Recently in Data Management Category

When MDM consolidation is too successful

| No Comments | No TrackBacks

GDPR compliance should mean revisiting--and cleansing--your data files

Want to know the main reason you're liable to run afoul of the new European Union General Data Protection Regulation? Because your Master Data Management view of data across applications and analytics may have been just a little too successful.

 

Companies that have been extra diligent in that good old "360-degree view of the customer" have a master file chock-full of customer information, all of which is consolidated, but much of which is out of date and duplicated across systems.

 

And that means your MDM processes are probably filled with rule-busting red flags, courtesy of the new GDPR regulations.

 

Let's unpack this a bit, examine the key regulatory changes, and see where you're probably at risk.

 

The EU's GDPR, which becomes effective May 25, addresses consumer concerns about safeguarding digital information, regardless of where in the world it's stored, and erasing it when requested. If you've ever done business with people in any EU country, their information is in your CRM system, marketing automation, or master customer information file.

 

SO MANY DATA FIELDS, SO LITTLE TIME

 

What data are we talking about here? Just about anything, which pretty much summarizes your potential problem.

 

Newly protected data not only includes name, address, email, and phone, but also photos, bank details, social networking posts, and individual computer IP addresses. CRM and marketing automation systems normally include birthdays, payment methods, URL visits, and shopping habits, regardless of whether the information is about a person's private, professional, or public life, and those are GDPR-protected as well.

 

Running afoul of the GDPR is no small matter. It can result in fines of up to 20 million euros--roughly $24.5 million--or alternately 4 percent of a company's entire annual global revenue.

 

On the upside, the Euro folks are more serious than ever about their citizens' data and privacy.

 

On the downside, trying to identify your organization's relevant exposure can become an intolerable burden.

 

While the complete GDPR is extensive, a key element is Article 17, detailing consumers' "Right to Erasure." GDPR requires you to erase any EU citizen information upon request "without undue delay," and with only a handful of exceptions.

 

Surveys indicate that this Right to Erasure is the most challenging requirement for businesses. And this is where your Master Data Management projects are most vulnerable.

 

The problem is that data management processes that supposedly have merged siloed files across applications are geared toward inclusion, not efficiency.

 

It's likely you've got tons of duplications--numerous iterations of the same person, each containing slightly different fields, conflicting data, and even errors from one entry to another. Small wonder: Data entries are made individually over years and via different processes.

 

Even if entries are flagged, typical MDM false negative results mean truly duplicated records will remain behind, and uncorrected. After all, nobody wants to run the risk of erasing a unique and valid contact.

 

NIGHTMARE ON MDM STREET

 

Consider: You receive a request to have an individual's data erased, you think you've  complied, but in reality have overlooked iterations across applications that are of the exact same contact.

 

The result: A regulatory nightmare and a potential financial disaster.

 

What's a chief data officer to do?

 

First, start with an internal audit conducted by Melissa, one that goes far beyond any Privacy Impact Assessment process you may already have in place. A thorough top-down approach will uncover problems and trends, determine your true risk, and provide recommendations for redress.

 

But you'll want to go further.

 

Melissa technology tackles databases to standardize, correct, complete, and verify customer records. If there are any remaining identify questions about who's who in your database, and if any duplications continue to exist, Melissa employs matching engines to resolve them.

 

You've done your best to assure that 360-degree view of the customer through optimal MDM processes, and congratulations to you. Now, take the next step to protect your company from regulatory snafus.

 

To ensure you're compliant with the new GDPR regulations, call Melissa.

personator-world-main-graphic.png

By Kevin Ubay-Ubay, Sales Engineer


Personator World is Melissa's new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience in name, phone, address & email validation to provide comprehensive contact checking and combines high quality identity level verification.

Some examples of where our new web service can be applied:

·         Age verification

·         Name-address verification

·         Anti-fraud applications

·         Online shopping cart & eCommerce platforms

·         FinTech/Banking

Trusted Reference Data

Personator World uses a number of trusted reference data to verify the identity of an individual. These types of data sources include:

·         Citizen/national databases

·         Credit agency/bureau

·         Utility and telecom sources

·         Driver's licenses

·         Electoral rolls

Personator World can then determine if the identity has been found and matched against those datasources. An example JSON response from the web service may contain something like this:

{

    "DatasourceName": "CREDIT-2",

    "Results": "KV03,KV04",

    "Messages": [

        {

            "ResultCode": "KV03",

            "Description": "First/given/forename matched"

        },

        {

            "ResultCode": "KV04",

            "Description": "Last/surname matched"

        }

    ]

},

{

    "DatasourceName": "CONSUMER-1",

    "Results": "KV01,KV14,KV13,KV12,KV10",

    "Messages": [

        {

            "ResultCode": "KV01",

            "Description": "Address matched"

        },

        {

            "ResultCode": "KV14",

            "Description": "Premise/house number matched"

        },

        {

            "ResultCode": "KV13",

            "Description": "Thoroughfare matched"

        },

        {

            "ResultCode": "KV12",

            "Description": "Locality matched"

        },

        {

            "ResultCode": "KV10",

            "Description": "Postal code matched"

        }

    ]

}


As you can see here, datasources where a match has been found are listed as well as what components of the input had been matched.

