Authors
A BI architect at Melissa Data Corp. Mr. Whiteside is an IT professional with more than 37 years experience in the industry. He has written numerous articles on SSIS for SQL Server Central and other publications.
He has been conducting research and reporting on IT since the early 1980s. Currently chair of the Department of Communication at Loyola University Maryland, where he founded the Digital Media Lab, and a research fellow at the Lattanze Center for Business Excellence, he has written six books and hundreds of articles for the academic, trade and popular press about the use of new information technology. He has also lectured around the world on the diffusion of innovation.
President of Knowledge Integrity, Inc. (
www.knowledge-integrity.com), is a recognized thought leader, TDWI instructor, and expert consultant in the areas of data management and business intelligence. David is a prolific author on business intelligence best practices, including numerous books and papers on data management such as The Practitioner’s Guide to Data Quality Improvement, with additional content provided at
www.dataqualitybook.com. David is a frequent speaker at conferences, Web seminars, and sponsored Web sites and channels such as
www.b-eye-network.com. His best-selling book, Master Data Management, has been endorsed by data management industry leaders, and his MDM insights can be reviewed at
www.mdmbook.com.
A Data Quality Analyst at Melissa Data, Joseph Vertido is an expert in the field of data quality. He has worked with numerous clients in understanding their business needs for data quality, analyzing their architecture and environment, and recommending strategic solutions for how to successfully integrate data quality within their infrastructure. He has also written several articles for implementing data quality solutions and techniques. Joseph holds a degree in Computer Science from the University of California, Irvine.
Authors