Melissa Data Offers Free Palletization in MAILERS+4

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Melissa Data's popular MAILERS+4 postal automation software now features palletization - making it easier to store and organize high volumes of First-Class and Standard Mail, and is available to new customers free for one year. The palletization option directly addresses the difficult task of working with multiple trays or bulky sacks, while minimizing costs for shipping and associated labor.

 

For more info, click here.

http://www.melissadata.com/newsreleases/free-palletization-in-mailers.htm



Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there's no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long coordinates, property data, census data, and demographic data. Every month Listware Online users get 1,000 free credits, making it an affordable way to clean and enrich your data. 


For more info, click here. http://bit.ly/1GMRxVF



Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields

Rancho Santa Margarita, CALIF. - April 15, 2015 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data quality plugin that integrates data cleansing, validation, and enrichment directly into Salesforce.com's CRM software. Available on the Salesforce AppExchange, Listware for Salesforce now allows users to quickly and easily verify, check, and update customer addresses in more than 240 countries and territories at two points: point-of-entry; and upon scheduling bulk cleanup within an organization's database.

At point of entry, Listware for Salesforce provides real-time address autocompletion and verification, helping save up to 50% on keystrokes while only permitting valid data to enter the system. The user simply begins typing a customer or prospect's address into any Salesforce contact field; chooses the correct address from a list of suggestions, and the completed query returns a verified U.S. or international address, standardized into the official postal format for each geographic locale. In batch, an administrator can run address verification jobs based on unique criteria such as sales representative, city, state, or inquiry date. Bulk cleansing also provides many data appends to enrich Salesforce CRM data including: latitude/longitude coordinates and other postal elements; move- updates for U.S. and Canadian addresses; adding missing phone numbers, email addresses, demographics, and extensive property data. Bulk verification enables the verification and enrichment of US and global records within all standard and custom object fields, including contacts, leads, and accounts.

"Listware for Salesforce is a smart, elegant solution that seamlessly addresses all of the common, yet time-consuming issues facing developers or enterprise administrators as they work to integrate efficient data quality operations into their applications," said Bud Walker, director of data quality solutions, Melissa Data. "Along with the ability to customize auto-completion of address data in any mapped field, Listware's batch processing offers significant enterprise value. Endusers are in turn armed with a powerful data quality tool, providing unprecedented access to clean, up-to-date data that supports a worldwide customer base."

Listware for Salesforce is available for a one-time $19.99 license fee (per company) that includes 10,000 credits that can be used for any of the various data quality processes available. Click here to purchase and download Listware for Salesforce. For more information call 1-800-MELISSA (635-4772).

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Sydney Location Enables Local Access to Flexible, Comprehensive Data Quality Tools and Services

Rancho Santa Margarita, CALIF- March 31, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new office in Australia, adding to company locations in India, Germany, the United Kingdom, and across the United States. Furthering the company's mission for worldwide data quality, the Australian office enables local access to Melissa Data's comprehensive data quality tools and services and also ensures quick, responsive technical support.

Data quality veteran Darren Sutherland, formerly of both Pitney Bowes and Autonomy (now HP), will spearhead Melissa Data's Australian operations as managing director. Sutherland is uniquely qualified to guide Melissa Data's growth in this region, with deep expertise in managing business alliances, enterprise data management practices, business intelligence solutions and content management operations.

"Australia is recognized for its mature postal system, rich with data that can be validated and enhanced. By working locally, we're offering a smart, consultative approach that treats contact data as a tangible business asset," said Gary Van Roekel, COO, Melissa Data. "Companies of all sizes will have access to both on-premises and cloud-based solutions, with an ideal blend of quality, service and product flexibility."

Melissa Data's international operations enable local sales and support for the company's flagship Data Quality Suite, a powerful toolset for accurate and consistent address parsing, verification, and transliteration for more than 240 countries and territories. The suite enables cleansing, standardizing and matching multi-national information across countries, languages and character sets - including tools to verify emails and international phone numbers, and geocode street addresses by adding precise latitude and longitude coordinates. Other solutions available to customers in Australia include tools for data profiling, data matching, global address auto-completion and easy-to-integrate data hygiene plugins for Salesforce, Shopware and Magento.

