Recently in Data Enrichment Category

How to Know Customers Are Who They Say They Are

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In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?

Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your own eyes, there are a plethora of ways that help you better know your customer, manage risk, and even prevent fraudulent transactions.

Age & National ID Verification

The first step to customer authentication is to match a customer's national ID (for example, their social security or driver's license numbers) and date of birth. Better authenticate a customer's ID documents and simplify compliance with any age restrictions or purchase laws, while improving customer service at the same time. Instantly verify that the customer purchasing your age-restricted goods is old enough to legally make that purchase.

Name-Address Matching

The second step is to match name to address to confirm the person buying your product or service isn't giving you false information. Personator leverages a comprehensive dataset containing billions of records to confirm and match current names and addresses with the highest degree of accuracy. Our powerful, real-time tools and services help you achieve entity resolution and compliance, as well as better know your customer and reduce, or even eliminate, the need for manual review.

Address Correction & Formatting

Next, you'll want to add in what's missing from customer data entry, legacy systems, sales input, and anywhere else your records come from. Add missing street suffixes, state/province/administrative area info, and standardize addresses to specific country formats using Advanced Address Correction (AAC) to verify that addresses are accurate and deliverable to real locations.

Contact Data Validation

Validation concerns more than just a name or address - it needs to look at all aspects of people data, from names and addresses to phone numbers, email addresses, geocodes, IP locations, demographics, and more. Determine that the given postal address for every customer is deliverable, the email address exists, the name associated with a mobile device and whether the phone number is active and callable, and the given name is in a valid format. You can even trace customers with geocodes and IP locators to manage risk and ensure compliance.

Melissa's Personator® World Edition can help meet all of these needs. Personator is a customizable web service that fits all your ID verification process and risk management requirements. It can help optimize onboarding and fraud detection in Ecommerce, AML Compliance, Customer Due Diligence, Card Not Present, Know Your Customer (KYC), and FinTech/RegTech arenas.

Try Personator free for 30 days to see how it can transform your business's safety and compliance.

The last major update to the Business Coder Web Service includes the addition of employee contacts for the entered business, allowing for the retrieval of employee names and their respective titles. The next major update to Business Coder will feature an upgrade to the employee contact list returned. Aside from the name and title, contacts will now also give back both their email address and phone number if available. 


This is what the contacts array used to return, versus what it returns with the latest update:


businesscoder-input.png
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Make sure to take advantage of these new fields in the next Business Coder update in order to enrich and improve your business contact information. Leveraging additional contact information will certainly allow for new opportunities with business prospects and allow for better marketing segmentation.

 

Try our Business Coder API now.

Melissa's Improvements in Dynamics CRM

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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Meet Melissa: Global Intelligence

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Melissa Data is officially now Melissa.

 

As we welcome our 32nd year in business, we are excited to announce an important change at Melissa Data. We've decided to drop the "Data" from our brand identity. We are simply Melissa now. This is part of a new branding effort to reflect Melissa's growth, and more importantly, the changes in the data quality space. While authoritative data sources power our products and services, we want to continue developing new solutions that deliver data-driven results for better business intelligence.

 

This forward thinking change is reflected in our new logo with the design emphasis on the "i" for intelligence. You will see this focus on intelligence in our new ID verification services, our industry-specific solutions to help with Know Your Customer initiatives, risk management and compliance, and in our robust customer data management and data integrations platforms.

And, you'll see it in our new website at www.melissa.com. 


Our goal with this new website is to provide our visitors an easier way to learn about Melissa's services and solutions. Immediately, you will notice streamlined menus, simple navigation, and quick access to the information you need.

 

We look forward to working together with all of our existing customers on more opportunities and better solutions for global intelligence. Please feel free to reach out and let us know how we can better assist you.

How to Do It All with Melissa

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With Melissa, you can do it all - see for yourself with the brand new Solutions Catalog. This catalog showcases products to transform your people data (names, addresses, emails, phone numbers) into accurate, actionable insight. Our products are in the Cloud or available via easy plugins and APIs. We provide solutions to power Know Your Customer initiatives, improve mail deliverability and response, drive sales, clean and match data, and boost ROI.

 

Specific solutions include:

·         Cleaning, matching & enriching data
·         Creating a 360 degree profile of every customer
·         Finding more customers like your best ones with lookalike profiling
·         Integrating data from any source, at any time

Other highlights include: global address autocompletion; mobile phone verification; real-time email address ping; a new customer management platform; as well as info on a wealth of data append and mailing list services.

 

Download the catalog now:

http://www.melissa.com/catalogs/solutions/index.html

 

Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there's no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses, and adds missing name, address, phone, and email information. Listware Online also enriches your data with additional information, including lat/long coordinates, property data, census data, and demographic data. Every month Listware Online users get 1,000 free credits, making it an affordable way to clean and enrich your data. 


