Recently in Address Quality Category

Melissa's Improvements in Dynamics CRM

| No Comments | No TrackBacks

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

How to Do It All with Melissa

| No Comments | No TrackBacks

With Melissa, you can do it all - see for yourself with the brand new Solutions Catalog. This catalog showcases products to transform your people data (names, addresses, emails, phone numbers) into accurate, actionable insight. Our products are in the Cloud or available via easy plugins and APIs. We provide solutions to power Know Your Customer initiatives, improve mail deliverability and response, drive sales, clean and match data, and boost ROI.

 

Specific solutions include:

·         Cleaning, matching & enriching data
·         Creating a 360 degree profile of every customer
·         Finding more customers like your best ones with lookalike profiling
·         Integrating data from any source, at any time

Other highlights include: global address autocompletion; mobile phone verification; real-time email address ping; a new customer management platform; as well as info on a wealth of data append and mailing list services.

 

Download the catalog now:

http://www.melissa.com/catalogs/solutions/index.html

 

MAILERS Online: On Demand & In the Cloud Presorting

| No Comments | No TrackBacks

Say hello to a no-contract, end-to-end mailing solution that's in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We'll presort your list, based on your selected parameters, to get you the lowest postage rates! MAILERS Online is a flexible, on-demand, software as a service (SaaS).

 

There is nothing to install and MAILERS Online never requires disks or updates. Use on a list-by-list basis--with no contract or subscription, you're never locked in. Use NCOA to locate customers who've moved; clean and verify address data to reduce undeliverable-as-addressed mail; and append missing data like ZIP® Codes, carrier routes, and suite numbers for stronger targeting and more efficient processing and delivery.

 

Find out what can MAILERS Online do for you today:

http://www.melissadata.com/service/presort/uploadws.aspx

Your Basket of Unsortables

| No Comments | No TrackBacks

baskets.png


When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or even undeliverable. Unfortunately, unsorted mail does not qualify for the important postal discounts which you're entitled too. Don't throw the baby out with the bathwater, your direct mail campaigns are salvageable with a little help from Melissa Data.

First, here are some common address errors:

  • Addressee's Street Address Errors
  • Missing address line or street name
  • Missing or incorrect P.O. Box™
  • Incorrect or missing ZIP Code™
  • Change of address on file 
  • No such or incorrect apartment, suite, etc.
  • Missing or incorrect street directional or suffix
  • No such rural route number/rural route box
  • Rural route address change to city-type address
  • Incorrect or missing city and/or state 


What this means is that an address doesn't have enough information to presort, and as mentioned, only presorted mail qualifies for those important discounts. So then, how to update your data and attain presort status?

  1. First-Class Mail® requires a mandatory quantity of 500 pieces or more 
  2. Standard Mail® requires a mandatory quantity of 200+ pieces or 50lbs in a mailing 
  3. Every business needs access to PAVE™ certification

Learn about PAVE from the USPS:

The PAVE (Presort Accuracy, Validation, and Evaluation) program is a process designed in cooperation with the mailing industry to evaluate presort software and determine its accuracy in sorting address files according to Domestic Mail Manual (DMM) standards.  More >


Luckily, there's an easy way to achieve perfect presort status. Melissa Data provides you the key to automate your mail room:

·      MAILERS+4 is an affordable, easy-to-use postal automation and bulk mail software program that includes real-time USPS® NCOALink® and Canada Post NCOA® Move-Update processing. When you have problems like the ones listed above, MAILERS+4 will verify and standardize your addresses, dedupe lists, and presort all of your mailings to gain the discounts you deserve.

·      Presort Object is a custom presort program to complement your current mail processing system. When you need to maximize your postal processing speed and your productivity choose the software that qualifies your mailings for lowest automation and non-automation presort rates. 

Both MAILERS+4 and Presort Object are PAVE Gold Certified. Learn more about mail deliverability or visit our website to see what Melissa Data can do for you. 

Measuring the Half-Life of Data

| No Comments | No TrackBacks
radioactive small.jpg



Data, like any radioactive material, has a half-life. That's the time it takes for half of the contact information in your database to go bad. We've concluded that the average "half-life of data" is 45.4 months, or three years and 9 months.

In the U.S. annually we have a population of 316 million, according to the U.S. Census Bureau.

Changes:

Marriages = 2.3 million

Divorces = 1.2 million

Births = 4.3 million

Deaths = 2.5 million

Moves = 47 million

Total Changes per year = 57.3

Total Changes per month = 4.8

The half-life formula is:

t1/2 = (t ln 1/2)/(ln mf / mi)

t1/2 = ln (1/2)/ln((316-4.8)/316) = 45.4 months or ...

Therefore after 3 years and 9 months half the records in a customer's database are incorrect.

