Company: Altapass Foundation, Inc.
Altapass Foundation, a nonprofit organization dedicated to the preservation of the land, history, and culture of the Southern Blue Ridge Mountains, is located in western North Carolina. As a foundation, they host many public activities and therefore have a large database that dates back more than 10 years.
This is where the challenge comes in. Having a database that dates back more than 10 years is bound to have outdated data. Another challenge that presented itself is the fact that many of their members do not have email, requiring the foundation to send traditional mail to them.
"Every mailing resulted in a significant number of returned mail items," said Michele Williams, executive director of Altapass.
In order to experience success with its direct mail, Altapass needed to update their database. Williams, aware of that, began to search for an affordable solution that not only fit their budget but also work seamlessly with Excel. However, every time they searched they would come up short.
After doing research, Williams came across Melissa Data's Listware for Excel ad-in, a data enrichment tool that integrates directly into Excel.
Affordability was one of the many factors that drew Williams to Listware. "With Listware for Excel, the cost is based on the amount of data, and the rates are very affordable. For about $100, I was able to process over 10,000 names, addresses and phone numbers," she said.
One of the other things Williams liked about Listware was its ease of use. "I gave [Listware] a try, testing it on known cases. It is very easy to use and it worked perfectly. I was able to process all of our database entries. I now have the data I need to ensure that our database is accurate."
Using Listware caused a dramatic drop in returned mail for Altapass Foundation. "After running our database through Listware, I mailed postcards to over 400 people with whom we had not had contact for eight years. Only one postcard was returned!"
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