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The last major update to the Business Coder Web Service includes the addition of employee contacts for the entered business, allowing for the retrieval of employee names and their respective titles. The next major update to Business Coder will feature an upgrade to the employee contact list returned. Aside from the name and title, contacts will now also give back both their email address and phone number if available. 


This is what the contacts array used to return, versus what it returns with the latest update:


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Make sure to take advantage of these new fields in the next Business Coder update in order to enrich and improve your business contact information. Leveraging additional contact information will certainly allow for new opportunities with business prospects and allow for better marketing segmentation.

 

Try our Business Coder API now.

Melissa's Improvements in Dynamics CRM

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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Fintech breakthroughs that identify,validate and augment customer data help financial services organizations head off fraud, operate within the rules


One of the most pressing issues facing the financial services industry today is the prevailing emphasis on security and fraud prevention. Big data and analytics are leveraging the power of the Internet, but also offering big, juicy plums for hackers, credit card fraudsters, money launderers and terrorists.

 

In response, many countries including the U.S. have established Know Your Customer (KYC) requirements, intended to guide financial institutions in heading off fraudulent transactions. A key way for banks to do this is to clearly Identify legitimate banking clients and their business relationships so the bad operators become more obvious and identifiable.

 

But it can be a challenge. Legitimate customers often have multiple banking relationships with a single institution, with identifying information stored in different formats in a multitude of databases. Various family members also may be account owners, but have different names and live at different addresses, possibly even in different countries.

 

Linking all these threads together while at the same time correcting name misspellings, standardizing mailing address formats, and parsing precise geolocation IDs can be the stuff of banking compliance nightmares.

 

Not doing this due diligence, however, can be catastrophic. To be hacked and have millions syphoned out of your customers' accounts is one thing, but to have the government ready and willing to fine you for failing various KYC tests can be just as damaging. Can you say "Loss of reputation and customers?"  

 

A WORLDWIDE PROBLEM


Most notably non-compliant of late have been banks based or doing business in India, but it's a worldwide problem. A New York-based broker-dealer recently was charged with KYC violations and for negligently allowing illegal trading by one of its customers. Perhaps the highest profile case most recently was Morgan Stanley Smith Barney running afoul of a variety of KYC violations. The main charge: Morgan Stanley failed to properly identify an assortment of "red flags" that signaled illegal activity.

 

Thankfully, technological breakthroughs increasingly are offering their own solutions. Just as the digital world has enabled bad players and victimized banks worldwide, technology is fighting back with sophisticated Know Your Customer tools.

 

A big step forward is the ability to accurately verify names and addresses. In a global world without borders, technology that verifies, cleans, completes and standardizes names, addresses, phone numbers and emails, and does so globally, immensely aids the process of knowing one's customers.

 

Technologies also exist that adds in missing contact fields, finds census and area-specific statistical details, and provides precise demographic information. When banks are able to combine census and area-specific details with accurate names and addresses, they'll know pretty closely if a variant player is really a customer or a bad guy.

 

KYC guidelines are very specific about risky areas prone to scams and schemes. A wide variety of countries are identified by the U.S. State Department for being prone to ignoring money laundering, tolerating suspicious transactions, and generally lacking adequate know-your-customer requirements. Ignoring this, in fact, was one of the issues that burned Morgan Stanley, permitting criminal activities to continue unchecked.

 

While IP lookup that identifies exactly where a digital communication has come from has been around for a while, new geocoding breakthroughs are able to convert IP addresses into precise latitude and longitude coordinates around the world. Most European and international identify cards also can be verified, along with mobile phone numbers and driver's license information.

 

One of the essential elements in all this is updating customer data. It's been estimated that accurate contact information deteriorates severely and regularly, and good customers who merely move across town can confuse inadequate screening processes and raise red flags (false positives) when it shouldn't. Today there are a variety of modules banks can use to update customer information quickly and accurately.

 

The bottom line is this: Financial services institutions now have lots of new reasons to love fintech technology that mitigates KYC concerns by identifying legitimate customers, and flagging the ne'er-do-wells before they can be effective.




Meet Melissa: Global Intelligence

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Melissa Data is officially now Melissa.