The results highlight the importance of data quality, and why you should continuously clean and update your contact data to ensure its accuracy. Good quality data will help your organization make better business decisions and position it for growth.


Melissa Data is set to attend Dreamforce #DF15 in San Francisco and will showcase its Listware for Salesforce all-in-one data cleansing app. Users are invited to download the app, submit a review to receive a free $15 Starbucks card, and be entered into a drawing for an Apple Watch. Come see us at North Hall Kiosk 1112!

Click here for more info!

Introducing the New and Improved Global Email Web Service

| No Comments | No TrackBacks
How It Can Protect and Increase Your Email Reputation Score

By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email


Melissa Data recently introduced several improvements and new features to its Global Email Web Service - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:

  • Improved fuzzy matching of domain corrections
  • Updated our TLD database with the newest ICANN info
  • Increased control over the freshness of data returned
  • Better unknown status detection capability

In terms of the service's new features, Global Email now offers two validation modes: Express and Premium.

Express can be used in time-sensitive situations and will give back a response in one or two seconds. Premium will actually perform a real-time validation of the email address and can take up to 12 seconds to receive a response back.

If you want to reduce the time taken in premium mode, we offer an advanced email option which will reduce the freshness of the data return in order to increase speed.

Global Email Verify


Using the Global Email Service to Protect & Increase Your Email Reputation Score

What does email reputation mean? A big part of a marketer's campaign is email marketing campaigns. It is important to watch your email reputation with a tool such as senderscore. Once you are blacklisted, your email deliverability will suffer, and as a result, you will have trouble sending out emails in the future as most mail servers subscribe to a spammers list.

Integrators should consult with our data quality experts in order to understand what they need to look out for to avoid a bad campaign, and why certain emails should be flagged/inspected. Even if you avoid spam traps, sending out too many invalid emails will cause the mail server to flag you as a potential spammer. Email marketing campaign servers with a low email reputation score will typically experience aggressive filtering.

On the other hand, maintaining a high reputation score will see less intrusive filtering only applied to individual emails and email campaigns instead of blanket IP addresses. It would be definitely prudent to not allow other users to influence your email reputation.

For example, if you are on a shared server - other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and another user is email blasting without mailbox validation causing the entire IP to be affected.

How do I improve my email reputation score?

If your reputation scores are already dismal for your current existing email campaign server IPs, it might be beneficial to do email campaigns on a new or more reputable IP to see better return on investment. This would start your email reputation on a clean slate. As a disclaimer, we are not sure how feasible this would be for everybody, but your team will need to discuss internally.

However, using our service on existing IP should raise the reputation score for that specific IP. On IPs with pre-existing high volume campaign history, the scores will be slow to change. You can now see why it is extremely prudent to invest in an email validation system early on and why Global Email is a valuable tool to utilize.

If you would like to learn more, please visit our website!


Consolidating duplicate international customer records is now easier than ever with our enhanced MatchUp tool. MatchUp - Melissa Data's deduplication solution - can now parse addresses worldwide, a process that recognizes vast differences in international customer data fields and how they are merged into a data warehouse. Its initial global functionality will handle data for Australia, Germany, and the U.K. with additional countries to follow.

 

To learn more, please visit our website!


 

Rancho Santa Margarita, CALIF, June 2, 2015 - Melissa Data, a leading provider of international contact data quality and address management solutions, today announced it was named for the third consecutive year to the DBTA 100, Database Trends and Applications magazine's list of the companies that matter most in data.


"Clean, consistent and complete customer data is at the heart of smooth business operations. Yet the deluge of data from sources like social media, corporate websites, CRM systems, market research, and other business operations presents a global challenge for companies working to verify, store and analyze data for actionable value," said Bud Walker, Vice President of Enterprise Sales and Strategy, Melissa Data. "Combined with the very real costs of bad data and the rise in ecommerce fraud, data accuracy and quality at every point in the data chain from capture and beyond is more important than ever."


To learn more, please visit our website.

Rancho Santa Margarita, CALIF- June 1, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced successful completion of its Service Organization Controls 2 (SOC2) Type 1 audit. SOC2 validation reaffirms Melissa Data's commitment to operational excellence with high availability services; the process equips stakeholders such as business partners, customers and suppliers with an understanding of the company's internal controls over data security, availability, processing integrity and confidentiality without conducting additional assessments.

"We recognize and respect our customers' need for privacy and secure, high availability operations - their data is a business asset and our operations protect its value at every step of the data quality process," said Phil Maitino, Chief Technology Officer, Melissa Data. "Achieving SOC2 Type 1 certification validates the comprehensive reliability and availability of our data handling processes throughout our organization. It's a tremendous win for Melissa Data and our worldwide clientele, proving the accountability and effectiveness of our global data quality tools and services."


To find out more about our SOC2 certification, please visit our website!

Categories