Recently in Email Marketing Category

 91% of people actually like receiving promotional emails - an optimistic statistic if you're an email marketer. So why is it, most email campaigns yield extremely low open rates, click through rates (CTR) and conversions?

 

As a marketer myself, I'm constantly perplexed. Even after tireless research on new email trends and trying every 'how to' on sneakily coaxing prospects and clients into opening emails, I'm never satisfied with the results. Are you? If you're anything like me, you want more and expect better than the average open rate of 16.9% or CTR of 7.1%. And, who could blame you?

 

If you're looking for fresh tips and tricks for more clicks and higher conversions, check out this video: Become a Jedi Master of Email Marketing: 10 Tips & Tricks for Clicks. Instead of the typical 'how to email' tips, you'll discover new ways for implementing data-driven strategies to get the results you're looking for. Jedi Master of Email Marketing, Luis Hidalgo, gives 10 tips for deliverability, enrichment, personalization and geotargeting.

 

Watch now - you won't be disappointed! 

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Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you're blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company's reputation or brand. 

 

The frightening idea - it's easy to get flagged as a spammer regardless of the legitimacy of your email. Even some of the best marketing "buzz" words, if used in email, could flag you as a spammer. Follow the guidelines below to help protect your business and minimize your risk of getting blacklisted.

 

1.      Avoid including attachments. Not only will you get the attention of spam blocking organizations, but your email will most likely get filtered by the user's spam control tool, too.

2.      Make sure to offer an opt-out or unsubscribe option in your email. It's not only ethical, it's the law!

3.      Your subject line should avoid "spammy" words like free, discount, % off, cash, win, etc. These words are normally flagged as spam.

4.      Always follow CAN-SPAM laws. You can find the guidelines here: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

5.      Ask your subscribers to add you to their address book - its a good practice to maintain.

6.      Avoid too many graphics.

7.      Continually remove emails that are invalid (hard bounces).  You might get the attention of spam-tracking organizations if you continually send to invalid email addresses.

8.      Check your blacklist status on a regular basis. Here's a services you can use: https://sendgrid.com/blog/blacklisted-check-7-popular-blacklists-keep-reputation-intact/

Do More for Less - the Power of Email Marketing

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According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective than Facebook and Twitter marketing combined! Plus, email marketing is cheap or free in many cases (if you already have an email list, for example). So, how do you leverage this affordable platform and do more without spending more?

 

Here are five things to consider to help boost sales for your next campaign.

 

1.  Target New Prospects

The main reason you market is to get more customers, right? Well, email marketing is a great way to do that. You can target prospects based on any number of factors--including age, date of birth, and even Zip Code! So, even if your business is a local pizza place, email marketing makes it easy to ensure your customers (and potential customers) are always in the know about promotions, events, and new offers.

 

2.  Reignite Your Postal Database

Already have a list of customers and their physical addresses? Want to get their emails based on that information so you can reach them on two fronts? An email append service can breathe new life into your customer lists. All you need is a customer name and address, and you'll get a corresponding email addresses to match. From there, add them to your email list, and voila--instant email marketing!

 

3.  Cut Down on Marketing Costs

Marketing is one of the most powerful tools for your business, but if you're spending more than you make in return, is it worth the cost? Probably not. Luckily, you don't have to spend an arm and a leg on email marketing campaigns. The biggest costs associated with running this kind of campaign are found in templates, buying email lists if you don't have them, and purchasing a service that sends your campaigns, too. To save money, find a provider like that offers a full-service email marketing tool to do all the design, implementation, and tracking for you, saving you time and money.

 

4.  Strengthen Relationships

Reach out to your customers early and often, keep them at the forefront of everything you do, and include them as much as possible. With email marketing, this is easier than ever. You can connect with your customers directly, offer them insight into your company and new product offers, or even send them coupon codes that give them a special deal they can't find elsewhere. By bringing the conversation  to their inbox, you'll strengthen your relationship with every customer.

 

5.  Improve Communication

In 2017, "Hello, Customer" just doesn't cut it. To improve communication with and understanding of your customers, implementing personalization tactics can work wonders. If you know the customer's name, address the email directly to them. If you know they bought a pepperoni lover's special from you a month ago, remind them how delicious it was and offer them a coupon for their next purchase. Being personal and communicative goes a long way with every customer, and a good email marketing solution will target by age, income, gender and/or home value, and more.

 

Now that you're prepared, give it a shot with a free trial of Melissa's Email Marketing Service! We design, send, analyze, and track, for an all-in-one solution to help you reach your customers more effectively.

 

 

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