 

As we welcome our 32nd year in business, we are excited to announce an important change at Melissa Data. We've decided to drop the "Data" from our brand identity. We are simply Melissa now. This is part of a new branding effort to reflect Melissa's growth, and more importantly, the changes in the data quality space. While authoritative data sources power our products and services, we want to continue developing new solutions that deliver data-driven results for better business intelligence.

 

This forward thinking change is reflected in our new logo with the design emphasis on the "i" for intelligence. You will see this focus on intelligence in our new ID verification services, our industry-specific solutions to help with Know Your Customer initiatives, risk management and compliance, and in our robust customer data management and data integrations platforms.

And, you'll see it in our new website at www.melissa.com. 


Our goal with this new website is to provide our visitors an easier way to learn about Melissa's services and solutions. Immediately, you will notice streamlined menus, simple navigation, and quick access to the information you need.

 

We look forward to working together with all of our existing customers on more opportunities and better solutions for global intelligence. Please feel free to reach out and let us know how we can better assist you.

Better Marketing Starts with Better Data

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Improve Data Quality for More Accurate Analysis with Alteryx and Melissa

 

Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a business. Verifying and maintaining vast quantities of accurate contact data is often inefficient and falls short of the mark. According to IBM, the yearly cost of poor data quality is estimated at 3.1 trillion in the U.S. alone.

 

Melissa's Global Address Verification and Predictive Analysis for Alteryx are the tools your business needs to grow. Download this whitepaper to find out how to achieve marketing success, while reducing the cost of doing business overall.

 

Learn how to:

  • ·         Better understand and utilize your big data for marketing success
  • ·         Build better relationships with customers with clean data
  • ·         Target the customers most likely to buy
  • ·         Cut down on undeliverable mail and save on costs

 

Download free whitepaper now:

http://www.melissa.com/resources/whitepapers/alteryx-better-marketing-data.html

 

DevNetwork interviews Melissa Data's API

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DevNetwork is covering the top API technologies in the industry leading up to API World 2016, the nation's largest API conference.

In preparation for the API World 2016 Conference, here at DevNetwork we have Bud Walker, VP, Enterprise Sales & Strategy at Melissa Data, talking about their API.

What services do you currently enable developers to build on via your API's?

All of our products for Data Quality are made available as an API. We offer cloud-based, dedicated cloud, and on-premise APIs which allow developers to enable all aspects of Data Quality in their Enterprise.

Read the rest here!


Your Data's Rate of Decay

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Did you know that data has a half-life? That is the amount of time it takes for the information in your database to go bad. How?  Because contact data is always changing.  The U.S Census Bureau states that in the U.S.  we have a population of 316 million annually. Some of the changes that occur include 2.3 million marriages, 1.2 million divorces, 4.3 million births, 2.5 million deaths, and 47 million moves. That equals out to 57.3 changes per year and 4.8 changes per month. That means that the data you are using for communications, analytics, and compliance becomes stale quicker than you might think.

Decayed data contaminates your entire database, resulting in poor quality data which is the main cause for 40% of all failed business initiatives (according to a Gartner, Inc. study). Let's look at the "1-10-100 Rule" which states it takes $1 to verify the accuracy of a customer record at point-of-entry, $10 to clean it in batch form, and $100 per record if nothing is done at all. This includes costs associated with undeliverable shipments, low customer retention, and unsuccessful CRM initiatives.  

The reality is that it isn't enough to simply have a data quality firewall at point of entry, because data changes after the point of entry. Data should be cleansed periodically so that it doesn't go stale. It ends up costing you more not to have a solution in place that will verify, cleanse, and guarantee that you have valid contact data then to have one.

So, what should you do about it? Fight it with data quality tools. Combat bad data with solutions that keep it clean and up-to-date for your organizational needs. From global address, phone, email, and name verification solutions, and identify verification and data enrichment tools that add demographic and geographic data -implement solutions that will provide better business intelligence, analytics, and improved sales and marketing initiatives.

Discover for yourself why more than 10,000 companies worldwide rely on Melissa Data to gain a single, accurate, and trusted view of critical information assets. 


By Natalia Crawford


Just announced. Our new strategic partnership with Pentaho offers data-driven solutions to keep your data lake clean, analytics accurate, and customer communications on target. 