Using Personator World

To give a walkthrough of this service, when you send your contact data that you want checked and verified, Personator World starts off by standardizing and validating your data. At this stage, the service will parse and standardize your data as well as check for the following:

·         Name is in a valid format

·         Address is deliverable

·         Email address exists

·         Phone number is callable

Input

Output

Full name: John doe

Phone: 8458692102

Email: john.doe@yaoo.com

Address Line 1: 1 unicorn

City: norwich

Administrative Area:

Postal Code: NR33AB

Country: GB

Full name: John Doe

Phone: +44 8458692102

Email: john.doe@yahoo.com

Address line 1: 1 Unicorn Rd

City: Norwich

Administrative Area: Norfolk

Postal Code: NR3 3AB

Country: GB

 

In the diagram above, you can see the service standardizing (changing casings, abbreviations, etc.) and making corrections to our input data - add in missing street suffixes, add in phone country dialing code, add in missing state/province/administrative area info, correcting typographical email domain errors (yaoo.com -> yahoo.com), etc.

Next, Personator World takes your data and compares it against trusted reference data in order to verify that individual's information.

In this verification stage, the web service takes the standardized name, phone, email and address from the previous checking stage and performs ID verification. Additional input such as the individuals national ID provisioned by the country's government and date of birth can be verified as well, depending on the country.

 

Input

Output

Full name: John Doe

National ID: HJDO840230HVZRRL05

Date of birth: 2/30/1984

Phone: +56-222-226-8000

Email: john.doe@yahoo.com

Address Line 1: Paseo De Los Conquistadores 2000

City: Guadalupe

Administrative Area: NL

Postal Code: 67170

Country: MX

Results:

 

·         KV01 - Address matched

·         KV02 - National ID matched

·         KV03 - First name matched

·         KV04 - Last name matched

·         KV05 - Phone number matched

·         KV06 - Email matched

·         KV07 - Date of birth matched

 

 

 

The diagram above shows how the service will return back result codes indicating which pieces of information got matched. By observing what kinds of result codes are returned, you can determine how reliable your data is.

Availability

Personator World is currently available as a web service hosted on our servers - meaning you won't have to worry about updates and maintenance. Information about the countries supported and the level of coverage can be found by visiting our online wiki at wiki.melissadata.com. Sample code and documentation is also provided to help you get jump started on building applications and services incorporating our ID verification technology.

 

Previously, Melissa has offered our Global Address web service in Contact Zone and Pentaho as a tool used to validate addresses in 240+ countries and territories. Because this product was only available as a web service in Contact Zone and Pentaho, there were certain limitations that had come with this method of consuming this service. These issues are now solved through the use of our on premise object.

Now, companies that could not have any data leave their premises can utilize our Global Address on premise object to validate their international addresses, as no data will be sent to our servers. In addition, if throughput is a large issue with our Global Address web service, then the on premise object can vastly improve record throughput, as the limitations would now be determined by the performance of the machine that the tool is being used on. Companies that also utilize our tool for a vast number of records or tend to run address records through our service repeatedly can now utilize our tool without being mindful of the record volume, as usage for our on premise object is not based upon record volume.

contactzonethumbnail.png

Processing through the web service is still available in this new release. Licenses will be determined by an on country basis. In other words, clients can purchase the countries that they think will be used most often and defer to our web service for the remaining countries.

If you are interested in more information regarding our new release in Contact Zone and Pentaho or would like a free trial, please visit our website here: http://www.melissa.com/data-integration/contact-zone.html

Introducing Business Coder for United Kingdom

| No Comments | No TrackBacks

data-enhancements-businesscoder-uk.png

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification.

Our Business Coder UK webservice can help provide address cleansing and verification, along with business verification and appending of firmographic data. Our SIC Codes and Descriptions can help identify industries that the targeted businesses belong to, along with incorporation dates to help verify the correct businesses.

Similar to Business Coder US, our familiar result codes can help determine any issues with address or business validation. Ensure that the data returned along with our results help verify correct businesses in your data.

Powered by our Global Address engine, our address validation system thoroughly covers streets across the United Kingdom. With quality data ensured by experts and reliable sources such as the Royal Mail, be sure that you standardize and correct any addresses for your list of businesses to ensure that your deliveries do not go to waste.

