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5 Ecommerce Issues You Forgot--And How to Fix Them

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Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.

1. The Fat Finger Syndrome

Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The fat finger syndrome accounts for many name misspellings, incorrect addresses, email bouncebacks, and invalid order submissions. To take the burden off the customer, try implementing a real-time autocomplete solution. By automatically showing verified addresses and emails as the customer types, you'll help alleviate fat finger syndrome and cut down on form abandonment.

 

2. International Postal Standards Vary

Did you know that in Japan, the last name goes first on shipping labels? And in Canada, the postal codes consist of letters and numbers arranged in a specific way? Those are just two examples of how address standardization can differ from country to country. So, if you're planning to go international, be mindful of varying postal requirements and make sure you have an address verification solution that can verify, standardize, format and transliterate. Solutions like Melissa's Global Address Verification do all of this and more--like adding precise lat/long coordinates to addresses for 40+ countries.

 

3. Upfront Shipping Matters

Amazon has shown the way towards better conversions, more sales, and cost-effective shipping with upfront shipping costs and delivery dates shown at every step of the order process. Now, you can, too! With Decimal, a comprehensive shipping rates manager and delivery dates predictor, you can provide your customers with calculations for shipping while they shop, without interrupting their purchase. That means more customers hitting Submit Order without delay.

 

4. Clean Data Affects Everything

Are you sure you're only storing accurate customer data? The data you collect directly on your site, via call-in orders, through internal systems, and mobile all need to match to show accurate customer records in order to better know your customers, increase upsell opportunities, and provide good customer service. By cleaning data before it enters your database and maintaining it after, you can ensure that every customer's name, address, phone, and email are accurate and verified.

 

5. Fraud Costs More than Lost Sales

Let's look at some stats--every year, businesses lose $3.5 trillion in revenue to financial crimes, and 15.4 million consumers were victims of identity theft in 2016 alone. Don't let fraud and chargeback costs steal your bottom line. Instead, use an ID verification solution like Personator®, which combs through 2.1 billion records to match name-to-address and verify that every customer is exactly who they say they are.

 

Melissa's Improvements in Dynamics CRM

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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Melissa Data Enables Active Data Quality in Microsoft Dynamics CRM

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Full Spectrum Data Quality Tools and Services Enable Better View
of the Customer for Stakeholders at Every Point in the Data Stream


Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for Microsoft Dynamics CRM. Rather than relying on rules-based validation, Melissa Data's tools tap into multi-sourced, constantly updated reference datasets to cleanse, standardize, and enrich data in real-time, assuring Microsoft Dynamics CRM users the most accurate and actionable customer information.

"Customers are not static. And data quality shouldn't be either," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "Our tools provide active data quality at the point of entry to ensure only verified data enters the system." 

Users can take advantage of a full spectrum of data quality add-ons for Dynamics CRM including global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment.

"With our new BusinessCoder add-on, users can enhance CRM data with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more," said Walker.  "This helps sales and marketing improve quality of leads, boost response, and close more business."   

Melissa Data works closely with the range of Microsoft technologies, including SQL Server Integration Services, .NET, and Excel, providing flexible data quality tools to support varied enterprise requirements. 

Click here to see the full complement of active data quality tools and services available for integration into Microsoft Dynamics CRM. For a demonstration, visit Melissa Data at Microsoft Ignite in Atlanta, Booth #470, September 26-30; or call 1-800-MELISSA.

Improving Customer Retention

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CRM's are a commonly used tool to gather information on customer's and improve customer relationships with the objective of customer retention. CRM's contain information on customer's name, address, email, phone and more that helps sales representatives have a deeper understanding and context around every individual customer. They create a centralized location where you can store all of your necessary contact data without it accidentally being discarded.

Mircrosoft Dynamics CRM is an application that offers a simple solution that supports multiple common business applications, such as Outlook. It has an intuitive interface that allows users to create an account, contact and other entities allowing ease of information storage. However, it does not allow developers to import customized plug-ins and solutions.

