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5 Ecommerce Issues You Forgot--And How to Fix Them

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Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.

1. The Fat Finger Syndrome

Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The fat finger syndrome accounts for many name misspellings, incorrect addresses, email bouncebacks, and invalid order submissions. To take the burden off the customer, try implementing a real-time autocomplete solution. By automatically showing verified addresses and emails as the customer types, you'll help alleviate fat finger syndrome and cut down on form abandonment.

 

2. International Postal Standards Vary

Did you know that in Japan, the last name goes first on shipping labels? And in Canada, the postal codes consist of letters and numbers arranged in a specific way? Those are just two examples of how address standardization can differ from country to country. So, if you're planning to go international, be mindful of varying postal requirements and make sure you have an address verification solution that can verify, standardize, format and transliterate. Solutions like Melissa's Global Address Verification do all of this and more--like adding precise lat/long coordinates to addresses for 40+ countries.

 

3. Upfront Shipping Matters

Amazon has shown the way towards better conversions, more sales, and cost-effective shipping with upfront shipping costs and delivery dates shown at every step of the order process. Now, you can, too! With Decimal, a comprehensive shipping rates manager and delivery dates predictor, you can provide your customers with calculations for shipping while they shop, without interrupting their purchase. That means more customers hitting Submit Order without delay.

 

4. Clean Data Affects Everything

Are you sure you're only storing accurate customer data? The data you collect directly on your site, via call-in orders, through internal systems, and mobile all need to match to show accurate customer records in order to better know your customers, increase upsell opportunities, and provide good customer service. By cleaning data before it enters your database and maintaining it after, you can ensure that every customer's name, address, phone, and email are accurate and verified.

 

5. Fraud Costs More than Lost Sales

Let's look at some stats--every year, businesses lose $3.5 trillion in revenue to financial crimes, and 15.4 million consumers were victims of identity theft in 2016 alone. Don't let fraud and chargeback costs steal your bottom line. Instead, use an ID verification solution like Personator®, which combs through 2.1 billion records to match name-to-address and verify that every customer is exactly who they say they are.

 

Fraud Prevention for Ecommerce Merchants Part 2

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Auto-Complete Addresses with Verified Information

To ensure a customer can quickly enter their billing/shipping information and get through the payment process, with as little hassle as possible, is critical in ecommerce. The last thing online retailers need is a frustrated customer submitting long fields of contact information in a web form or in a shopping cart; especially on mobile devices. The customer may abandon the shopping cart altogether. Customers want a simplified checkout system--and if it's easier for them--eRtailers will also reap the benefits.

Integrating a real-time address auto-complete solution into web forms will help speed up order entries with reduced keystrokes. This type of solution makes it easy for customers to enter an address as it uses a type-ahead function that will complete queries with verified address, including city, state, and ZIP Codes™ for U.S. addresses, or postal code for international addresses. eRetailers will also be able to ensure that only clean data is entered into their database. It's a win-win.

A more streamlined verification process will keep customers happy--which in turn, means increased conversions, an improved customer experience, and higher revenue for the eRetailer.


Capture Clean & Verify ID

Let's face it, oftentimes customers are in a rush or distracted, they don't have the time or the patience to fill out a web form which in turn means their online submissions are sloppy and inaccurate. They may omit a letter or punctuation mark from an email address, transpose numbers in a mailing address, or leave out the area code of their phone number.

Meanwhile, customer service representatives are guilty of committing the same crime-entering data incorrectly in the frantic rush to place an order to expedite delivery. Among the most common data entry errors--inaccurate data (44%); typos (22%); and spelling mistakes (19%); according to a published report.

Learn more in Part 3 or visit our website to discover ecommerce solutions now! Or, if you missed Part 1 check it out here

Fraud Prevention for Ecommerce Merchants Part 1

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Ecommerce is booming. And experts say there's more online spending to come. In fact, the National Retail Federation announced it expected sales to jump 3.7% to $630.5 billion in 2015. Higher than the ten year average of 2.5%. Retail sales in the first half of 2016 performed at a solid pace, growing close to 4 percent on a year-over-year basis and will surely continue.

But, while the surge in spending is good news for eRetailers, there's another issue they must content with--online fraud. According to a study by LexisNexis, merchants pay $3.10 in costs (replacement costs plus fees) for each dollar of fraud losses they incur. Finding a technology to help you discern if a shopper is who they say they are is a critical step to preventing fraud.

The tricky part is that customers expect quicker transactions as they perform ever-increasing amounts of purchases online. So while eRetailers look to ensure a fast and seamless customer experience, they also have to combat the challenges of data accuracy and protect their business.

How can retailers maneuver through this? This post will continue as a series in three further parts, stay tuned! If you have questions about how you can prevent fraud now, please visit our website! Or read part 2

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Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about their lives and what they liked to buy. He loved helping them peruse everything from run-of-the-mill groceries and toiletries to the exciting new smart TVs and holiday decorations. But there was one part of shopping that always left Carter feeling strange... Sometimes, after shopping for hours, and being filled up to the brim, his friends would just vanish. They never came back. He was alone; holding their dreams and necessities.


Every business has its own set of complexities, but the digital age seems to have made browsing for merchandise a never-ending perusal rather than a cut and dried sale. Cart abandonment is high for everyone, nearing 70%. There are many different causes but one major problem is lack of transparency in shipping.

Let's say a mother sits down to order formula and diapers. She puts them into her cart, she goes through the entire checkout only to find out at the last minute that shipping is going to be nearly equivalent to the purchase price. Ordering online, which was supposed to be convenient, is now annoying and she closes her browser.

56% of people abandon their shopping carts when presented with unexpected costs during the checkout process. However, if people are given a proper heads up about how much the product or shipping costs, they're more likely to buy it-- even if it's more expensive. (35 Actionable Tips To Reduce Shopping Cart Abandonment Rate Ultimate List from Styla.)

Melissa Data is here to help you solve this ever present problem with vital solutions formulated for your industry. Enter Predictive Shipping. Manage shipping your way with the Melissa Data Decimal shipping calculator and boost sales by predicting delivery dates and shipping options on your products page where people see it right away and it's no longer a surprise. Keep customers informed to build trust and dependability. For many more solutions to cart abandonment, check out our website at Melissa Data

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