Do More for Less - the Power of Email Marketing

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According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective than Facebook and Twitter marketing combined! Plus, email marketing is cheap or free in many cases (if you already have an email list, for example). So, how do you leverage this affordable platform and do more without spending more?


Here are five things to consider to help boost sales for your next campaign.


1.  Target New Prospects

The main reason you market is to get more customers, right? Well, email marketing is a great way to do that. You can target prospects based on any number of factors--including age, date of birth, and even Zip Code! So, even if your business is a local pizza place, email marketing makes it easy to ensure your customers (and potential customers) are always in the know about promotions, events, and new offers.


2.  Reignite Your Postal Database

Already have a list of customers and their physical addresses? Want to get their emails based on that information so you can reach them on two fronts? An email append service can breathe new life into your customer lists. All you need is a customer name and address, and you'll get a corresponding email addresses to match. From there, add them to your email list, and voila--instant email marketing!


3.  Cut Down on Marketing Costs

Marketing is one of the most powerful tools for your business, but if you're spending more than you make in return, is it worth the cost? Probably not. Luckily, you don't have to spend an arm and a leg on email marketing campaigns. The biggest costs associated with running this kind of campaign are found in templates, buying email lists if you don't have them, and purchasing a service that sends your campaigns, too. To save money, find a provider like that offers a full-service email marketing tool to do all the design, implementation, and tracking for you, saving you time and money.


4.  Strengthen Relationships

Reach out to your customers early and often, keep them at the forefront of everything you do, and include them as much as possible. With email marketing, this is easier than ever. You can connect with your customers directly, offer them insight into your company and new product offers, or even send them coupon codes that give them a special deal they can't find elsewhere. By bringing the conversation  to their inbox, you'll strengthen your relationship with every customer.


5.  Improve Communication

In 2017, "Hello, Customer" just doesn't cut it. To improve communication with and understanding of your customers, implementing personalization tactics can work wonders. If you know the customer's name, address the email directly to them. If you know they bought a pepperoni lover's special from you a month ago, remind them how delicious it was and offer them a coupon for their next purchase. Being personal and communicative goes a long way with every customer, and a good email marketing solution will target by age, income, gender and/or home value, and more.


Now that you're prepared, give it a shot with a free trial of Melissa's Email Marketing Service! We design, send, analyze, and track, for an all-in-one solution to help you reach your customers more effectively.



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