Data Managers and Developers Reduce Fraud and Improve First Impressions

with Details Behind Cell Phone Numbers

Melissa Data, a leading provider of global contact data quality solutions, today announced expansion of its global phone verification capabilities that ensure valid and callable U.S. and international phone numbers for nearly 250 countries and territories worldwide.

Newly available services include Premium Phone and Caller ID, helping protect against fraud and spam, and eliminate fruitless SMS and telemarketing efforts while improving customer relationships with more effective communication.

Premium Phone essentially provides "live checking" of a mobile line - identifying whether it is live, active, and callable. Caller ID taps in to real-time carrier data to return the name associated with the phone number at activation.

"Mobile phone intelligence adds significant new value to customer outreach, particularly as more and more consumers and businesses rely on cell phones as primary points of contact," said Bud Walker, vice president enterprise sales and strategy, Melissa Data. "That's why mobile phone contact enhancement is essential. With our new tools, users can determine if a mobile line is active before sending a message or calling.  And, they can identify the name associated with the number so messaging is more personalized, relevant, and motivating to the recipient."

The addition of Premium Phone and CallerID to Melissa Data's Global Phone Verification solution provides users with key phone details such as caller type (consumer or business), carrier, line type (mobile, landline, VOIP), country of origin, and geographic appends for enhanced phone number intelligence. Global Phone Verification is available as a Cloud service or as a convenient add-on for Salesforce®, Microsoft Dynamics® CRM, Microsoft Excel®, SQL Server®, and Pentaho®.

Click here for more insight on Melissa Data's global phone verification tools and services to optimize customer outreach. To connect with members of Melissa Data's customer intelligence team, visit or call 1-800-MELISSA.

Don't Get Faked Out by Bad Data

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Everyone is talking about fake news--there are entire websites dedicated to debunking it. But did you know that you could be dealing with something just as bad? FAKE DATA. Fake data is reaching an epidemic because customer data is constantly changing. In fact, B2B data has been shown to decay at a rate of 2.1% per month. That means that in just one year, up to 22.5% of your database will be incorrect, stale, and unusable. Imagine if you haven't cleaned your database in even longer...

This bad data gives you a fake view of your customers. For example, your database may show that the largest portion of your customers come from California. But, if you haven't updated customer addresses in a year or more, you're relying on outdated information. Fake data = bad analytics. So, the question becomes, how to move beyond this problem?

The answer - clean data. As your data changes, can you trust that its state has been updated? Continually maintaining your database to ensure it has only the most accurate information is highly important for all initiatives. Ensure your marketing efforts are not going to waste because you've fallen for fake data.

Make the foundation of your business strong when you commit to the highest level of data cleansing. Know the importance of identifying incomplete, incorrect, and irrelevant records. Then, focus your attention on replacing, modifying, and purging this dirty data so that you only rely on analytics that are true.

Combat dirty data with solutions that keep it clean and up-to-date for all your organization's needs. Achieve greater accuracy and reliability when you profile your database for inaccuracies; to assess the current state of damage. Then you can begin the process of updating, verifying, and standardizing so that your records are not only up-to-date but compliant. Data may also be monitored over time to ensure that decay doesn't continue to raise its ugly head and jeopardize important initiatives.

Check out our short video to learn all about how to achieve the highest level of data quality or visit our website!

In July of 2015, Ireland launched a new postal code system called EIRCode. This system was designed to improve their postal data quality by assigning a unique postal code to each individual address. As this new postal code system is starting to gain adoption, Melissa Data has made the decision to partner with EIRCode and make the investment in this new data source in order to provide our customers with the newest and highest quality data for Ireland.

We have been hard at work implementing a new address verification engine around this new data set, and we are happy to announce that it will be available for public use on January 30th, 2017. To continue providing the best combination of value and quality, Melissa Data has decided to provide this new high quality Ireland data as standard for all of our address verification customers without any add-on costs.

This premium data update will affect both the Global Address Web Service, used for full address validation and correction as well as the Global Express Entry Web Service, used for address search and completion. Starting on January 30th, 2017, both of these services will be able to append, as well as use, the new EIRCode data. From a high level, the new EIRCode system is an addition to their old postal system and not a replacement. This means that you do not have to worry about keeping two different versions of the address. Instead, the old system does not have postal code while the new system does.

If you have any additional questions, please contact us at

BusinessCoder's vital firmographics have expanded! We are pleased to announce new updates which include the addition of contact information and job titles to the return fields available. Enhance your business contact database, generate fresh leads, and optimize B2B marketing.

