Email marketing is a key factor of every successful marketing strategy. It's direct, yields high response, and is trackable. A great way to expand email marketing is to add email addresses to your postal customer base. The good news is that there is a quick and affordable way to do that and expand your email list in order to directly engage your customers.
Using Email Append will do the following:
-Increase the value of your contact data
-Bolster customer participation and retention rates
-Reduce marketing communication expenses
-Maximize response rates
-Easily measure the impact of marketing campaigns
Here are a few tips on what email append is and how it works:
What is Email Append?
Email append is a process of adding email addresses to your postal customer database, which already contains names and postal delivery addresses. There are two types of email append: business and consumer. Business email append provides you with the email addresses of specific contacts at a company while consumer email append give you opt-in email addresses of residents.
How does Email Append work?
With business email append, your file is matched up against a profile of company email addresses. When a match is found, a letter is sent to that individual with the option to opt-out. Research shows that less than one-fourth of one percent choose to opt-out. This takes about 5-7 business days, the email is collected, and the file is returned to you to use for your campaign.
Consumer email append matches your file against various databases. When a match is found the email is added to your file. Then, a letter is emailed with the option to opt-out.
Subscribers voluntarily disclose their information and the enhanced file is returned to you. Email addresses appended are then successfully deliverable.
If you would like to learn more about how email append can help you obtain the email addresses of your customer's, click here for more information.
By Natalia Crawford