To request a free trial of the Data Quality Suite, click here or call 1-800-MELISSA (635-4772). To reach Melissa Data's Australia office directly, dial +61-2-8091-7500.

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Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates

Rancho Santa Margarita, CALIF. - March 24, 2015 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce websites. The Magento plugin was developed by Crafty Clicks, a Magento technology partner and address lookup service provider, and incorporates Melissa Data's Global Address Verification cloud service so online merchants can verify, correct, and auto-fill addresses as they are entered, validating information for more than 240 countries and territories in real-time. Crafty Clicks and Melissa Data are now engaged in an exclusive partnership enabling data quality in Magento-based ecommerce sites, with plans for continued strategic development of high-value data quality plugins for other popular ecommerce platforms.

"Melissa Data's global address capabilities complement our own expertise in UK-based address verification. Using proven solutions and without wasting development resources, Magento users can now extend the value of contact data quality across a worldwide customer base," said Adam Stylo, founder and president, Crafty Clicks. "By adding address auto-completion and post-checkout address verification to their sites, online merchants not only assure fewer lost parcels and reduced delivery support, but also increase overall usability for customers. Shopper conversions improve, boosted by a fast, accurate, and convenient checkout experience so essential to online sales."

Magento-based sites can seamlessly validate and cleanse international addresses at point of entry, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Address fields are also populated automatically after the first few digits or letters have been entered using Melissa Data's Express Entry address auto-completion functionality. This speeds data entry with up to 50 percent fewer keystrokes; online shoppers have an improved shopping experience with just one step between shopping cart and checkout, drastically reducing the drop-off rate during the checkout process.

"By working with Crafty Clicks, we are helping merchants maintain data quality as an essential business strategy," said Gary Van Roekel, COO, Melissa Data. "Online merchants can improve shipping costs and customer satisfaction, as well as the success rate of their direct marketing activities. Magento users have a distinct competitive advantage in reaching new markets and customer groups based on better data."

Click here to download the Magento data quality plugin, configurable through the Magento Admin Panel. A free trial is available so interested users can test the global address verification and address auto-completion functionality.

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Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts

Rancho Santa Margarita, CALIF - March 17, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new Profiler tool added to the company's flagship developer suite, Data Quality Components for SQL Server Integration Services (SSIS). Profiler completes the data quality circle by enabling users to analyze data records before they enter the data warehouse and continuously monitor level of data quality over time. Developers and database administrators (DBAs) benefit by identifying data quality issues for immediate attention, and by monitoring ongoing conformance to established data governance and business rules.

Register here to attend a Live Product Demo on Wednesday, March 18 from 11:00 am to 11:30 am PDT. This session will explore the ways you can use Profiler to identify problems in your data.

"Profiler is a smart, sharp tool that readily integrates into established business processes to improve overall and ongoing data quality. Users can discover database weaknesses such as duplicates or badly fielded data - and manage these issues before records enter the master data system," said Bud Walker, director of data quality solutions, Melissa Data. "Profiler also enforces established data governance and business rules on incoming records at point-of-entry, essential for systems that support multiple methods of access. Continuous data monitoring means the process comes full circle, and data standardization is maintained even after records are merged into the data warehouse."

Profiler leverages sophisticated parsing technology to identify, extract, and understand data, and offers users three levels of data analysis. General formatting determines if data such as names, emails and postal codes are input as expected; content analysis applies reference data to determine consistency of expected content and field analysis determines the presence of duplicates.

Profiler brings data quality analysis to data contained in individual columns and incorporates every available general profiling count on the market today; sophisticated matching capabilities output both fuzzy and exact match counts. Regular expressions (regexes) and error thresholds can be customized for full-fledged monitoring. In addition to being available as a tool within Melissa Data's Data Quality Components for SSIS, Profiler is also available as an API that can be integrated into custom applications or OEM solutions.