Melissa Data offers Personator, a web service that allows users the ability to input basic information, such as addresses, and output a plethora of other fields. CRM systems are known to contain information on both individuals and businesses. Melissa Data offers Business Coder, which is a service that will return information regarding businesses. Business Coder works in tandem with Microsoft Dynamics CRM facilitating customer retention with businesses.

Individual contact information as well as business information can easily be stored in one location providing sales representatives with the necessary data to cater to each customer's needs. When a company is able to provide customer's service based on their individual needs and scenarios, retention will inevitably sky rocket.

Learn more about how Personator and Business Coder can help you improve customer retention.



By Natalia Crawford

How Shipping Predictions Increase Ecommerce Sales

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How often do your customers abandon their shopping carts? Probably than you'd like. As an online merchant, you have entered a playing field where the star athletes include monoliths like Amazon, who offer fast & free shipping to their customers. Do you feel like you can't compete?

Something Amazon knows, that you might not, is that having the ability to disclose shipping costs at the beginning of the shopping experience significantly decreases cart abandonment while increasing purchases.

When do your customers see shipping details during their checkout? Implement shipping algorithms that determine the cost of shipping and delivery date for your customers in real-time. 

This feature can be revolutionary to ecommerce. Not only is there an instant prediction of delivery dates and times but it also provides the actual shipping cost to both the buyer and the seller. 

Calculations can be live-streamed onto both product and checkout pages driving customers to make purchase decisions. On the backend, customer locations and addresses are verified assuring error-free delivery and costs in real-time.

Make your shipping fees more accurate and provide customers options for delivery. While the most common carriers are USPS, FedEx, UPS and DHL, faster alternatives can be also be provided through built-in integration with Uber or Postmates. 

Then customers see a variety of options like on-demand or two hour same-day deliver. As the merchant, you set the preferred shippers for each option and have the ability to offer new high-service/high-cost options while offsetting the expense of free shipping.

Provide the ideal customer shopping experience. To learn more about how, visit our website and discover Decimal Shipping



By Natalia Crawford

Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields


Rancho Santa Margarita, CALIF. - April 15, 2015 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data quality plugin that integrates data cleansing, validation, and enrichment directly into Salesforce.com's CRM software. Available on the Salesforce AppExchange, Listware for Salesforce now allows users to quickly and easily verify, check, and update customer addresses in more than 240 countries and territories at two points: point-of-entry; and upon scheduling bulk cleanup within an organization's database.

At point of entry, Listware for Salesforce provides real-time address autocompletion and verification, helping save up to 50% on keystrokes while only permitting valid data to enter the system. The user simply begins typing a customer or prospect's address into any Salesforce contact field; chooses the correct address from a list of suggestions, and the completed query returns a verified U.S. or international address, standardized into the official postal format for each geographic locale. In batch, an administrator can run address verification jobs based on unique criteria such as sales representative, city, state, or inquiry date. Bulk cleansing also provides many data appends to enrich Salesforce CRM data including: latitude/longitude coordinates and other postal elements; move- updates for U.S. and Canadian addresses; adding missing phone numbers, email addresses, demographics, and extensive property data. Bulk verification enables the verification and enrichment of US and global records within all standard and custom object fields, including contacts, leads, and accounts.

"Listware for Salesforce is a smart, elegant solution that seamlessly addresses all of the common, yet time-consuming issues facing developers or enterprise administrators as they work to integrate efficient data quality operations into their applications," said Bud Walker, director of data quality solutions, Melissa Data. "Along with the ability to customize auto-completion of address data in any mapped field, Listware's batch processing offers significant enterprise value. Endusers are in turn armed with a powerful data quality tool, providing unprecedented access to clean, up-to-date data that supports a worldwide customer base."

Listware for Salesforce is available for a one-time $19.99 license fee (per company) that includes 10,000 credits that can be used for any of the various data quality processes available. Click here to purchase and download Listware for Salesforce. For more information call 1-800-MELISSA (635-4772).

