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By Edward Dombrowski Data Quality Analyst


Maybe you're already familiar with the way Express Entry and Express Entry Desktop Edition can autocomplete addresses - just select the country and type in the beginning of an address, and the service can fill in the missing information, using address data from over 240 countries.

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But did you know the many benefits to autocompleting addresses? Increased efficiency, a single view of the customer at the point-of-entry, and increased security, to name a few.

With Express Entry Desktop Edition, you can easily enter complete addresses with 50 percent less keystrokes, with the bonus (since it uses the Express Entry service) that the addresses are already verified.

When you receive a complete address from the service, you can also geocode it easily with the click of the 'verify' button. Also, Express Entry Desktop Edition's system of templates gives you the flexibility you need to efficiently fill out any form in Windows or on the Web without having to code a solution.

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Another benefit to using Express Entry is the single view of the customer at the point-of-entry. This way, duplication in your database is controlled from the start. Express Entry's standardized addresses are consistent as they have pre-directionals, ordinals, suffixes, and post-directionals already abbreviated throughout.

Standardized addresses mean that you won't have to deduplicate customer tables by address. There are no addresses in Express Entry data that do not conform to the standard.

There may be one benefit you haven't thought of: fraud prevention. When a user selects a verified and standardized address on your form, or your Customer Service Representative enters an address through Express Entry Desktop's GUI, your confidence that the customer is who they say they are is increased. It becomes easier to separate real addresses from the fake ones.

Express Entry data is built from multiple sources so you can rest assured that address data is correct. If your Customer Service Center takes in addresses, Express Entry Desktop Edition can help your Customer Service Representatives enter them in more quickly.

For more info on Express Entry, go to: http://www.melissa.com/contact-data-verification/global-address-autocompletion.html

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By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email


Melissa recently introduced several improvements and new features to its Global Email Verification Solution - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:

  • Improved fuzzy matching of domain corrections
  • Updated our TLD database with the newest ICANN info
  • Increased control over the freshness of data returned
  • Better unknown status detection capability

In terms of the service's new features, Global Email now offers two validation modes: Express and Premium.

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Express can be used in time-sensitive situations and will give back a response in one or two seconds. Premium will actually perform a real-time validation of the email address and can take up to 12 seconds to receive a response back.

If you want to reduce the time taken in premium mode, we offer an advanced email option which will reduce the freshness of the data return in order to increase speed.

Using the Global Email Verification Solution to Protect & Increase Your Email Reputation Score

What does email reputation mean? A big part of a marketer's campaign is email marketing campaigns. It is important to watch your email reputation with a tool such as senderscore. Once you are blacklisted, your email deliverability will suffer, and as a result, you will have trouble sending out emails in the future as most mail servers subscribe to a spammers list.

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Integrators should consult with our data quality experts in order to understand what they need to look out for to avoid a bad campaign, and why certain emails should be flagged/inspected. Even if you avoid spam traps, sending out too many invalid emails will cause the mail server to flag you as a potential spammer. Email marketing campaign servers with a low email reputation score will typically experience aggressive filtering.

On the other hand, maintaining a high reputation score will see less intrusive filtering only applied to individual emails and email campaigns instead of blanket IP addresses. It would be definitely prudent to not allow other users to influence your email reputation.

For example, if you are on a shared server - other companies/users could be sending out their own campaigns without filtering emails through our service. It would be a waste if you spent all the time and investment controlling your email campaigns and another user is email blasting without mailbox validation causing the entire IP to be affected.

How do I improve my email reputation score?

If your reputation scores are already dismal for your current existing email campaign server IPs, it might be beneficial to do email campaigns on a new or more reputable IP to see better return on investment. This would start your email reputation on a clean slate. As a disclaimer, we are not sure how feasible this would be for everybody, but your team will need to discuss internally.

However, using our service on existing IP should raise the reputation score for that specific IP. On IPs with pre-existing high volume campaign history, the scores will be slow to change. You can now see why it is extremely prudent to invest in an email validation system early on and why Global Email is a valuable tool to utilize.

For more info, go to: http://www.melissa.com/contact-data-verification/global-email.html


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