Request a free trial of Data Quality Components for SSIS or the Profiler API.
Call 1-800-MELISSA (635-4772) for more information.

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Data Profiling: Pushing Metadata Boundaries

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By Joseph Vertido
Data Quality Analyst/MVP Channel Manager

Two truths about data: Data is always changing. Data will always have problems. The two truths become one reality--bad data. Elusive by nature, bad data manifests itself in ways we wouldn't consider and conceals itself where we least expect it. Compromised data integrity can be saved with a comprehensive understanding of the structure and contents of data. Enter Data Profiling.


Throw off the mantle of complacency and take an aggressive approach to data quality, leaving no opening for data contamination. How? Profiling.

More truths: Profiling is knowledge. Knowledge is understanding. That understanding extends to discovering what the problems are and what needs to be done to fix it.

Armed with Metadata

Metadata is data about your data. The analysis of gathered metadata with Profiling exposes all the possible issues to its structure and contents, giving you the information--knowledge and understanding--needed to implement Data Quality Regimens.

Here are only a few of the main types of Generic Profiling Metadata and the purpose of each:

  • Column Structure - Maximum/Minimum Lengths and Inferred Data Type - These types of metadata provides information on proper table formatting for a target database. It is considered problematic, for example, when an incoming table has values which exceed the maximum allowed length.

  • Missing Information - NULLs and Blanks - Missing data can be synonymous to bad data. This applies for example where an Address Line is Blank or Null, which in most cases is considered a required element.

  • Duplication - Unique and Distinct Counts - This allows for the indication of duplicate records. De-duplication is a standard practice in Data Quality and is commonly considered problematic. Ideally, there should only be a single golden record representation for each entity in the data.

Other equally important types of Generic Profiling Metadata include Statistics for trends data; Patterns (ReqEx) allow for identifying deviations from formatting rules; Ranges (Date, Time, String and Numbers); Spaces (Leading/Training Spaces and Max Spaces between Words); Casing and Character Sets (Upper/Lower Casing and Foreign, Alpha Numeric, Non UTF-8) Frequencies for an overview of the distribution of records for report generation on demographics and more.

Metadata Revolution & New Face of Profiling

Right now the most powerful profiling tool for gathering Metadata is the Melissa Data Profiler Component for SSIS, which is used at the Data Flow level, allowing you to profile any data type that SSIS can connect with, unlike the stock Microsoft Profiling Component, which is only for SQL Server databases.

More importantly the Melissa Data Profiler offers over 100 types of Metadata including all the Generic Profiling Metadata mentioned here.

The innovative Melissa Data's Profiler Component gathers Data Driven Metadata, which goes beyond the standard set of profiling categories. By combining our extensive knowledge on Contact Data, this allows us to get information not simply based on rules, norms, and proper formatting. Rather, it provides metadata with the aid of a back-end knowledge base. We can gather unique types of metadata such as postal code, State and Postal Code Mismatch, Invalid Country, Email Metadata, Phone and Names.

Take Control

The secret to possessing good data goes back to a simple truth: understanding and knowledge of your data through profiling. The release of Melissa Data's Profiler for SSIS allows you to take control of your data through use of knowledge base driven metadata. The truth shall set you free!

For more information on our profiling solutions, go to:

http://www.melissadata.com/dqt/profiler-object.htm


Make more in formed decisions about sales clustering, risk exposure, tax jurisdictions, market segmentation, logistics and more by geocoding addresses. Geocoding appends latitude and longitude coordinates to the rooftop of an address - delivering the most accurate location possible. Find out how to start geocoding addresses to the rooftop in this quick 5-minute tutorial now! The video highlights geocoding in our data quality software Contact Zone, but we also offer geocoding solutions in SSIS, Listware, in the Cloud, and in our API tools.

