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Melissa Data is excited to showcase our Microsoft Integrations at this year's PASS SUMMIT 2016 event in Seattle, WA from Oct 25-28. Achieve the power of clean data to gain the customization, flexibility, and control you need to meet and exceed your business goals!

Come say hello at Booth 609! We'll tell you all about our contact data quality plugins for Microsoft Dynamics® CRM, Excel®, and SQL Server®. Get the leading CRM, ecommerce, and data integration to fit your needs and outperform your competitors!


About  PASS SUMMIT 2016
Where Data Professionals Connect, Share and Learn

PASS is the largest community for data professionals in the world, with over 200,000 members. PASS' mission is to "Empower data professionals who leverage Microsoft technologies to connect, share, and learn through networking, knowledge sharing, and peer-based learning"....  Learn More >

Full Spectrum Data Quality Toolkit Enhances Customer Data in Real-Time; 

Includes Advance Look at New Generalized Cleansing Component for All Types of Data

Rancho Santa Margarita, CALIF - October 19, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for SQL Server Integration Services (SSIS). Database administrators (DBAs) and SSIS developers can cleanse, standardize, and enrich customer data in real-time, capitalizing on tools that access multi-sourced, constantly updated reference datasets. These full spectrum data quality add-ons assure only accurate, enhanced data enters the system, with capabilities including global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment.

Melissa Data's active data quality tools are also expanding to include all data types; SSIS users can request here a free trial of the company's new Generalized Cleansing Component, a breakthrough in integrating different types of cleansing rules scripted into a single tool. Features such as search and replace, or a range of cleansing, standardizing, and reformatting capabilities are included, as well as the ability to create customized triggering rules to standardize any type of data.

"Active data quality recognizes that customer data is not static, operating in real-time to assure accurate, actionable customer data," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "This approach relies on smart, sharp tools to ensure data quality all along the data stream, creating business value that will extend to other data types with our new Generalized Cleansing Component."

In addition to SSIS, Melissa Data works closely with the range of Microsoft technologies including .NET and Excel, providing flexible data quality tools to support varied enterprise requirements. Click here to download a free trial of Melissa Data's comprehensive data quality toolkit available for integration with SSIS. For a demonstration, visit Melissa Data at PASS Summit in Seattle, Booth #609, October 24-28; or call 1-800-MELISSA.

Data Quality Solutions to Tackle Student Retention

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There are many forces that impact student retention at the university level, from academics to financial aid, but one often overlooked aspect is data quality and its impact on student engagement. While much of the application and enrollment process has now been digitized, there is still a great deal of physical communication with prospective students, current students, and alumni.

Maintain clear communication with better data cleansing and enjoy the benefits of higher student retention and alumni tracking.  Address the elephant in the room--your database. A major issue at a university is the multiple ways data is entered into a system. Admissions, enrollment, the registrar, the alumni office, student workers, and of course, students themselves all create records. With so many cooks in the kitchen, it's easy for errors to creep in. But, we can help.

Take this example: a student may get married and move, which changes their name and address. Now there are two records, one in their maiden name and one in their married name. Mail is sent to two locations wasting postage and materials. This is the best case scenario. Sometimes records fall out of date but are never updated. A student that is easily distracted fails to follow through, and they never register for their next semester. That's not only a waste in mailing cost, it's a loss in tuition.

We have solutions to help you engage your students, such as Global Contact Data Verification which cleans your database of inaccurate, incomplete, or undeliverable U.S. and global addresses, phone numbers, and email addresses in real-time or batch. We also offer a host of other solutions such as deduplication, change of address, and more. Learn about them on our website and see how we've helped others in education. When your data is clean, communication flows naturally. When communication is clear, students feel valued and are more engaged.

Melissa Data and the University of Washington just overhauled a database of 900,000 records going back over a decade. Watch our video and see how we made their data shine!


Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about their lives and what they liked to buy. He loved helping them peruse everything from run-of-the-mill groceries and toiletries to the exciting new smart TVs and holiday decorations. But there was one part of shopping that always left Carter feeling strange... Sometimes, after shopping for hours, and being filled up to the brim, his friends would just vanish. They never came back. He was alone; holding their dreams and necessities.

Every business has its own set of complexities, but the digital age seems to have made browsing for merchandise a never-ending perusal rather than a cut and dried sale. Cart abandonment is high for everyone, nearing 70%.  There are many different causes but one major problem is lack of transparency in shipping.

