A Quick and Easy Way to Grow Your Email List

| No Comments | No TrackBacks

blog-email-mktg1.png


Email marketing is a key factor of every successful marketing strategy. It's direct, yields high response, and is trackable. A great way to expand email marketing is to add email addresses to your postal customer base. The good news is that there is a quick and affordable way to do that and expand your email list in order to directly engage your customers.

Using Email Append will do the following:

-Increase the value of your contact data

-Bolster customer participation and retention rates

-Reduce marketing communication expenses

-Maximize response rates

-Personalize communication

-Easily measure the impact of marketing campaigns

Here are a few tips on what email append is and how it works:

What is Email Append?

Email append is a process of adding email addresses to your postal customer database, which already contains names and postal delivery addresses. There are two types of email append: business and consumer. Business email append provides you with the email addresses of specific contacts at a company while consumer email append give you opt-in email addresses of residents.

How does Email Append work?

With business email append, your file is matched up against a profile of company email addresses. When a match is found, a letter is sent to that individual with the option to opt-out. Research shows that less than one-fourth of one percent choose to opt-out. This takes about 5-7 business days, the email is collected, and the file is returned to you to use for your campaign.

Consumer email append matches your file against various databases. When a match is found the email is added to your file. Then, a letter is emailed with the option to opt-out.

Subscribers voluntarily disclose their information and the enhanced file is returned to you. Email addresses appended are then successfully deliverable.

If you would like to learn more about how email append can help you obtain the email addresses of your customer's, click here for more information.


By Natalia Crawford

How to Save Time and Money on Shipping and Mailing

| No Comments | No TrackBacks
blog-save-money.png


When it comes to mailing and shipping,  undeliverable mail, increased costs due to waste, returned mail, and keeping up with ever-changing regulations are just a few of the headaches that are dealt with. What if I told you that there are solutions to all of these problems? That you can improve your mail deliverability AND lower postage costs?

Ultimately, the answer boils down to having clean customer data. Clean customer data is a result of verifying, cleaning, and updating addresses in order to reduce costs and waste, while ensuring that your mail and packages get delivered on time, every time. With certain solutions in place, you can speed up the check out process, decrease cart abandonment through predicting delivery dates, lower mailing costs with clean, verified and up-to-date addresses, and ensure deliver to improve customer satisfaction. Here are a few of Melissa Data's solutions that can help you achieve those things:

 

Address Auto Completion

With a solution like Express Entry address auto completion, a type-ahead search functionality is implemented making it easier for users to enter valid address with 50% fewer keystrokes.

Predictive Shipping

Melissa Data's Decimal Shipping Calculator can boost your sales by predicting delivery dates and shipping option directly on your products page.

Postal Presorting

Presort Object helps you maximize postal processing speed and productivity while qualifying for the lowest automation and non-automation presort rates.

Global Address Verification

Melissa Data offers Cloud service and plugins that parse, standardize, cleanse, transliterate, format, and geocode address data for over 240 countries. They are available for popular platforms such as Magento, Pentaho, Salesforce, Microsoft, Dynamics, Excel, and SQL Server.

Change of Address Processing

A solution such as SmartMover National Change of Address services will update the addresses of U.S. and/or Canadian customers that have recently moved.

Postal Automation Software

MAILERS+4 is an affordable, easy-to-use bulk mail software program that verifies and standardizes addresses, dedupes your lists, and presorts your mailing.

 

If you are ready to minimize your mailing and shipping headaches, click here to learn more about any of these solutions and how they can help you save both time and money.




By Natalia Crawford

Improving Customer Retention

| No Comments | No TrackBacks
blog-retention.png

CRM's are a commonly used tool to gather information on customer's and improve customer relationships with the objective of customer retention. CRM's contain information on customer's name, address, email, phone and more that helps sales representatives have a deeper understanding and context around every individual customer. They create a centralized location where you can store all of your necessary contact data without it accidentally being discarded.

Mircrosoft Dynamics CRM is an application that offers a simple solution that supports multiple common business applications, such as Outlook. It has an intuitive interface that allows users to create an account, contact and other entities allowing ease of information storage. However, it does not allow developers to import customized plug-ins and solutions.

Melissa Data offers Personator, a web service that allows users the ability to input basic information, such as addresses, and output a plethora of other fields. CRM systems are known to contain information on both individuals and businesses. Melissa Data offers Business Coder, which is a service that will return information regarding businesses. Business Coder works in tandem with Microsoft Dynamics CRM facilitating customer retention with businesses.

Individual contact information as well as business information can easily be stored in one location providing sales representatives with the necessary data to cater to each customer's needs. When a company is able to provide customer's service based on their individual needs and scenarios, retention will inevitably sky rocket.

Learn more about how Personator and Business Coder can help you improve customer retention.