Watch the video now!
http://bit.ly/1Dbj2nz


Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

Rancho Santa Margarita, CALIF - January 28, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.

Personator is a full-contact authentication web service that goes beyond basic, discrete component data validation. Personator cross references the validity of the data as a whole, verifying customer records are deliverable and that names correspond to address, email and telephone data. This provides the basis for data quality uplift; records are completed with all contact points appended and enriched with missing information such as name, phone, email, address, demographic and geographic information. Adding to this are Personator's new demographic capabilities, which include date of birth or death, presence of children, renter or owner and length of residence, gender, household income range and occupation - providing users with the business and consumer information to understand current customers and better target new prospects.

"Personator's full contact authentication capabilities leverage multiple data sources to help companies gain a valid and singular view of their customer," said Bud Walker, director of data quality solutions, Melissa Data. "Diverse demographic data adds tangible value in real-time - appealing to a large cross-section of industries and companies looking for greater insight into how to speak to customers effectively for omni-channel marketing, cross-sell/upsell, and customer loyalty."

Personator is a unique convenient cloud service with no files or software to maintain. The service supports multiple protocols such as JSON, SOAP, XML and REST and is available in flexible packages for verification, updating and/or enrichment of contact data as needs require. Take a test drive of Personator in our easy-to-use Listware for Microsoft Excel application which can be downloaded here, or call 1-800-MELISSA (635-4772) for more information.

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Web-Based Tools Significantly Improve Email Marketing With Real-Time Verification of Emailbox Deliverability

RANCHO SANTA MARGARITA, CA--(Marketwired - Jan 21, 2015) - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the availability of real-time Email Mailbox Verification for its Global Email Cloud Service solution. Email Mailbox Verification helps remove up to 95 percent of bad emails in a customer database and is a critical tool in improving email deliverability. With this feature, users have a powerful new tool to help prevent bounce-backs and avoid spam traps -- protecting sender reputation from blacklisting.

Melissa Data's Global Email Cloud Service offers a flexible range of data quality operations, including the ability to add domain names, specify misspelling fixes, standardize casing of email addresses, and identify invalid domain names for suppression. Processes can be customized to individual business needs, allowing users to intelligently manage various email datasets with different levels of validation. General email formatting and syntax errors can be quickly remedied, for instance, changing an "!" to "@" or correcting ".c0m" to ".com." Top level domain (TLD) names can be validated and corrected; domains are verified against an extensive database of known good and bad domain addresses and the domain's existence is validated through MaileXchange (MX) lookup. Once a domain is determined to be valid, Email Mailbox Verification allows users to further validate that the specific emailbox exists and is deliverable.

"Ensuring email data quality has necessarily become a best practice for marketers," said Bud Walker, director of data quality solutions, Melissa Data. "The Global Email Service protects business operations with flexible, cascading data quality features that start with basic spelling and syntax, move up to domain-level verification, and then apply the gold standard in terms of verifying specific emailbox deliverability in real-time. No more lost opportunities for customer communication, mailing campaigns are more effective and resources are not wasted on direct marketing efforts that go nowhere."

Using Global Email Cloud Service, email addresses are parsed and standardized and can be validated in real-time or batch processing. By standardizing addresses as they are entered, for instance at point of sale or online guest book entry, online merchants or marketers eliminate the need for a "confirming email" field which can decrease Web form completion and conversion rates. Online fraud is reduced, while the reliability of overall contact information is improved.

Global Email Cloud Service also supports marketers in maintaining compliance with CAN-SPAM guidelines; the service is enhanced with current data defining mobile domains, so marketers can avoid sending unwanted commercial messages without prior permission from the recipient. The Global Email Service uses a simple web-based API to enable all features, and supports multiple protocols such as JSON, SOAP, XML and REST.

Click here to submit a sample dataset and request a free trial of Melissa Data's Global Email Cloud Service, or call 1-800-MELISSA (635-4772) for more information.

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