Let's say a mother sits down to order formula and diapers. She puts them into her cart, she goes through the entire checkout only to find out at the last minute that shipping is going to be nearly equivalent to the purchase price. Ordering online, which was supposed to be convenient, is now annoying and she closes her browser.

56% of people abandon their shopping carts when presented with unexpected costs during the checkout process. However, if people are given a proper heads up about how much the product or shipping costs, they're more likely to buy it -- even if it's more expensive. (35 Actionable Tips To Reduce Shopping Cart Abandonment Rate Ultimate List from Styla.)

Melissa Data is here to help you solve this ever present problem with vital solutions formulated for your industry. Enter Predictive Shipping. Manage shipping your way with the Melissa Data Decimal shipping calculator and boost sales by predicting delivery dates and shipping options on your products page where people see it right away and it's no longer a surprise. Keep customers informed to build trust and dependability. For many more solutions to cart abandonment, check out our website at Melissa Data

NCOA Services in International Markets Help Reduce Cost,

Eliminate Undeliverable Mail, and Boost Customer Satisfaction

Rancho Santa Margarita, CALIF - October 12, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced National Change-of-Address (NCOA) move-update services in ten additional international markets. Melissa Data's NCOA capabilities now support Austria, Belgium, the Czech Republic, France, Germany, Ireland, Poland, Switzerland, The Netherlands, and the United Kingdom, in addition to Canadian NCOA® and USPS® NCOALink® processing in the U.S. Melissa Data's NCOA services reduce the cost of undeliverable mail and improve campaign effectiveness by enabling successful communication with customers that have moved.

"Mailers and data processors manage a deluge of constantly-changing address data - about 43 million individuals, families, and businesses move annually in the U.S. alone. International NCOA processing extends our capabilities and adds global impact in meeting this challenge, helping customers optimize mailing strategies to reduce costs, and eliminate undeliverable mail worldwide," said Greg Brown, vice president of marketing, Melissa Data.

Melissa Data is an NCOALink Full Service Provider licensee of the USPS. Unlike limited licensees, the company can match your list against the full USPS NCOALink dataset of approximately 160 million records, which includes all permanent change-of-address records filed with the USPS over the last 48 months. NCOA-verified mail allows mailers to receive bulk discounts, minimizing undeliverable-as-addressed (UAA) mail and its corresponding processing requirements.

In addition, NCOA guidelines help mailers meet stringent data quality regulations specific to their region, for example, Canada's in-country processing requirements designed to protect privacy of its citizens and increase accountability of data handlers. Melissa Data is one of only a handful of vendors licensed by Canada Post® to provide Canadian NCOA processing, matching data against 10+ million change-of-address records filed by Canadian households and businesses within the last 72 months.

The company's cloud-based NCOA solutions ensure fast, safe, secure processing, supporting high-volume mailers with more than one million records per hour. Both U.S. and Canadian NCOA services are available by sending files via email to Melissa Data's service bureau, or by setting up fully-automated NCOA workflows via FTP (File Transfer Protocol) technology. Click here for more details on Melissa Data's global NCOA capabilities including a customized pricing quote. For a demonstration, visit Melissa Data at the DMA's &THEN conference in Los Angeles, Booth #547, October 16-18; or call 1-800-MELISSA.

&THEN 2016!

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Melissa Data is proud to present our global data quality solutions at this year's &THEN event in Los Angeles, CA Oct 16-18. When you know your customer inside and out, that's when you can come up with ideas, messaging, and tactics for marketing that really moves the needle!

So see  us there! We'll help you find more customers like your best customers. We offer data quality solutions, premium data enhancement services, and the freshest leads!  Get the solution to fit your business. We can't wait to meet you!

About  &THEN

Is there a link between science and creativity? Can that link impact marketing and human emotion? Making successful data-driven connections is both an art as well as a science. Part craft and part instinct, &THEN explores the relationship of where art, science and humanity collide...  Learn More >

Melissa Data Recognizes Peter Handfield!

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Peter Handfield began his career at Melissa Data in April 2004 in the Tech Support department. After one year, Peter was promoted to Tech Support Supervisor. He transferred to QA in 2016 and became the Team leader of the software division specializing in presort. He is also the product manager of Presort Object, Mailers+4, and Listware Online. 

