Authors

A BI architect at Melissa Data Corp. Mr. Whiteside is an IT professional with more than 37 years experience in the industry. He has written numerous articles on SSIS for SQL Server Central and other publications.

He has been conducting research and reporting on IT since the early 1980s. Currently chair of the Department of Communication at Loyola University Maryland, where he founded the Digital Media Lab, and a research fellow at the Lattanze Center for Business Excellence, he has written six books and hundreds of articles for the academic, trade and popular press about the use of new information technology. He has also lectured around the world on the diffusion of innovation.

President of Knowledge Integrity, Inc. (www.knowledge-integrity.com), is a recognized thought leader, TDWI instructor, and expert consultant in the areas of data management and business intelligence. David is a prolific author on business intelligence best practices, including numerous books and papers on data management such as The Practitioner’s Guide to Data Quality Improvement, with additional content provided at www.dataqualitybook.com. David is a frequent speaker at conferences, Web seminars, and sponsored Web sites and channels such as www.b-eye-network.com. His best-selling book, Master Data Management, has been endorsed by data management industry leaders, and his MDM insights can be reviewed at www.mdmbook.com.

A Data Quality Analyst at Melissa Data, Joseph Vertido is an expert in the field of data quality. He has worked with numerous clients in understanding their business needs for data quality, analyzing their architecture and environment, and recommending strategic solutions for how to successfully integrate data quality within their infrastructure. He has also written several articles for implementing data quality solutions and techniques. Joseph holds a degree in Computer Science from the University of California, Irvine.

Charles Gaddy is a business development manager at Melissa Data (MD) focused on global data quality with 17+ years of experience in Information Technology, Product Management and Sales Support, Charles' work at MD focuses on international growth and product strategy for MD's global product suite. Charles' past positions include VP of Product Management, Senior Alliance Manager, Senior Sales Engineer and Director of Information Technology. He has specific virtual expertise in banking, insurance, direct marketing technology and software data quality market sectors.

Abby Garcia Telleria is a senior copywriter at Melissa Data. She has written numerous articles and whitepapers on how companies can improve their bottom line by implementing data quality technologies into their operations. She also has written articles on the postal and direct marketing industries. Telleria has a master’s degree in journalism from Northwestern University.

Allison Moon is a software engineer at Melissa Data. She works with clients to help them better optimize their use of Melissa Data’s products and solutions. Moon also is responsible for testing the company’s products before launch, and provides technical support. She is a graduate of the University of California, Irvine, with a bachelor’s of science degree in computer science and engineering.