Reap rewards this year with multiple selects that help you gain a full picture of your B2B database. Get company names, SIC codes, employee size, total sales estimate, and more.

25 Million Records to Make Ordinary Data Actionable

  • Update your records with new contact information to generate productive leads
  • Personalize your marketing messages with accurate business titles to increase response rates
  • Enhance business intelligence with greater accuracy and improved analytics


Try BusinessCoder today. Please contact your Melissa Data Customer Service Representative at 800-635-4772.

Fraud Prevention for Ecommerce Merchants Part 2

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Auto-Complete Addresses with Verified Information

To ensure a customer can quickly enter their billing/shipping information and get through the payment process, with as little hassle as possible, is critical in ecommerce. The last thing online retailers need is a frustrated customer submitting long fields of contact information in a web form or in a shopping cart; especially on mobile devices. The customer may abandon the shopping cart altogether. Customers want a simplified checkout system--and if it's easier for them--eRtailers will also reap the benefits.

Integrating a real-time address auto-complete solution into web forms will help speed up order entries with reduced keystrokes. This type of solution makes it easy for customers to enter an address as it uses a type-ahead function that will complete queries with verified address, including city, state, and ZIP Codes™ for U.S. addresses, or postal code for international addresses. eRetailers will also be able to ensure that only clean data is entered into their database. It's a win-win.

A more streamlined verification process will keep customers happy--which in turn, means increased conversions, an improved customer experience, and higher revenue for the eRetailer.

Capture Clean & Verify ID

Let's face it, oftentimes customers are in a rush or distracted, they don't have the time or the patience to fill out a web form which in turn means their online submissions are sloppy and inaccurate. They may omit a letter or punctuation mark from an email address, transpose numbers in a mailing address, or leave out the area code of their phone number.

Meanwhile, customer service representatives are guilty of committing the same crime-entering data incorrectly in the frantic rush to place an order to expedite delivery. Among the most common data entry errors--inaccurate data (44%); typos (22%); and spelling mistakes (19%); according to a published report.

Learn more in Part 3 or visit our website to discover ecommerce solutions now! Or, if you missed Part 1 check it out here

Gain Insight on Creating Golden Records

Using Intuitive Tools for Pentaho Platform


Big Data is here to stay, creating a wealth of redundant information based on exponential growth in the number and type of data sets. How can users achieve data quality and better maintain standardized contact data?


Melissa Data, a leading provider of contact data quality and address management solutions, and Pentaho® Data Integration (PDI), have optimized solutions to tackle these common data issues. PDI gives users the ability to beautify Big Data with its Graphic User Interface Data Integration Platform, reading and writing from multiple data sources while achieving the same quality and flexibility as a high-level programming language. Together, with Melissa Data's Data Quality Components for Pentaho and the use of its MatchUp solution, businesses can eliminate redundant data and keep the best record, the Golden Record, for a single, accurate 360o view of each contact.



Join this webinar and learn how to: 

  • Simplify and automate data without any programming in Pentaho
  • Clean, consolidate, and correct data with Melissa Data Components for Pentaho
  • Match Records with Melissa Data's MatchUp component and merge data through the Survivorship process, collapsing duplicates into a single, complete, accurate record



Tuesday, November 15, 2016 from 9:30 AM - 10:30 AM PST



Click here to register and add the event to your calendar



Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations capture and maintain international customer contact data at the point of entry, ensuring accurate, enterprise-wide customer information. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data validation software and services. For more information or free product trials, visit or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.


To Our Very Own

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Melissa Data would like to recognize the hard work and determination of three employees: Jesus Rojas, Paul Nelson, and Peter Handfield for their recent accomplishments.

Jesus Rojas, Tech Support Specialist, has earned the Certification of Completion for Mail Professional Fundamentals, Certification of Completion for Mail Professional Advanced, a Certificate of Expertise for the level of Mail Professional, and a Certificate of Expertise for Mail Professionals Advanced.

Paul Nelson, Tech Support Supervisor, has earned the Certification of Completion for Mail Professional Fundamentals, Mail Professional Advanced, a Certificate of Expertise for the level of Mail Professional, and a Certificate of Expertise for Mail Professional Advanced.

Peter Handfield, Quality Assurance Team Leader, has earned the Certification of Completion for Mail Professional Advanced as well as a Certificate of Expertise for Mail Professional Advanced.


Jesus: I was referred to Melissa Data by my cousins Carlos and Michael Nuñez. I have been with the company for almost 3 years. With the years included at Melissa Data I have over 10 years of customer service experience under my belt. I like working with people and assisting them with their data quality needs.  

