Recently in Address Validation Category

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:

 

Storage

The type of medium where the data files are stored may have an impact on processing speed. We recommend the use of solid state drives to store our data files as they have faster seek & read times compared to spinning disk drives.


We have also sometimes seen clients store the data files on a network share which we definitely don't recommend. Typically, trying to access the files over a network introduces latency which impacts the processing speed when blocks of data need to be fetched quickly. Data files, therefore, should often be stored locally on the machine.

 

Memory

The amount of memory available and speed can also affect processing. While using the APIs, once data is read from the hard drive, the data is cached and stored temporarily into memory in case the data needs to be accessed again shortly.

 

A simple example below, we have a list of phone numbers that were verified using our Phone Object API along with the times in milliseconds indicating the amount of time to verify the phone number.

 

When the Phone Object API encounters a phone number in a new area code, there are spikes in the verify times as the Phone Object now has to go back and fetch a new block from the data files stored on a hard disk and cache it into memory. The more memory available on the system, the more that can be cached into memory as the API reads more blocks from the data files on the disk. And, as discussed in the previous section, having a faster hard drive will help keep those disk read times low when those data file reads occur.


tips-phone.png

Multi-threading

Processors with more than a single core are now common these days. If multiple cores are available on the system, we highly recommend that developers take advantage of that. When multithreading with our APIs, we suggest having each thread contain its own object instantiation for our APIs. 


For example, if you have 8 cores, you may want to create 8 threads with our API instantiated 8 times: once per each thread. Ideally, you would want to create a pool of threads that have our API instantiated already, and therefore ready for processing. If you keep reinitializing/instantiating our API, that will introduce some overhead in the processing.

 

The graph and table below shows some multithreaded testing of our own with our Global Address Object® API with UK addresses and, as shown, there as substantial speed increases that can be obtained through multithreading:


tips-phone2.png


Melissa's Improvements in Dynamics CRM

| No Comments | No TrackBacks

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

How to Do It All with Melissa

| No Comments | No TrackBacks

With Melissa, you can do it all - see for yourself with the brand new Solutions Catalog. This catalog showcases products to transform your people data (names, addresses, emails, phone numbers) into accurate, actionable insight. Our products are in the Cloud or available via easy plugins and APIs. We provide solutions to power Know Your Customer initiatives, improve mail deliverability and response, drive sales, clean and match data, and boost ROI.

 

Specific solutions include:

·         Cleaning, matching & enriching data
·         Creating a 360 degree profile of every customer
·         Finding more customers like your best ones with lookalike profiling
·         Integrating data from any source, at any time

Other highlights include: global address autocompletion; mobile phone verification; real-time email address ping; a new customer management platform; as well as info on a wealth of data append and mailing list services.

 

Download the catalog now:

http://www.melissa.com/catalogs/solutions/index.html

 

MAILERS Online: On Demand & In the Cloud Presorting

| No Comments | No TrackBacks

Say hello to a no-contract, end-to-end mailing solution that's in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We'll presort your list, based on your selected parameters, to get you the lowest postage rates! MAILERS Online is a flexible, on-demand, software as a service (SaaS).

 

There is nothing to install and MAILERS Online never requires disks or updates. Use on a list-by-list basis--with no contract or subscription, you're never locked in. Use NCOA to locate customers who've moved; clean and verify address data to reduce undeliverable-as-addressed mail; and append missing data like ZIP® Codes, carrier routes, and suite numbers for stronger targeting and more efficient processing and delivery.

 

Find out what can MAILERS Online do for you today:

http://www.melissadata.com/service/presort/uploadws.aspx

Introducing the New and Improved Global Email Web Service

| No Comments | No TrackBacks
How It Can Protect and Increase Your Email Reputation Score

By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email


Melissa Data recently introduced several improvements and new features to its Global Email Web Service - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:

  • Improved fuzzy matching of domain corrections
  • Updated our TLD database with the newest ICANN info
  • Increased control over the freshness of data returned
  • Better unknown status detection capability

In terms of the service's new features, Global Email now offers two validation modes: Express and Premium.

Express can be used in time-sensitive situations and will give back a response in one or two seconds. Premium will actually perform a real-time validation of the email address and can take up to 12 seconds to receive a response back.

If you want to reduce the time taken in premium mode, we offer an advanced email option which will reduce the freshness of the data return in order to increase speed.

Global Email Verify


Using the Global Email Service to Protect & Increase Your Email Reputation Score

What does email reputation mean? A big part of a marketer's campaign is email marketing campaigns. It is important to watch your email reputation with a tool such as senderscore. Once you are blacklisted, your email deliverability will suffer, and as a result, you will have trouble sending out emails in the future as most mail servers subscribe to a spammers list.

Integrators should consult with our data quality experts in order to understand what they need to look out for to avoid a bad campaign, and why certain emails should be flagged/inspected. Even if you avoid spam traps, sending out too many invalid emails will cause the mail server to flag you as a potential spammer. Email marketing campaign servers with a low email reputation score will typically experience aggressive filtering.

On the other hand, maintaining a high reputation score will see less intrusive filtering only applied to individual emails and email campaigns instead of blanket IP addresses. It would be definitely prudent to not allow other users to influence your email reputation.