By Natalia Crawford

Your Data's Rate of Decay

| No Comments | No TrackBacks
blog-datadecay.png
Did you know that data has a half-life? That is the amount of time it takes for the information in your database to go bad. How?  Because contact data is always changing.  The U.S Census Bureau states that in the U.S.  we have a population of 316 million annually. Some of the changes that occur include 2.3 million marriages, 1.2 million divorces, 4.3 million births, 2.5 million deaths, and 47 million moves. That equals out to 57.3 changes per year and 4.8 changes per month. That means that the data you are using for communications, analytics, and compliance becomes stale quicker than you might think.

Decayed data contaminates your entire database, resulting in poor quality data which is the main cause for 40% of all failed business initiatives (according to a Gartner, Inc. study). Let's look at the "1-10-100 Rule" which states it takes $1 to verify the accuracy of a customer record at point-of-entry, $10 to clean it in batch form, and $100 per record if nothing is done at all. This includes costs associated with undeliverable shipments, low customer retention, and unsuccessful CRM initiatives.  The reality is that it isn't enough to simply have a data quality firewall at point of entry, because data changes after the point of entry. Data should be cleansed periodically so that it doesn't go stale. It ends up costing you more not to have a solution in place that will verify, cleanse, and guarantee that you have valid contact data then to have one.

So, what should you do about it? Fight it with data quality tools. Combat bad data with solutions that keep it clean and up-to-date for your organizational needs. From global address, phone, email, and name verification solutions, and identify verification and data enrichment tools that add demographic and geographic data -implement solutions that will provide better business intelligence, analytics, and improved sales and marketing initiatives.

Discover for yourself why more than 10,000 companies worldwide rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets. Visit www.melissadata.com to learn more.



By Natalia Crawford

Achieving the Best Segmentation and Insight into Customers

| No Comments | No TrackBacks
blog-segmentation.png

Is your database missing information? Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information.  They can also append demographic and geographic data, and detailed property information to your database.

Here are a few things you can do to achieve the best segmentation and insight into your customers:

Know Your Customers Preferred Method of Communication

Using a tool,  such as Personator, gives you the missing information you need to reach customers and prospects using the channel they desire for better response and ROI. To learn more about this solution, click here.

Improve Sales and Marketing Through Geocoding

With our geocoding solution, you can get precise rooftop (delivery point level) latitude and longitude coordinates for U.S. and international addresses so you can perform accurate spatial analysis and mapping.

Consumer Demographics and Business Firmographics

Access 100's of data selections to enhance your data and provide the critical customer insight you need. You can get access to 25 million business records for detailed information, including firmographics (company name, estimated sales volume), geo-location, census data, and more to improve analytics, sales, and marketing campaigns for increased profitability.

IP Location

Identify the physical location of an IP address, and add valuable geographical information like the country, city, lat/long so you can better profile Web traffic and improve business intelligence.

Having the best segmentation and insight into your customer will improve your success with marketing and sales campaigns while giving you the best ROI. Check-out Melissa Data's Data enrich & Geocode solutions to find out more about how you can use these valuable tools for your business.



By Natalia Crawford

Delivering the Goods

| No Comments | No TrackBacks
blog-delivering-the-goods.png

As a retailer, you have probably taken the time to carefully select how you will ship your products. You've taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery?

How can you ensure delivery? Well, one way is through address verification. Invalid addresses equal out to packages not being delivered which then result in unhappy customers. Sure, carriers might be able to correct addresses to ensure package delivery, but you end up having to pay extra for that service.

As you seek to expand your global reach, learning to format addresses by county is important. Not only does incorrect formatting confuse deliverers, but it also delays and at times even prevents delivery. Plus, you don't want to rely on postal services to fill-in the holes regarding your customer's information.

This is an easy problem to solve, and it is done by validating the shipping address at checkout. Melissa Data offers a verification system that uses data from international postal services as well as marketing companies and other sources to validate a shipping address at checkout by cross-referencing it against its address database. If the address provided by the customer does not turn up a match, the retailer is immediately notified and can then contact the customer.

This system can also be used to build in address auto-fill capability at checkout. This saves time for the consumer while minimizing data entry efforts. In addition, Melissa Data also provides geocoding tools to help retailers improve delivery rates by assigning a latitude and longitude to international addresses. This tells retailers whether the order is being shipped to a rural area where a delivery agent may be needed.

Access to up -to-date and accurate data will help you reduce costly returns and correct addresses to ensure delivery. Keep your customers happy and learn about Melissa Data's solutions by clicking here.



By Natalia Crawford

Effective Communications in a Global Marketplace

| No Comments | No TrackBacks
blog-ecommerce2.png

E-commerce has become a driving force behind making the world a smaller place. It's causing us to ask questions such as, "how do we ensure delivery of packages worldwide?" and "can we achieve a globalized address standard?" With 247 countries and territories in the world, only 117 have a postal code system. Plus, there are 175 different address formats. Then, you have the countries with no addresses at all.

These, amongst others, are a few of the reasons why it is vital for e-commerce websites to have the ability to properly format and verify addresses around the globe. E-commerce websites can then enable accurate and efficient delivery of packages to the intended recipient at the right address and the right time.