And don't forget, this is only an announcement for our initial release. We're constantly striving to improve our webservice, as we plan to add additional fields and features to Business Coder UK. Check out our wiki and be on the lookout for new updates for the webservice!

Please note that for our release, Business Coder US and Business Coder UK will have separate URLs to make web service requests to. Additionally, Business Coder UK requires a separate subscription from Business Coder US. Please visit our wiki for more information on how to what to expect out of the new Business Coder.

Business Coder UK wiki: http://wiki.melissadata.com/index.php?title=Business_Coder_UK

iStock_000015078373Small.jpg

By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email


Melissa recently introduced several improvements and new features to its Global Email Verification Solution - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:

  • Improved fuzzy matching of domain corrections
  • Updated our TLD database with the newest ICANN info
  • Increased control over the freshness of data returned
  • Better unknown status detection capability

In terms of the service's new features, Global Email now offers two validation modes: Express and Premium.

global-email-real-time-verification[1].png

Express can be used in time-sensitive situations and will give back a response in one or two seconds. Premium will actually perform a real-time validation of the email address and can take up to 12 seconds to receive a response back.

If you want to reduce the time taken in premium mode, we offer an advanced email option which will reduce the freshness of the data return in order to increase speed.

Using the Global Email Verification Solution to Protect & Increase Your Email Reputation Score

What does email reputation mean? A big part of a marketer's campaign is email marketing campaigns. It is important to watch your email reputation with a tool such as senderscore. Once you are blacklisted, your email deliverability will suffer, and as a result, you will have trouble sending out emails in the future as most mail servers subscribe to a spammers list.

global-email-fcc-domain-detection[1].png

Integrators should consult with our data quality experts in order to understand what they need to look out for to avoid a bad campaign, and why certain emails should be flagged/inspected. Even if you avoid spam traps, sending out too many invalid emails will cause the mail server to flag you as a potential spammer. Email marketing campaign servers with a low email reputation score will typically experience aggressive filtering.

On the other hand, maintaining a high reputation score will see less intrusive filtering only applied to individual emails and email campaigns instead of blanket IP addresses. It would be definitely prudent to not allow other users to influence your email reputation.

For example, if you are on a shared server - other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and another user is email blasting without mailbox validation causing the entire IP to be affected.

How do I improve my email reputation score?

If your reputation scores are already dismal for your current existing email campaign server IPs, it might be beneficial to do email campaigns on a new or more reputable IP to see better return on investment. This would start your email reputation on a clean slate. As a disclaimer, we are not sure how feasible this would be for everybody, but your team will need to discuss internally.

However, using our service on existing IP should raise the reputation score for that specific IP. On IPs with pre-existing high volume campaign history, the scores will be slow to change. You can now see why it is extremely prudent to invest in an email validation system early on and why Global Email is a valuable tool to utilize.

For more info, go to: http://www.melissa.com/contact-data-verification/global-email.html


Melissa's Improvements in Dynamics CRM

| No Comments | No TrackBacks

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Get in the Contact Zone

| No Comments | No TrackBacks

If you're looking for that perfect all-in-one solution that combines the power of easy integration and Melissa's full spectrum of data quality solutions, then you need to get in the Zone - The Contact Zone®.

Contact Zone employs all the customer data management tools you'll need to help provide consistent, trusted, accurate data across the enterprise - all in one single platform for effortless integration. 

Plus, it's powered by Pentaho® Data Integration (PDI), which gives Contact Zone a simple, graphical user interface, dynamic templates, administrative features, and so much more. Collect data from any source, cleanse and transform it, and gain immediate insight for meaningful use.


Record Matching Made Easy with MatchUp Web Service

| No Comments | No TrackBacks

MatchUp®, Melissa's solution to identify and eliminate duplicate records, is now available as a web service for batch processes, fulfilling one of most frequent requests from our customers - accurate database matching without maintaining and linking to libraries, or shelling out to the necessary locally-hosted data files.


Now you can integrate MatchUp into any aspect of your network that can communicate with our secure servers using common protocols like XML, JSON, REST or SOAP.

 

Select a predefined matching strategy, map the table input columns necessary to identify matches to the respective request elements, and submit the records for processing. Duplicate rows can be identified by a combination of NAME, ADDRESS, COMPANY, PHONE and/or EMAIL.

 

Our select list of matching strategies removes the complexity of configuring rules, while still applying our fast and versatile fuzzy matching algorithms and extensive datatype-specific knowledge base, ensuring the tough-to-identify duplicates will be flagged by MatchUp. 


The output response returned by the service can be used to update a database or create a unique marketing list by evaluating each record's result codes, group identifier and group count, and using the record's unique identifier to link back the original database record.

 

Since Melissa's servers do the processing, there are no key files - the temporary sorting files - to manage, freeing up valuable hardware resources on your local server.

