Delivering the Goods

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As a retailer, you have probably taken the time to carefully select how you will ship your products. You've taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery?

How can you ensure delivery? Well, one way is through address verification. Invalid addresses equal out to packages not being delivered which then result in unhappy customers. Sure, carriers might be able to correct addresses to ensure package delivery, but you end up having to pay extra for that service.

As you seek to expand your global reach, learning to format addresses by county is important. Not only does incorrect formatting confuse deliverers, but it also delays and at times even prevents delivery. Plus, you don't want to rely on postal services to fill-in the holes regarding your customer's information.

This is an easy problem to solve, and it is done by validating the shipping address at checkout. Melissa Data offers a verification system that uses data from international postal services as well as marketing companies and other sources to validate a shipping address at checkout by cross-referencing it against its address database. If the address provided by the customer does not turn up a match, the retailer is immediately notified and can then contact the customer.

This system can also be used to build in address auto-fill capability at checkout. This saves time for the consumer while minimizing data entry efforts. In addition, Melissa Data also provides geocoding tools to help retailers improve delivery rates by assigning a latitude and longitude to international addresses. This tells retailers whether the order is being shipped to a rural area where a delivery agent may be needed.

Data that is accurate and up-to-date will help you reduce costly returns and correct addresses to ensure delivery. Keep your customers happy and learn about Melissa Data's solutions.



By Natalia Crawford

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