Read the release to learn more, or click here to visit our Data Quality Tools for Pentaho product page. 

PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence


Rancho Santa Margarita, CALIF - October 1, 2014 - Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics. The firm will provide details in a PentahoWorld training presentation slated for October 10 at 8:00 a.m. as part of the conference's Big Data Today breakout session. Melissa Data's training session will examine the essential correlation between reliable data and authoritative analytics, including the Big Data imperative of standardizing and validating distinct customer records from aggregated, unstructured data.

Analytics is the leading use case for Big Data - it capitalizes on the ability to process huge datasets quickly and economically, yet Big Data simultaneously introduces data quality challenges. If garbage in the form of bad data is fed through an enterprise's Big Data machine, the resulting analytics and insight are flawed, outcomes are compromised and business value negated. Up to 60 percent of IT leaders report a lack of accountability for data quality, with more than 50 percent doubting the overall validity of the data itself.

"Enterprise operations rely on understanding data relationships uncovered by Big Data. Data quality processes must be applied to ensure reliability of the distinct customer records that drive these analytics - fueling improved business intelligence or fraud prevention, understanding customer sentiment or even seeking out medical cures," said Charles Gaddy, director of global sales and alliances, Melissa Data.

Because the unstructured data used for Big Data analytics comes from a variety of sources, its supporting data quality processes are more imperative than those required to handle small relational data. By matching duplicates from multiple data sources, data mangers can create a golden record - a single version of the truth. This information can then be blended with multi-sourced reference data, for instance adding precise lat/long coordinates to a customer address, or demographic data that enriches and heightens insight. "The result is real business intelligence based on validated data, optimized for Big Data analytics and based on a 360° view of the customer," added Gaddy.

Melissa Data's training session is titled "Using Reference Data Sources and Data Quality Practices with Big Data." It will briefly explore data quality processes such as entity extraction used to identify customer and other structured data points from unstructured data, and Big Data blending with authoritative customer information.

PentahoWorld 2014 takes place October 8-10, 2014 at The Hilton Bonnet Creek in Orlando, Florida. Visit www.MelissaData.com, or call 1-800-MELISSA (635-4772) for more information.

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Melissa Data Teams with V3Gate for Government Market Expansion

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Partnership Supports Federal, State and Local Agencies in Meeting Big Data Missions, Enhances Public Sector IT Deployments with Integrated Data Quality


Rancho Santa Margarita, CALIF - September 17, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with V3Gate, an established IT solutions provider to the federal government. The relationship between Melissa Data and V3Gate expands Melissa Data's public sector market dramatically, while enhancing V3Gate's big data capabilities with integrated data quality tools and solutions. Together the two firms will actively target business growth in federal, state and local government sectors, offering cutting-edge IT solutions that support high-level public agencies in achieving their diverse missions.

V3Gate is a certified service-disabled veteran owned small business (SDVOSB) with a primary focus on implementing emerging technologies; the company supports both commercial and government entities with innovative infrastructure solutions that reduce costs, increase efficiencies and create a flexible, high performance IT environment. V3Gate will complement its portfolio of big data solutions with Melissa Data's comprehensive suite of on-site and cloud-based data quality technologies, including its integrated data quality Web service designed to provide real-time fraud prevention and identity verification.

"Public sector business is essential to Melissa Data's long-term growth strategy, and we value V3Gate as a reliable and experienced Beltway partner," said Gary Van Roekel, COO, Melissa Data. "We're not only accelerating our market presence - together we're enabling powerful data performance for the government user through global data cleansing capabilities and sophisticated identity management tools."

"V3Gate's partnership with Melissa Data allows us to offer a seamless data quality advantage, aligning well with our focus on emerging technologies and big data," said Guy Nielsen, executive vice president, V3Gate. "With the addition of proven data quality and identity management tools, our hardware-software solution set is very well-rounded. Our customers will see significant value from maintaining advanced data quality as a foundation for successful missions."

Melissa Data and V3Gate will capitalize on their combined sales organizations to execute a joint go-to-market plan with a near-term focus on Homeland Security, Department of Defense, Health and Human Services, and the Department of Veterans Affairs.

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