 

Customers can access the MatchUp Web Service license by obtaining a valid license from our sales team and selecting the endpoint compatible to your development platform and necessary request structures here.

Fintech breakthroughs that identify,validate and augment customer data help financial services organizations head off fraud, operate within the rules


One of the most pressing issues facing the financial services industry today is the prevailing emphasis on security and fraud prevention. Big data and analytics are leveraging the power of the Internet, but also offering big, juicy plums for hackers, credit card fraudsters, money launderers and terrorists.

 

In response, many countries including the U.S. have established Know Your Customer (KYC) requirements, intended to guide financial institutions in heading off fraudulent transactions. A key way for banks to do this is to clearly Identify legitimate banking clients and their business relationships so the bad operators become more obvious and identifiable.

 

But it can be a challenge. Legitimate customers often have multiple banking relationships with a single institution, with identifying information stored in different formats in a multitude of databases. Various family members also may be account owners, but have different names and live at different addresses, possibly even in different countries.

 

Linking all these threads together while at the same time correcting name misspellings, standardizing mailing address formats, and parsing precise geolocation IDs can be the stuff of banking compliance nightmares.

 

Not doing this due diligence, however, can be catastrophic. To be hacked and have millions syphoned out of your customers' accounts is one thing, but to have the government ready and willing to fine you for failing various KYC tests can be just as damaging. Can you say "Loss of reputation and customers?"  

 

A WORLDWIDE PROBLEM


Most notably non-compliant of late have been banks based or doing business in India, but it's a worldwide problem. A New York-based broker-dealer recently was charged with KYC violations and for negligently allowing illegal trading by one of its customers. Perhaps the highest profile case most recently was Morgan Stanley Smith Barney running afoul of a variety of KYC violations. The main charge: Morgan Stanley failed to properly identify an assortment of "red flags" that signaled illegal activity.

 

Thankfully, technological breakthroughs increasingly are offering their own solutions. Just as the digital world has enabled bad players and victimized banks worldwide, technology is fighting back with sophisticated Know Your Customer tools.

 

A big step forward is the ability to accurately verify names and addresses. In a global world without borders, technology that verifies, cleans, completes and standardizes names, addresses, phone numbers and emails, and does so globally, immensely aids the process of knowing one's customers.

 

Technologies also exist that adds in missing contact fields, finds census and area-specific statistical details, and provides precise demographic information. When banks are able to combine census and area-specific details with accurate names and addresses, they'll know pretty closely if a variant player is really a customer or a bad guy.

 

KYC guidelines are very specific about risky areas prone to scams and schemes. A wide variety of countries are identified by the U.S. State Department for being prone to ignoring money laundering, tolerating suspicious transactions, and generally lacking adequate know-your-customer requirements. Ignoring this, in fact, was one of the issues that burned Morgan Stanley, permitting criminal activities to continue unchecked.

 

While IP lookup that identifies exactly where a digital communication has come from has been around for a while, new geocoding breakthroughs are able to convert IP addresses into precise latitude and longitude coordinates around the world. Most European and international identify cards also can be verified, along with mobile phone numbers and driver's license information.

 

One of the essential elements in all this is updating customer data. It's been estimated that accurate contact information deteriorates severely and regularly, and good customers who merely move across town can confuse inadequate screening processes and raise red flags (false positives) when it shouldn't. Today there are a variety of modules banks can use to update customer information quickly and accurately.

 

The bottom line is this: Financial services institutions now have lots of new reasons to love fintech technology that mitigates KYC concerns by identifying legitimate customers, and flagging the ne'er-do-wells before they can be effective.




Meet Melissa: Global Intelligence

| No Comments | No TrackBacks

Melissa Data is officially now Melissa.

 

As we welcome our 32nd year in business, we are excited to announce an important change at Melissa Data. We've decided to drop the "Data" from our brand identity. We are simply Melissa now. This is part of a new branding effort to reflect Melissa's growth, and more importantly, the changes in the data quality space. While authoritative data sources power our products and services, we want to continue developing new solutions that deliver data-driven results for better business intelligence.

 

This forward thinking change is reflected in our new logo with the design emphasis on the "i" for intelligence. You will see this focus on intelligence in our new ID verification services, our industry-specific solutions to help with Know Your Customer initiatives, risk management and compliance, and in our robust customer data management and data integrations platforms.

And, you'll see it in our new website at www.melissa.com. 


Our goal with this new website is to provide our visitors an easier way to learn about Melissa's services and solutions. Immediately, you will notice streamlined menus, simple navigation, and quick access to the information you need.

 

We look forward to working together with all of our existing customers on more opportunities and better solutions for global intelligence. Please feel free to reach out and let us know how we can better assist you.

Categories