We strive to communicate effectively in an interconnected global marketplace. We have to be able to respond to our customers and partners with accurate, omnichannel intelligence. That means current and consistent name, address, phone, email throughout the organization. There are various barriers, such as duplicates, that are expensive and a lost cause. However, there are solutions, such as global, enterprise contact data management backed with affordable, flexible, and superior customer support.

As a pioneer in the direct mail and marketing data quality and data management spaces, Melissa Data has build technologies that not only address these challenges but actually utilize these technologies to meet the growing demands of customers worldwide.

For more information on Melissa Data's Direct Mail solutions, click here.

By Natalia Crawford

How to Personalize Marketing with Social Media

| No Comments | No TrackBacks
blog-sm1.png


Social media is a key when it comes to building customer relationships, growing your customer base, increasing brand awareness, and lead generation. Social media provides you with your individual contacts likes, dislikes, affiliates, and more making your marketing agile. There are social media tools, such as Melissa Data's Social Media Service, that give you the ability to easily enrich your customer contact data with social media intelligence. Social Media Service allows you to know your customers better and discover their interests for smart target marketing and sales efforts.

With a tool like that, you can personalize messages to encourage sharing and purchases, aid sales with easy connection to prospects, discover your customers networks and topics of interest, and increase marketing effectiveness with seamless integration. You can enhance your customer's profiles and therefore enhance your customer view.

With your contact's email, you can get access to up to 20 different social networks including but not limited to:

-Facebook

-Twitter

            -Linkedin

            -Pinterest

            -Skype

            -Youtube

            -Google+

            & more!

A tool like, Social Media Service can be used in CRM, e-commerce, retail, non-profits, B2B, and other areas where a deeper understanding of customer data can benefit by adding social connections to the mix.

Having this kind of information provides you with increased ROI, a more complete contact database, and more informed marketing initiatives and product development. Increase the effectiveness of all marketing campaigns and strategy with a social media append tool.

Do you have the social media connections for the contacts in your database? If you don't, Melissa Data's Social Media Service is a great way to connect with your prospects. Contact us today to request a quote.



By Natalia Crawford

Achieving High Results at Low Costs with Direct Mail

| No Comments | No TrackBacks
blog-high-results.png

With digital marketing on the rise, certain marketing tactics, such as direct mail, are starting to get overlooked. In a digital world, social media, email, and the web have taken over as key strategies in marketing plans. However, direct mail offers benefits that other marketing strategies don't offer. Some of those benefits include potential sales and new customers. As a matter of fact, 65% of consumers made a purchase as a result of direct mail.

While many view direct mail as an outdated strategy, it is actually proving to be a very strong force. A USPS study showed that 81% of recipients read or scan their mail daily. And 40% of 18-34 year olds say they read their mail immediately. However, the average household only receives two pieces of direct mail each day. That means that there is less competition in the mailbox than ever. While companies are saturating email inboxes with marketing you can easily be noticed through the mailbox.

When direct mail is coupled with your digital marketing strategies, it is likely to have a higher impact on your sales. It ends up offering a high result that can be done at a low cost when partnered with direct mail solutions. Direct mail solutions provide a more productive and profitable way to reach customers at the lowest costs possible. For example, there are solutions, such as MAILERS+4, that easily prepare USPSĀ® compliant direct mailings for the best postage rates available. You can also implement dedupe software that eliminates duplicate records from your mailing list in order to save you money on the costs of printing and shipping. Those are just two of the many solutions available to help you achieve high results at low costs with direct mail.

If you are interested in learning more about direct mail solutions, click here to see the valuable solutions Melissa Data offers. 


By Natalia Crawford

Building Your Business with Data Quality

| No Comments | No TrackBacks
blog-growing-biz.png


Your contact data is valuable, but do you know if it's up to its full potential? The quality of your data decreases without the proper maintenance. As a matter of fact, 50% of databases deteriorate after only two years. The bottom line is that your data's quality affects your business decisions and communications.

Here are 5 things you can do to ensure the quality of your data:


1. Profile

First, profile and analyze the health of your contact data. This helps minimize costs by pinpointing problems before you launch your next campaign.

 

2. Verify & Cleanse

Verify, correct, standardize, and update your data to ensure only valid information enters your database. This will increase response rates and improve your campaigns.

 

3. Dedupe

Identify, eliminate and consolidate duplicate records into one single, comprehensive record to get a more accurate view of your customer.

 

4. Enrich

Add missing elements to your contact data to complete your records from demographics to location intelligence and missing contact info (email, phone, social media, etc.) This will give you deeper insight into your data and improve your analytics.

.

5. Monitor

Continually monitor your data to ensure you have the most accurate data at your fingertips.


Melissa Data offers a full spectrum of solutions to meet all of your data quality needs, including profiling, cleansing, updating, matching ,deduping and enriching your global contact data. If you would like to add quality to your data, click here to learn more about our solutions!


By Natalia Crawford