For more info, please visit our website



Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations


Rancho Santa Margarita, CALIF - November 12, 2014 - Melissa Data, a leading provider of contact data quality and data integration solutions, today formally announced its partnership with Semarchy, a developer of innovative Evolutionary Master Data Management (MDM) software and solutions. Together the two firms are facilitating sophisticated data quality as a key performance enabler of effective MDM operations. Through this partnership, Semarchy offers its users a fast and easy way to perform worldwide address enrichment, standardization, geocoding and verification using Melissa Data's proven data quality tools and services. In turn, Melissa Data enables its users to upgrade data quality projects, moving beyond tactical processes to engage in a more comprehensive strategy combining data quality, data governance and master data management. Data integrators can learn more in a joint webinar presented by the two firms; click here to access the presentation on demand on Melissa Data's website.

"Clean, enhanced contact data is essential to enterprise MDM - maximizing the value of applications, empowering sales and marketing, and assuring trusted information as the basis for analysis and reporting," said Bud Walker, Director of Data Quality Solutions, Melissa Data. "By integrating data quality operations within the Semarchy Convergence ™ platform, we're supporting users in easily unlocking this kind of high level business value, increasing the quality of supplier, location and customer data within a single de-duplicated 360° view."

Semarchy Convergence™ for MDM is an integrated platform, available in the cloud or on-premise, enabling ground-up design and implementation of master data management initiatives; using a single tool, developers and data managers can create data models, manage quality, set up match/merge and transformation rules, and build data management applications and workflows. Semarchy Convergence™ now supports Melissa Data Enrichers, validated plug-ins that uniquely enable Semarchy users to verify, clean, correct, standardize, and enrich global customer records including full contact validation for global addresses, phones and emails.

Melissa Data Enrichers enhance the capture of new master records at the point of entry; deployed on-site or via the cloud, these tools eliminate the need for users to build integration between internal MDM systems and data quality processes. Customer records can be enhanced with missing contact data and master data can be appended to include attributes such as geographic coordinates. Users of the Semarchy Convergence™ platform can model any domain, managing data via collaboration workflows, generated user interfaces, or through simple batch processing to clean, standardize and enrich legacy data.

"Our perspective on master data management as an evolving business function recognizes the essential correlation between reliable data and authoritative analytics. By capitalizing on Melissa Data's proven technologies, Semarchy users can more effectively manage increasingly intelligent applications of global data - consolidating unstructured sources and enriching master data across all their business domains," said Matthew Dahlman, Technical Director Americas, Semarchy.

Click here for Semarchy Convergence for MDM as a 30-day trial version, and here to begin your free trials of Melissa Data Enrichers for the Semarchy platform. For more information, contact info@semarchy.com, sales@melissadata.com, or call 1-800-MELISSA (635-4772).

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Powerful Features Support Developers with Enriched, De-Duplicated Customer Records; Combats Exponential Increase in Costly Data Decay, Highlighted in Company Magazine


Rancho Santa Margarita, CALIF. - October 29, 2014 - Melissa Data, a leading provider of global contact data quality and data enrichment solutions, today announced significant enhancements to its flagship Data Quality Components for SQL Server Integration Services (SSIS), including the addition of three new services: global email, global phone verification, and U.S. property data enrichment. Data Quality Components for SSIS is a suite of custom data cleansing transformation components for Microsoft SSIS, used to standardize, verify, correct, consolidate and update contact data. With these new features, developers and DBAs are positioned to verify, enrich and retain all the best pieces of global customer data, using a single comprehensive and proven data quality tool.

New to the suite of tools is global email verification, which includes real-time email mailbox verification to eliminate up to 95 percent of invalid emails, so emails get delivered and don't bounce. Global phone numbers from over 230 countries can be verified and appended with geographic information, such as latitude and longitude coordinates, administrative area and predominant language spoken in that region. In addition, global phone features include the ability to return the digits necessary to dial out of your country and into the country of the phone number that was input. For users seeking to enrich U.S. address data, the property feature will provide up-to-date property and mortgage information on more than 140 million properties to improve overall customer intelligence.

"Contact data is always in flux, in fact, half of the customer records held in the average database are invalid or out-of-date in just 45 months - what we call the half-life of data," said Bud Walker, director of data quality solutions, Melissa Data. "Particularly as data becomes more global and increasingly includes email as a critical path of contact, database design must incorporate flexible, scalable tools that rely on a comprehensive approach to managing constant changes in customer data."

Melissa Data's research into the half-life of data, including the operation and long-term costs associated with undeliverable shipments, low customer retention and unsuccessful CRM initiatives, along with other SQL-based data quality challenges are featured in the current issue of Melissa Data Magazine, the company's quarterly resource for DBAs and data quality developers.

