Recently in Global Data Quality Category

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By Kevin Ubay-Ubay, Sales Engineer


Personator World is Melissa's new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience in name, phone, address & email validation to provide comprehensive contact checking and combines high quality identity level verification.

Some examples of where our new web service can be applied:

·         Age verification

·         Name-address verification

·         Anti-fraud applications

·         Online shopping cart & eCommerce platforms

·         FinTech/Banking

Trusted Reference Data

Personator World uses a number of trusted reference data to verify the identity of an individual. These types of data sources include:

·         Citizen/national databases

·         Credit agency/bureau

·         Utility and telecom sources

·         Driver's licenses

·         Electoral rolls

Personator World can then determine if the identity has been found and matched against those datasources. An example JSON response from the web service may contain something like this:

{

    "DatasourceName": "CREDIT-2",

    "Results": "KV03,KV04",

    "Messages": [

        {

            "ResultCode": "KV03",

            "Description": "First/given/forename matched"

        },

        {

            "ResultCode": "KV04",

            "Description": "Last/surname matched"

        }

    ]

},

{

    "DatasourceName": "CONSUMER-1",

    "Results": "KV01,KV14,KV13,KV12,KV10",

    "Messages": [

        {

            "ResultCode": "KV01",

            "Description": "Address matched"

        },

        {

            "ResultCode": "KV14",

            "Description": "Premise/house number matched"

        },

        {

            "ResultCode": "KV13",

            "Description": "Thoroughfare matched"

        },

        {

            "ResultCode": "KV12",

            "Description": "Locality matched"

        },

        {

            "ResultCode": "KV10",

            "Description": "Postal code matched"

        }

    ]

}


As you can see here, datasources where a match has been found are listed as well as what components of the input had been matched.

Using Personator World

To give a walkthrough of this service, when you send your contact data that you want checked and verified, Personator World starts off by standardizing and validating your data. At this stage, the service will parse and standardize your data as well as check for the following:

·         Name is in a valid format

·         Address is deliverable

·         Email address exists

·         Phone number is callable

Input

Output

Full name: John doe

Phone: 8458692102

Email: john.doe@yaoo.com

Address Line 1: 1 unicorn

City: norwich

Administrative Area:

Postal Code: NR33AB

Country: GB

Full name: John Doe

Phone: +44 8458692102

Email: john.doe@yahoo.com

Address line 1: 1 Unicorn Rd

City: Norwich

Administrative Area: Norfolk

Postal Code: NR3 3AB

Country: GB

 

In the diagram above, you can see the service standardizing (changing casings, abbreviations, etc.) and making corrections to our input data - add in missing street suffixes, add in phone country dialing code, add in missing state/province/administrative area info, correcting typographical email domain errors (yaoo.com -> yahoo.com), etc.

Next, Personator World takes your data and compares it against trusted reference data in order to verify that individual's information.

In this verification stage, the web service takes the standardized name, phone, email and address from the previous checking stage and performs ID verification. Additional input such as the individuals national ID provisioned by the country's government and date of birth can be verified as well, depending on the country.

 

Input

Output

Full name: John Doe

National ID: HJDO840230HVZRRL05

Date of birth: 2/30/1984

Phone: +56-222-226-8000

Email: john.doe@yahoo.com

Address Line 1: Paseo De Los Conquistadores 2000

City: Guadalupe

Administrative Area: NL

Postal Code: 67170

Country: MX

Results:

 

·         KV01 - Address matched

·         KV02 - National ID matched

·         KV03 - First name matched

·         KV04 - Last name matched

·         KV05 - Phone number matched

·         KV06 - Email matched

·         KV07 - Date of birth matched

 

 

 

The diagram above shows how the service will return back result codes indicating which pieces of information got matched. By observing what kinds of result codes are returned, you can determine how reliable your data is.

Availability

Personator World is currently available as a web service hosted on our servers - meaning you won't have to worry about updates and maintenance. Information about the countries supported and the level of coverage can be found by visiting our online wiki at wiki.melissadata.com. Sample code and documentation is also provided to help you get jump started on building applications and services incorporating our ID verification technology.

 

Introducing Business Coder for United Kingdom

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Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification.

Our Business Coder UK webservice can help provide address cleansing and verification, along with business verification and appending of firmographic data. Our SIC Codes and Descriptions can help identify industries that the targeted businesses belong to, along with incorporation dates to help verify the correct businesses.

Similar to Business Coder US, our familiar result codes can help determine any issues with address or business validation. Ensure that the data returned along with our results help verify correct businesses in your data.

Powered by our Global Address engine, our address validation system thoroughly covers streets across the United Kingdom. With quality data ensured by experts and reliable sources such as the Royal Mail, be sure that you standardize and correct any addresses for your list of businesses to ensure that your deliveries do not go to waste.

And don't forget, this is only an announcement for our initial release. We're constantly striving to improve our webservice, as we plan to add additional fields and features to Business Coder UK. Check out our wiki and be on the lookout for new updates for the webservice!

Please note that for our release, Business Coder US and Business Coder UK will have separate URLs to make web service requests to. Additionally, Business Coder UK requires a separate subscription from Business Coder US. Please visit our wiki for more information on how to what to expect out of the new Business Coder.

