When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you're entitled too. Don't throw the baby out with the bathwater, your direct mail campaigns are salvageable with a little help from Melissa Data.
First, here are some common address errors:
- Addressee's Street Address Errors
- Missing address line or street name
- Missing or incorrect P.O. Box™
- Incorrect or missing ZIP Code™
- Change of address on file
- No such or incorrect apartment, suite, etc.
- Missing or incorrect street directional or suffix
- No such rural route number/rural route box
- Rural route address change to city-type address
- Incorrect or missing city and/or state
What this means is that an address doesn't have enough information to presort, and as mentioned, only presorted mail qualifies for those important discounts. So then, how to update your data and attain presort status?
- First-Class Mail® requires a mandatory quantity of 500 pieces or more
- Standard Mail® requires a mandatory quantity of 200+ pieces or 50lbs in a mailing
- Every business needs access to PAVE™ certification
Learn about PAVE from the USPS:
The PAVE (Presort Accuracy, Validation, and Evaluation) program is a process designed in cooperation with the mailing industry to evaluate presort software and determine its accuracy in sorting address files according to Domestic Mail Manual (DMM) standards. More >
Luckily, there's an easy way to achieve perfect presort status. Melissa Data provides you the key to automate your mail room:
· MAILERS+4 is an affordable, easy-to-use postal automation and bulk mail software program that includes real-time USPS® NCOALink® and Canada Post NCOA® Move-Update processing. When you have problems like the ones listed above, MAILERS+4 will verify and standardize your addresses, dedupe lists, and presort all of your mailings to gain the discounts you deserve.
· Presort Object is a custom presort program to complement your current mail processing system. When you need to maximize your postal processing speed and your productivity choose the software that qualifies your mailings for lowest automation and non-automation presort rates.