Recently in Address Verification Category

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:

 

Storage

The type of medium where the data files are stored may have an impact on processing speed. We recommend the use of solid state drives to store our data files as they have faster seek & read times compared to spinning disk drives.


We have also sometimes seen clients store the data files on a network share which we definitely don't recommend. Typically, trying to access the files over a network introduces latency which impacts the processing speed when blocks of data need to be fetched quickly. Data files, therefore, should often be stored locally on the machine.

 

Memory

The amount of memory available and speed can also affect processing. While using the APIs, once data is read from the hard drive, the data is cached and stored temporarily into memory in case the data needs to be accessed again shortly.

 

A simple example below, we have a list of phone numbers that were verified using our Phone Object API along with the times in milliseconds indicating the amount of time to verify the phone number.

 

When the Phone Object API encounters a phone number in a new area code, there are spikes in the verify times as the Phone Object now has to go back and fetch a new block from the data files stored on a hard disk and cache it into memory. The more memory available on the system, the more that can be cached into memory as the API reads more blocks from the data files on the disk. And, as discussed in the previous section, having a faster hard drive will help keep those disk read times low when those data file reads occur.


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Multi-threading

Processors with more than a single core are now common these days. If multiple cores are available on the system, we highly recommend that developers take advantage of that. When multithreading with our APIs, we suggest having each thread contain its own object instantiation for our APIs. 


For example, if you have 8 cores, you may want to create 8 threads with our API instantiated 8 times: once per each thread. Ideally, you would want to create a pool of threads that have our API instantiated already, and therefore ready for processing. If you keep reinitializing/instantiating our API, that will introduce some overhead in the processing.

 

The graph and table below shows some multithreaded testing of our own with our Global Address Object® API with UK addresses and, as shown, there as substantial speed increases that can be obtained through multithreading:


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Melissa's Improvements in Dynamics CRM

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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Better Marketing Starts with Better Data

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Improve Data Quality for More Accurate Analysis with Alteryx and Melissa

 

Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a business. Verifying and maintaining vast quantities of accurate contact data is often inefficient and falls short of the mark. According to IBM, the yearly cost of poor data quality is estimated at 3.1 trillion in the U.S. alone.

 

Melissa's Global Address Verification and Predictive Analysis for Alteryx are the tools your business needs to grow. Download this whitepaper to find out how to achieve marketing success, while reducing the cost of doing business overall.

 

Learn how to:

  • ·         Better understand and utilize your big data for marketing success
  • ·         Build better relationships with customers with clean data
  • ·         Target the customers most likely to buy
  • ·         Cut down on undeliverable mail and save on costs

 

Download free whitepaper now:

http://www.melissa.com/resources/whitepapers/alteryx-better-marketing-data.html

 

How to Do It All with Melissa

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With Melissa, you can do it all - see for yourself with the brand new Solutions Catalog. This catalog showcases products to transform your people data (names, addresses, emails, phone numbers) into accurate, actionable insight. Our products are in the Cloud or available via easy plugins and APIs. We provide solutions to power Know Your Customer initiatives, improve mail deliverability and response, drive sales, clean and match data, and boost ROI.

 

Specific solutions include:

·         Cleaning, matching & enriching data
·         Creating a 360 degree profile of every customer
·         Finding more customers like your best ones with lookalike profiling
·         Integrating data from any source, at any time

Other highlights include: global address autocompletion; mobile phone verification; real-time email address ping; a new customer management platform; as well as info on a wealth of data append and mailing list services.

 

Download the catalog now:

http://www.melissa.com/catalogs/solutions/index.html

 

MAILERS Online: On Demand & In the Cloud Presorting

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Say hello to a no-contract, end-to-end mailing solution that's in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or Excel® files to our server and let Melissa take it from there. We'll presort your list, based on your selected parameters, to get you the lowest postage rates! MAILERS Online is a flexible, on-demand, software as a service (SaaS).

 

There is nothing to install and MAILERS Online never requires disks or updates. Use on a list-by-list basis--with no contract or subscription, you're never locked in. Use NCOA to locate customers who've moved; clean and verify address data to reduce undeliverable-as-addressed mail; and append missing data like ZIP® Codes, carrier routes, and suite numbers for stronger targeting and more efficient processing and delivery.

 

Find out what can MAILERS Online do for you today:

http://www.melissadata.com/service/presort/uploadws.aspx

Watch Our New Data Verify & Clean Video

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Now is the time to combat bad data by parsing, standardizing and cleaning your global address, name, email and phone info. We offer the flexible, affordable tools you need to clean data in real-time and batch, on premise or in the Cloud. Watch our new video:


After 30 years in the industry, we've seen firsthand what bad data does to good companies. You'll be surprised to learn some of the issues companies have with their data. We've collected the top 30 most pervasive data quality issues - and what you need to know to solve them. Download our free Melissa Data Magazine to learn more. Also featured: our 2015 Data Quality Catalog, packed with info on our smart, sharp tools that include free trials, source codes, and unlimited tech support.

 

Download now!


Rancho Santa Margarita, CALIF, June 2, 2015 - Melissa Data, a leading provider of international contact data quality and address management solutions, today announced it was named for the third consecutive year to the DBTA 100, Database Trends and Applications magazine's list of the companies that matter most in data.


"Clean, consistent and complete customer data is at the heart of smooth business operations. Yet the deluge of data from sources like social media, corporate websites, CRM systems, market research, and other business operations presents a global challenge for companies working to verify, store and analyze data for actionable value," said Bud Walker, Vice President of Enterprise Sales and Strategy, Melissa Data. "Combined with the very real costs of bad data and the rise in ecommerce fraud, data accuracy and quality at every point in the data chain from capture and beyond is more important than ever."


To learn more, please visit our website.

Rancho Santa Margarita, CALIF- June 1, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced successful completion of its Service Organization Controls 2 (SOC2) Type 1 audit. SOC2 validation reaffirms Melissa Data's commitment to operational excellence with high availability services; the process equips stakeholders such as business partners, customers and suppliers with an understanding of the company's internal controls over data security, availability, processing integrity and confidentiality without conducting additional assessments.

"We recognize and respect our customers' need for privacy and secure, high availability operations - their data is a business asset and our operations protect its value at every step of the data quality process," said Phil Maitino, Chief Technology Officer, Melissa Data. "Achieving SOC2 Type 1 certification validates the comprehensive reliability and availability of our data handling processes throughout our organization. It's a tremendous win for Melissa Data and our worldwide clientele, proving the accountability and effectiveness of our global data quality tools and services."


To find out more about our SOC2 certification, please visit our website!

Melissa Data Offers Free Palletization in MAILERS+4

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Rancho Santa Margarita, CALIF- May 12, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the phase one release of Palletization options for MAILERS+4 postal automation software. Palletization makes it easier to store and organize high volumes of First-Class and Standard Mail, and is available to new customers free for one full year.MAILERS+4 with Palletization provides flexibility for bulk mail customers who are constantly challenged with complex sorting, organizing and transporting mail in the most efficient ways possible; the solution directly addresses the difficult task of working with multiple trays or bulky sacks, while minimizing costs for shipping and associated labor.

 

For more info, please visit our website.




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