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Melissa Data Launches Listware for Salesforce

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Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with
Property and Mortgage Data


Rancho Santa Margarita, CALIF. - June 10, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment directly into Salesforce.com's CRM software. Now available on the Salesforce AppExchange, Listware for Salesforce drives a more intelligent approach to customer data, arming users with unprecedented access to real-time data quality; features include cross-matching contact records, address verification and appending of missing name, address, email and phone information, and updating of addresses for customers that have moved. Listware also validates and cleanses international addresses - standardizing them into the official postal format for each geographic locale, and adding missing components such as postal codes or region. Salesforce users can also enhance their CRM data with detailed, up-to-date property and mortgage information on more than 140 million U.S. properties, improving their customer intelligence for better service and a competitive edge.

"Listware enables high performance CRM, improving opportunities to connect with clients and prospects based on better data. Clean, complete, and enhanced data not only offers greater customer insight but also assures the most fruitful application of sales resources," said Bud Walker, director of data quality solutions at Melissa Data. "Property and mortgage data enrichments help sales teams know their customer more personally - allowing them to act immediately and respond with more competitive services."

Listware for Salesforce verifies names-to-U.S. addresses and further cross-matches the elements of each contact record including address, name, phone, and email; this significantly improves validity and performance of CRM data by verifying identity and ensuring addresses are deliverable. Options for property and mortgage data enhancements cover the spectrum of parcel, lot/land, and subdivision information, including a wealth of data generated from trust deed records.

Listware for Salesforce is available for a $95 license fee which includes 50,000 credits applied to each of its various integrated data quality processes. Click here to purchase and download Listware for Salesforce; for more information call 1-800-MELISSA (635-4772).

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Express Entry® Web Service Enables Fast, Accurate Data with Reduced Keystrokes; Now Verifies Address Information for More Than 240 Countries/Territories



Rancho Santa Margarita, CALIF - May 14, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced global address verification in Express Entry, the company's address auto-completion tool designed to eliminate bad data at its source. Validating addresses as they are entered, Express Entry now integrates Melissa Data's Global Address Verification capabilities to enable accurate international customer data throughout the enterprise, ideal for CRM, call center, and ecommerce applications.

In addition to U.S. address data, Express Entry validates and cleanses international addresses in real time for more than 240 countries and territories around the world - correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Data fields are populated automatically using Express Entry's timesaving type-ahead feature; data entry is not only correct, but also up to 50 percent faster with reduced keystrokes, improving the customer's online experience and increasing website conversions.

"Accurate, current, and consistent contact data is essential for global business, no matter the geographic region. Yet postal standards and address formats vary extensively from country to country, and may be stored in different languages or character sets - creating a potential cascade of bad data as unverified information enters the system," said Bud Walker, director data quality solutions, Melissa Data. "Express Entry offers an intuitive global solution, equipping CRM and ERP users with a single data quality tool for multiple countries. Businesses and customers both benefit from improved, real-time data quality; order entry is easier and faster, fraud and delivery errors are reduced, and duplicate customer records can be located easily."

With global capabilities, Express Entry now supports customer address data in any UTF8 language; its transliteration feature works with many character sets and enables output displayed in native or Latin characters. Users begin typing an address into a search bar and Express Entry completes the query with a verified address, including city, state, and ZIP Code™ for U.S. addresses, or locality, administrative area, and postal code for international addresses.

Available as a Web service, Express Entry does not require extensive IT resources and can be easily integrated into customized applications and platforms. In addition to the Web service, webmasters and site developers can download a JavaScript code snippet for use with ecommerce forms and online guest books.

Melissa Data will be demonstrating Express Entry's capabilities, including global address verification, during a webinar slated for Wednesday, May 21, 2014 from 2:00-2:30 pm Eastern; click here to register. To download a free trial of Melissa Data's Express Entry, click here or call 1-800-MELISSA (635-4772).

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