Paul: I was hired as a tech support rep back in March of 2000 with a referral from a friend. Coming up on 17 years with MD. I have over 27 years of customer service experience and enjoy the challenges that come with managing technical support services with the numerous products we develop.

Peter: I began my career at Melissa Data in April 2004 in the Tech Support department. After one year, I was promoted to Tech Support Supervisor. I transferred to QA in 2016 and became the Team Leader of the software division specializing in presort. I'm also the product manager of Presort Object, Mailers+4, and Listware Online. Altogether I've been with Melissa Data for more than ten years.

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Your Basket of Unsortables

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When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you're entitled too. Don't throw the baby out with the bathwater, your direct mail campaigns are salvageable with a little help from Melissa Data.

First, here are some common address errors:

  • Addressee's Street Address Errors
  • Missing address line or street name
  • Missing or incorrect P.O. Box™
  • Incorrect or missing ZIP Code™
  • Change of address on file 
  • No such or incorrect apartment, suite, etc.
  • Missing or incorrect street directional or suffix
  • No such rural route number/rural route box
  • Rural route address change to city-type address
  • Incorrect or missing city and/or state 

What this means is that an address doesn't have enough information to presort, and as mentioned, only presorted mail qualifies for those important discounts. So then, how to update your data and attain presort status?

  1. First-Class Mail® requires a mandatory quantity of 500 pieces or more 
  2. Standard Mail® requires a mandatory quantity of 200+ pieces or 50lbs in a mailing 
  3. Every business needs access to PAVE™ certification

Learn about PAVE from the USPS:

The PAVE (Presort Accuracy, Validation, and Evaluation) program is a process designed in cooperation with the mailing industry to evaluate presort software and determine its accuracy in sorting address files according to Domestic Mail Manual (DMM) standards.  More >

Luckily, there's an easy way to achieve perfect presort status. Melissa Data provides you the key to automate your mail room:

·      MAILERS+4 is an affordable, easy-to-use postal automation and bulk mail software program that includes real-time USPS® NCOALink® and Canada Post NCOA® Move-Update processing. When you have problems like the ones listed above, MAILERS+4 will verify and standardize your addresses, dedupe lists, and presort all of your mailings to gain the discounts you deserve.

·      Presort Object is a custom presort program to complement your current mail processing system. When you need to maximize your postal processing speed and your productivity choose the software that qualifies your mailings for lowest automation and non-automation presort rates. 

Both MAILERS+4 and Presort Object are PAVE Gold Certified. Learn more about mail deliverability or visit our website to see what Melissa Data can do for you. 

Fraud Prevention for Ecommerce Merchants Part 1

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Ecommerce is booming. And experts say there's more online spending to come. In fact, the National Retail Federation announced it expected sales to jump 3.7% to $630.5 billion in 2015. Higher than the ten year average of 2.5%. Retail sales in the first half of 2016 performed at a solid pace, growing close to 4 percent on a year-over-year basis and will surely continue.

But, while the surge in spending is good news for eRetailers, there's another issue they must content with--online fraud. According to a study by LexisNexis, merchants pay $3.10 in costs (replacement costs plus fees) for each dollar of fraud losses they incur. Finding a technology to help you discern if a shopper is who they say they are is a critical step to preventing fraud.

The tricky part is that customers expect quicker transactions as they perform ever-increasing amounts of purchases online. So while eRetailers look to ensure a fast and seamless customer experience, they also have to combat the challenges of data accuracy and protect their business.

How can retailers maneuver through this? This post will continue as a series in three further parts, stay tuned! If you have questions about how you can prevent fraud now, please visit our website! Or read part 2


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Melissa Data is excited to showcase our Microsoft Integrations at this year's PASS SUMMIT 2016 event in Seattle, WA from Oct 25-28. Achieve the power of clean data to gain the customization, flexibility, and control you need to meet and exceed your business goals!

Come say hello at Booth 609! We'll tell you all about our contact data quality plugins for Microsoft Dynamics® CRM, Excel®, and SQL Server®. Get the leading CRM, ecommerce, and data integration to fit your needs and outperform your competitors!


About  PASS SUMMIT 2016
Where Data Professionals Connect, Share and Learn

PASS is the largest community for data professionals in the world, with over 200,000 members. PASS' mission is to "Empower data professionals who leverage Microsoft technologies to connect, share, and learn through networking, knowledge sharing, and peer-based learning"....  Learn More >