Melissa Data Magazine will be available at PASS Summit 2014, Booth #407, starting November 4 in Seattle, Washington. Click here to download the SQL Server edition of Melissa Data Magazine, or call 1-800-MELISSA (635-4772) for more information.

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PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence


Rancho Santa Margarita, CALIF - October 1, 2014 - Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics. The firm will provide details in a PentahoWorld training presentation slated for October 10 at 8:00 a.m. as part of the conference's Big Data Today breakout session. Melissa Data's training session will examine the essential correlation between reliable data and authoritative analytics, including the Big Data imperative of standardizing and validating distinct customer records from aggregated, unstructured data.

Analytics is the leading use case for Big Data - it capitalizes on the ability to process huge datasets quickly and economically, yet Big Data simultaneously introduces data quality challenges. If garbage in the form of bad data is fed through an enterprise's Big Data machine, the resulting analytics and insight are flawed, outcomes are compromised and business value negated. Up to 60 percent of IT leaders report a lack of accountability for data quality, with more than 50 percent doubting the overall validity of the data itself.

"Enterprise operations rely on understanding data relationships uncovered by Big Data. Data quality processes must be applied to ensure reliability of the distinct customer records that drive these analytics - fueling improved business intelligence or fraud prevention, understanding customer sentiment or even seeking out medical cures," said Charles Gaddy, director of global sales and alliances, Melissa Data.

Because the unstructured data used for Big Data analytics comes from a variety of sources, its supporting data quality processes are more imperative than those required to handle small relational data. By matching duplicates from multiple data sources, data mangers can create a golden record - a single version of the truth. This information can then be blended with multi-sourced reference data, for instance adding precise lat/long coordinates to a customer address, or demographic data that enriches and heightens insight. "The result is real business intelligence based on validated data, optimized for Big Data analytics and based on a 360° view of the customer," added Gaddy.

Melissa Data's training session is titled "Using Reference Data Sources and Data Quality Practices with Big Data." It will briefly explore data quality processes such as entity extraction used to identify customer and other structured data points from unstructured data, and Big Data blending with authoritative customer information.

PentahoWorld 2014 takes place October 8-10, 2014 at The Hilton Bonnet Creek in Orlando, Florida. Visit www.MelissaData.com, or call 1-800-MELISSA (635-4772) for more information.

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Uniquely Includes Comprehensive Facts on All Types of Property for Any User; Simplifies and Accelerates Property Research Required to Fast-Track Real Estate Deals



Rancho Santa Margarita, CALIF. - July 23, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced Property Data Book, an iPhone app offering convenient access to detailed, up-to-date property and mortgage data on more than 110 million U.S. properties nationwide. Owned and developed by Mobile Data Books, LLC, Property Data Book incorporates Melissa Data's extensive data enrichment capabilities in its cost-effective mobile platform; its scope of information is uniquely broad, spanning land, residential and commercial properties whether or not they are listed for sale. Users can access data quickly and easily without a subscription or account registration, creating significant value for homebuyers, real estate investors and sales professionals, insurers, lenders and a broad range of service and product providers.

As a mobile-only solution, Property Data Book functions in contrast to existing real estate information sites, which provide limited information in order to drive homebuyer traffic and build a lead-based business model. "Powered by Melissa Data's Property database, Property Data Book delivers thorough information to all users, including property value, type, age, size, building characteristics, last sale and mortgage deed, tax info and more," said Gary Van Roekel, COO, Melissa Data. "Ownership information includes number of owners, absentee or out of area owners, and corporate entities. Users can also access contact information associated with a particular address or phone number."

"Most mobile real estate apps are merely an extension of a corporate website. Information is limited to properties listed for sale, and only partial information is delivered to users in exchange for account signup. Deeper data requires the user to contact an agent, creating an environment more focused on developing leads and commission fees than serving up excellent data," said Constantine Vassil, founder of Mobile Data Books, LLC. "Property Data Book is dramatically different, and is all about the data. Users have an intelligent tool that considers the typical needs of homebuyers and real estate professionals, often on the go and in need of affordable, comprehensive property information in a timely fashion."

Mobile app users often indicate their biggest challenge is entering addresses on a small keyboard. Property Data Book incorporates this feedback, and includes a powerful reverse address and telephone lookup. Its custom algorithm populates data automatically after a few keystrokes, loading only correct options based on zip, city or area code provided. The app itself remains small in size, yet address entry is fast, correct and does not require connectivity to load the address or phone.

The app comes with limited free credits toward property research, and users simply purchase credits for what they use. Property Data Book can be downloaded from the App Store for free at getPDB.mobi.

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