike any other data quality solution. This and other healthcare data quality challenges are featured in Melissa Data Magazine, the company's new quarterly resource for DBAs and data quality developers.

Healthcare data is characterized by a steady stream of patient records and evolving contact points, warranting a smart, consistent method to determine the best contact information. Melissa Data Magazine highlights a new way to merge duplicate records, based on a unique data quality score that retains the best pieces of data from all of the various records.

"It's essential that healthcare data managers acknowledge data quality challenges up front, implementing processes to cleanse and maintain the trustworthiness of the information that goes into their master data systems," said Bud Walker, director of data quality solutions, Melissa Data. "Our new publication outlines how to ensure this high level of data precision, creating an accurate, single view of the patient. This is known as the Golden Record and is of critical value in healthcare settings - reducing costs, streamlining business operations and improving patient care."

Highlighting industry-specific data quality tools and solutions, Melissa Data Magazine will help DBAs and health information managers adapt to evolving challenges particularly as data becomes more global in nature. Future published issues will feature technologies such as SQL Server development tools, and markets such as retail, ecommerce, government and real estate.

Melissa Data Magazine will be available at the American Health Information Management Association (AHIMA) conference, Booth #723, starting September 27 in San Diego, Calif. Click here to download the healthcare issue of Melissa Data Magazine, or call 1-800-MELISSA (635-4772) for more information.

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