For example, if you are on a shared server - other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and another user is email blasting without mailbox validation causing the entire IP to be affected.

How do I improve my email reputation score?

If your reputation scores are already dismal for your current existing email campaign server IPs, it might be beneficial to do email campaigns on a new or more reputable IP to see better return on investment. This would start your email reputation on a clean slate. As a disclaimer, we are not sure how feasible this would be for everybody, but your team will need to discuss internally.

However, using our service on existing IP should raise the reputation score for that specific IP. On IPs with pre-existing high volume campaign history, the scores will be slow to change. You can now see why it is extremely prudent to invest in an email validation system early on and why Global Email is a valuable tool to utilize.

If you would like to learn more, please visit our website!


After 30 years in the industry, we've seen firsthand what bad data does to good companies. You'll be surprised to learn some of the issues companies have with their data. We've collected the top 30 most pervasive data quality issues - and what you need to know to solve them. Download our free Melissa Data Magazine to learn more. Also featured: our 2015 Data Quality Catalog, packed with info on our smart, sharp tools that include free trials, source codes, and unlimited tech support.

 

Download now!


Rancho Santa Margarita, CALIF, June 2, 2015 - Melissa Data, a leading provider of international contact data quality and address management solutions, today announced it was named for the third consecutive year to the DBTA 100, Database Trends and Applications magazine's list of the companies that matter most in data.


"Clean, consistent and complete customer data is at the heart of smooth business operations. Yet the deluge of data from sources like social media, corporate websites, CRM systems, market research, and other business operations presents a global challenge for companies working to verify, store and analyze data for actionable value," said Bud Walker, Vice President of Enterprise Sales and Strategy, Melissa Data. "Combined with the very real costs of bad data and the rise in ecommerce fraud, data accuracy and quality at every point in the data chain from capture and beyond is more important than ever."


To learn more, please visit our website.

Rancho Santa Margarita, CALIF- June 1, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced successful completion of its Service Organization Controls 2 (SOC2) Type 1 audit. SOC2 validation reaffirms Melissa Data's commitment to operational excellence with high availability services; the process equips stakeholders such as business partners, customers and suppliers with an understanding of the company's internal controls over data security, availability, processing integrity and confidentiality without conducting additional assessments.

"We recognize and respect our customers' need for privacy and secure, high availability operations - their data is a business asset and our operations protect its value at every step of the data quality process," said Phil Maitino, Chief Technology Officer, Melissa Data. "Achieving SOC2 Type 1 certification validates the comprehensive reliability and availability of our data handling processes throughout our organization. It's a tremendous win for Melissa Data and our worldwide clientele, proving the accountability and effectiveness of our global data quality tools and services."


To find out more about our SOC2 certification, please visit our website!

Melissa Data Offers Free Palletization in MAILERS+4

| No Comments | No TrackBacks

Rancho Santa Margarita, CALIF- May 12, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the phase one release of Palletization options for MAILERS+4 postal automation software. Palletization makes it easier to store and organize high volumes of First-Class and Standard Mail, and is available to new customers free for one full year.MAILERS+4 with Palletization provides flexibility for bulk mail customers who are constantly challenged with complex sorting, organizing and transporting mail in the most efficient ways possible; the solution directly addresses the difficult task of working with multiple trays or bulky sacks, while minimizing costs for shipping and associated labor.

 

For more info, please visit our website.




Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates


Rancho Santa Margarita, CALIF. - March 24, 2015 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce websites. The Magento plugin was developed by Crafty Clicks, a Magento technology partner and address lookup service provider, and incorporates Melissa Data's Global Address Verification cloud service so online merchants can verify, correct, and auto-fill addresses as they are entered, validating information for more than 240 countries and territories in real-time. Crafty Clicks and Melissa Data are now engaged in an exclusive partnership enabling data quality in Magento-based ecommerce sites, with plans for continued strategic development of high-value data quality plugins for other popular ecommerce platforms.

"Melissa Data's global address capabilities complement our own expertise in UK-based address verification. Using proven solutions and without wasting development resources, Magento users can now extend the value of contact data quality across a worldwide customer base," said Adam Stylo, founder and president, Crafty Clicks. "By adding address auto-completion and post-checkout address verification to their sites, online merchants not only assure fewer lost parcels and reduced delivery support, but also increase overall usability for customers. Shopper conversions improve, boosted by a fast, accurate, and convenient checkout experience so essential to online sales."

Magento-based sites can seamlessly validate and cleanse international addresses at point of entry, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Address fields are also populated automatically after the first few digits or letters have been entered using Melissa Data's Express Entry address auto-completion functionality. This speeds data entry with up to 50 percent fewer keystrokes; online shoppers have an improved shopping experience with just one step between shopping cart and checkout, drastically reducing the drop-off rate during the checkout process.

"By working with Crafty Clicks, we are helping merchants maintain data quality as an essential business strategy," said Gary Van Roekel, COO, Melissa Data. "Online merchants can improve shipping costs and customer satisfaction, as well as the success rate of their direct marketing activities. Magento users have a distinct competitive advantage in reaching new markets and customer groups based on better data."

Click here to download the Magento data quality plugin, configurable through the Magento Admin Panel. A free trial is available so interested users can test the global address verification and address auto-completion functionality.

News Release Library


Categories