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Introducing Business Coder for United Kingdom

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Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification.

Our Business Coder UK webservice can help provide address cleansing and verification, along with business verification and appending of firmographic data. Our SIC Codes and Descriptions can help identify industries that the targeted businesses belong to, along with incorporation dates to help verify the correct businesses.

Similar to Business Coder US, our familiar result codes can help determine any issues with address or business validation. Ensure that the data returned along with our results help verify correct businesses in your data.

Powered by our Global Address engine, our address validation system thoroughly covers streets across the United Kingdom. With quality data ensured by experts and reliable sources such as the Royal Mail, be sure that you standardize and correct any addresses for your list of businesses to ensure that your deliveries do not go to waste.

And don't forget, this is only an announcement for our initial release. We're constantly striving to improve our webservice, as we plan to add additional fields and features to Business Coder UK. Check out our wiki and be on the lookout for new updates for the webservice!

Please note that for our release, Business Coder US and Business Coder UK will have separate URLs to make web service requests to. Additionally, Business Coder UK requires a separate subscription from Business Coder US. Please visit our wiki for more information on how to what to expect out of the new Business Coder.

Business Coder UK wiki:


By Joseph Vertido, Data Quality Solutions Manager

In our BusinessCoder Cloud Service, we've compiled and consolidated a multisource, central database of over 25 million records to provide the most comprehensive source for retrieving business demographics, known as firmographics. The firmographics reveal fundamental characteristics about companies and organizations, an essential element for successful B2B interactions.

Melissa's BusinessCoder Cloud Service exposes an array of firmographic information including:


  • Full Address
  • Business Name
  • Phone Number


  • Number of Employees
  • Sales Volume

Industry Classification

  • SIC Codes and Descriptions
  • NAICS Codes and Descriptions

Location Information

  • Location Type (Headquarters, Branch, etc.)
  • Business or Residential Address Indicator

Geo Information

  • Latitude/Longitude
  • Census and County

Other Information

  • Web Address
  • Stock Ticker


In essence, firmographics are to businesses what demographics are to consumers. Gaining insight through firmographics allows you to achieve marketing segmentation as well as targeted marketing. Although many still practice mass/generalized marketing strategies, these efforts may prove less cost effective.

By leveraging firmographics, we gain knowledge of a business' profile such as size, location, industry, and company value. This ultimately allows us to categorize and optimize marketing strategies for each one. Such is the nature of marketing segmentation. For example, a commonly used criterion for categorization would be a business' size. Tailoring marketing efforts based on the size or value of a business allows for a more optimized approach that caters specifically to the needs of each prospect.

Firmographics also helps find high value prospects for a targeted marketing approach. For example, through the SIC and NAICS codes, we can determine businesses categorized as healthcare, banking, software, or any other industry that is of most interest for targeted marketing.

Another issue that Melissa's BusinessCoder Cloud Service addresses is loss of opportunity from outdated contact information. The service is driven by high quality data, in order to provide you with updated business contact information.

As we gain more insight on our business prospects, we also open the door to improved strategic marketing opportunities which will be more receptive to B2B prospects. Empower your data and take advantage of firmographics. Move away from a generalized marketing approach to a more strategic approach like marketing segmentation and targeted marketing.

Retrieving Data

The search function of the BusinessCoder Cloud Service in itself is quite unique. The service allows for querying data using any of the following information:

  • Address and Business Name (Optional)
  • Phone Number
  • Web Address
  • Stock Ticker

For example, by simply entering just a business' phone number, you can retrieve all other information including the address, stock ticker, web address, SIC/NAIS codes, employee size, etc. This kind of flexibility allows for different ways to access to all the information on business firmographics.


Take advantage of Melissa's latest product, the BusinessCoder Cloud Service. Enrich your B2B data with firmographics. Improve marketing strategies and your overall ROI by increasing your prospects receptiveness.

If you'd like more information on BusinessCoder or would like to demo the API, visit the following link:

The last major update to the Business Coder Web Service includes the addition of employee contacts for the entered business, allowing for the retrieval of employee names and their respective titles. The next major update to Business Coder will feature an upgrade to the employee contact list returned. Aside from the name and title, contacts will now also give back both their email address and phone number if available. 

This is what the contacts array used to return, versus what it returns with the latest update:


Make sure to take advantage of these new fields in the next Business Coder update in order to enrich and improve your business contact information. Leveraging additional contact information will certainly allow for new opportunities with business prospects and allow for better marketing segmentation.


Try our Business Coder API now.