Melissa Data recognizes Peter Handfield for his recent accomplishment of earning MailPro Fundamentals Certification and MailPro Advanced Certification!

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Melissa Data Enables Active Data Quality in Salesforce®

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Full Spectrum Tools Feature Deduping and Firmographics

to Improve Customer Data and Boost Response

Rancho Santa Margarita, CALIF - September 27, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for the Salesforce® CRM platform. By capitalizing on multi-sourced, constantly updated reference datasets instead of rules-based validation, Melissa Data's tools cleanse, standardize, and enrich data in real-time. Salesforce® users are armed with consistently accurate and actionable customer information, including advanced deduplication capabilities and comprehensive firmographic enhancements.

"Ideal CRM results demand an active data quality strategy that recognizes customers are not static. By mirroring the ongoing flow of customer data and allowing only verified information to enter the system, CRM data is protected as a tangible asset for all stakeholders in the data stream," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data.

Melissa Data offers a full spectrum of data quality add-ons, meeting growing demand for easy integration into the Salesforce® platform. For example, in-depth firmographics enable CRM data to be enhanced with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more. Matching and deduplication options uncover hard-to-detect duplicate records such as non-exact matches based on address obscurities, nicknames and abbreviations, and formatting challenges.

"Our new MatchUp® component finds obscure and near matches, defining relationships within contact records to gain a single, more accurate view of the customer," said Walker. "Users have a smart tool to combat the idiosyncrasies of contact data, conserving resources, enhancing productivity, and improving return on CRM investment."

In addition to matching, deduplication, and firmographics, available data quality add-ons for Salesforce® include global address, name, phone and email verification, ID verification, and move updating. Click here to see Melissa Data's full complement of active data quality tools and services available for integration into Salesforce®. For a demonstration, visit Melissa Data at Dreamforce in San Francisco, Booths #2129 and 140, October 4-7; or call 1-800-MELISSA.

Check Out Our Interview on The Corporate Data Show!

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20% of Your Data Could Be Bad: Here's How to Fix It w/ Bud Walker

When you think about how much bad data can really cost you, it's important to make sure that your info is deliverable, callable, and emailable. If you've got a lot of data--and who doesn't, these days?--it becomes vital to spend the resources to ensure that the data you're using is accurate.

The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. 

Whether you're dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.

Bud Walker, Vice President of Enterprise Sales & Strategy

Bud Walker is responsible for managing strategy, expansion, and vision for the company's offerings. In the role of Sales Engineer Walker has extensive experience in the field of Data Quality, and has worked with hundreds of clients to help integrate a data quality regimen into day to day operations.

Learn more about Bud Walker >


Does your holiday marketing need an elf for an assistant? Let's be real, who doesn't? Melissa Data is your holiday helper, with 5 valuable tips to help you lead a stunning marketing campaign from from now and on into the new year. Check it out! 

1. Create a Tight Campaign Strategy
Tidy up your contact data before launch day. Achieve better returns when you plan ahead and know that each customer's data is accurate, reliable, and actionable. If your communication isn't deliverable, customers won't know that you're celebrating the holiday season with them! 

2. Holiday Offers
Think demographically and segment your marketing to target consumers with personalized messages that speak to and compliment their celebrations. Make your special offers unique and appropriate. We offer demographic and firmographic append services that add marital status, household income, family size, and more. Gain insight into your consumers and create offers that benefit their needs.  

3. Engage Yourself 
It's easy to focus on customer engagement via email response rates, conversions, and social analytics. But ask yourself: Am I engaged? Consider our Social Media Service to gain a full picture of where and how your customers socialize and add flexibility to your strategy. 

5. Spread the Joy 
Now would also be a great time to reach out to potential new customers who are just like your existing customers. Our Consumer list has hundreds of selects so that you can find the perfect audience for your campaign. And our lists are  USPS®CASS™processed to ensure high deliverability.

4. Make it a Fulfilling Holiday
Add address autocompletion to forms and to your checkout--this will reduce long forms that frustrate customers. Plus, they work great for people buying gifts for long distance family and friends. If they don't know the full address or postal code of their recipient, Global Express Entry will help. 

The holiday season isn't merely a list of 'special offer' dates. To reach sales goals, create a customer experience filled with joy. Tie your campaign up in a red ribbon and celebrate your customers. They will feel valued and shift loyalty to you.