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SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing


Rancho Santa Margarita, CALIF. - August 12, 2014 - Melissa Data, a leading provider of contact data quality and data enrichment solutions, today announced SmartMover, its cloud-based NCOA service, now provides Canadian change-of-address processing, as well as U.S. address updates for individuals, families, and companies that have recently moved. SmartMover compares address data in real time*, updating existing customer information against more than 160 million address changes recorded in the USPS® NCOALink® (National Change of Address) database, representing permanent change-of-address records filed in the U.S. within the last 48 months. SmartMover also matches data against over 10 million change-of-address records filed by Canadian households and businesses within the last 72 months. SmartMover complies with Canada's new licensing regulation requiring NCOA processing to be handled on Canadian soil.

"More than 40 million individuals, families and businesses move annually in the U.S. alone, about 14 percent of the country's population. For mailers and data processors, maintaining current address information in such a dynamic environment presents a significant challenge and warrants a data quality strategy optimized to reduce costs and undeliverable mail," said Chris Rowe, VP of Data Enhancement Services at Melissa Data. "Melissa Data is one of only 13 vendors licensed by Canada Post to provide Canadian NCOA so mailers can stay in contact with customers in both Canada and the U.S."

As a cloud-based service, SmartMover is available 24/7 for fast, safe, and secure processing with the ability to handle more than one million records per hour. The service also standardizes, parses, and validates addresses, whether or not it updates the record with a new address. In addition to the SmartMover cloud solution, end-users can access U.S. and Canadian change-of-address processing by sending files via email to Melissa Data's service bureau or by setting up fully- automated NCOA workflows via FTP.

Mailing lists processed through the NCOALink service meet the USPS Move- Update requirement for a period of 95 days from the date of processing and mailing, necessary for First-Class Mail® and Standard Mail® postal discounts.

Click here to request a free trial of Melissa Data's SmartMover cloud-based change-of-address service, or call 1-800-MELISSA (635-4772) for more information.

*Melissa Data receives weekly NCOALink updates from the USPS.

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Canada Post Restructures Business Model - to Survive

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By Abby Garcia Telleria

It looks like even Canada's postal service isn't immune from what's plagued the USPS®. In a stunning (and eerily similar) move, Canada Post recently announced it would phase out home delivery in its urban centers within the next five years. Like its U.S. counterpart, Canada Post has also faced mounting losses and declining mail volume, mostly due to the rising use of digital communication and soaring pension costs.

Under its new plan, Canada Post will replace door-to-door delivery with community mail boxes. Residents will instead, go to a group mail box to collect mail and parcels. About one third of Canadian households still receive mail at their door. The other two thirds already get their mail through community mailboxes or at curbside rural mailboxes.

Eliminating home delivery is just part of the post's "Five-Point Action Plan" to return its system to financial sustainability by 2019. The Canada Post cited a recent Conference Board of Canada study as a reason to act now, rather than later. The study projected close to $1 billion in losses by 2020 - a significant financial punch in the gut, unless the post makes serious fundamental changes to its operations.

"If left unchecked, continued losses would soon jeopardize its financial self-sufficiency and become a significant burden on taxpayers and customers," according to a statement from Canada Post.

The move definitely makes sense. According to the Associated Press, gradually weeding out door delivery service would save Canada Post roughly $542 million ($576 million in Canadian dollars) a year.

Here's the lowdown on other points to Canada Post's plan:

  • Change its pricing structure to reflect higher postal rates
  • Expand postal franchises to strengthen its retail network
  • Cut 6,000 to 8,000 jobs to streamline its operations and create a leaner workforce

The Parallels Stop There

While Canada Post's push for financial recovery is similar to the plight of the U.S. Postal Service - there are some underlying differences. For one, Canada Post doesn't have to ask the Canadian government for approval to make changes on how it runs its operations. According to Canada Post, the organization has a mandate from the federal government to fund its operations with revenues from the sale of its products and services, rather than taxpayer money.

So unlike the USPS, Canada Post isn't mired in congressional red tape. Earlier this year, USPS proposed cost-cutting initiatives that included discontinuing Saturday and door-to-door delivery, and most recently, to raise its postage rates. While Congress approved increasing postal rates, all other measures are still pending a final decision in Congress.

What could this mean for Canada Post? That it will have the ability to move ahead with its plans to right its ship - before it sinks.

--- Abby Garcia Telleria is a senior copywriter at Melissa Data. She can be reached at abby(AT)melissadata(DOT)com.


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