Business Coder UK wiki: http://wiki.melissadata.com/index.php?title=Business_Coder_UK

By Kevin Ubay-Ubay, Sales Engineer

Global ID Verification is Melissa's powerful cloud service that gives one single, simple way to clean and verify your global contact data. Leverage our experience in name, phone, address, and email validation to gain comprehensive contact checking and identity-level verification.

Our web service may be applied to:

  • Age verification
  • Name-address verification
  • Anti-fraud applications
  • Online shopping cart & eCommerce platforms
  • FinTech/Banking


When you need your contact data checked and verified, Global ID Verification begins with standardizing and validating your records. At this stage, the service will parse and standardize your data as well as check for the following:

  • Name is in a valid format
  • Address is deliverable
  • Email address exists
  • Phone number is callable


Input

  • Full Name: John doe
  • Phone: 8458692102
  • Email: john.doe@yaoo.com
  • Address Line 1: 1 unicorn
  • City: norwich
  • Administrative Area: Postal
  • Code: NR33AB Country: GB

Output

  • Full Name: John doe
  • Phone: +44 8458692102
  • Email: john.doe@yahoo.com
  • Address Line 1: :1 Unicorn Rd
  • City: Norwich
  • Administrative Area: Norfolk
  • Postal Code: NR3 3AB
  • Country: GB

In the diagram above, you can see the final result of reformatting. Casings are changed and abbreviations are corrected. Continuing the process, you gain missing street suffixes, phone country dialing codes, missing state/province/administrative area info, and even typographical email domain corrections. For example, yaoo.com will be adjusted to Yahoo.com.

Next, Global ID Verification evaluates your data against trusted reference data in order to verify each individual's information so you can be confident that names and communication channels are current.

In this verification stage, the web service takes the standardized name, phone, email, and address from the previous stage and performs ID verification. Additional input, such as an individual's national ID, such as a social security number and date of birth can be verified as well; depending on the country of origin.

Input

  • Full Name: John Doe
  • National ID: HJDO840230HVZRRL05
  • Date of birth: 2/30/1984
  • Phone: +56-222-226-8000
  • Email: john.doe@yahoo.com
  • Address Line 1: Paseo De Los Conquistadores 2000
  • City: Guadalupe
  • Administrative Area: NL
  • Postal Code: 67170
  • Country: MX

Output

  •  KV01 - Address matched

  • KV02 - National ID matched

  • KV03 - First name matched

  • KV04 - Last name matched

  • KV05 Phone number matched

  • KV06 Email matched

  • KV07 Date of birth matched














The diagram above shows how the service will return result codes indicating which information has been matched. By observing what kinds of result codes are returned, you may determine how reliable your data is.

Global ID Verification will be available as a web service hosted on our servers - which means you won't have to worry about updates and maintenance. Information about the countries supported and the level of coverage may be found on our wiki at wiki.melissadata.com. Sample code and documentation is also provided to help you get a jump start on building applications and services incorporating our ID Verification technology.

By Allison Moon, Global Phone Channel Manager

For most businesses, it's important for you to keep contact with clients, which means ensuring that the correct contact information is always available. Using Melissa's Global Phone Cloud Service, you can check on phone number validity, activity status, and also distinguish between landlines, cell phones, append geographical information, access real-time lookups, and more.

Integrating and uplifting your business with the Melissa Global Phone Cloud Service provides multiple capabilities. By using the service, you can sift out landlines and mobile numbers and execute custom communication techniques to each type. For example, if a number is detected to be a cell phone, then SMS messages can be sent to alert them of credit limits or send messages about arriving packages.

Service Level Capabilities

The Global Phone Cloud Service has two levels of capabilities that cater to different users. Our Express level is the default and primary step to phone validation. With this level, you'll be able to access our line-range data as well as our database of known phone numbers. This determines validity, phone type, carrier information, and appends geographical information (e.g. predominant language spoken in the area, general latitude/longitude points, city name, etc.). Premium level users will get all the capabilities of the Express level, as well as access to real-time lookups for more accurate phone type and active number detection.

Another major capability of the new service is our Suggestion feature. Suggestions are now returned for numbers that were undetermined on input. If a single request is sent, and we are unable to validate it with the data set on input, the response will include an array of possible countries where the number exists. This can be useful in determining alternatives to the inputted data and help you narrow the search to your point of contact.

REQUEST:
https://globalphone.melissadata.net/v4/WEB/globalphone/doglobalphone?t=&id=XXXXXXXXXXX&opt=VERIFYPHONE:Express&phone=94941135624&ctry=&ctryorg=
RESPONSE:
{
Version: "4.0.0.18",
TransmissionReference: "",
TransmissionResults: "",
Records: [
{
RecordID: "1",
Results: "PE04",
PhoneNumber: "",
AdministrativeArea: "",
CountryAbbreviation: "",
CountryName: "",
Carrier: "",
DST: "",
Language: "",
Latitude: "",
Locality: "",
Longitude: "",
PhoneInternationalPrefix: "",
PhoneCountryDialingCode: "",
PhoneNationPrefix: "",
PhoneNationalDestinationCode: "",
PhoneSubscriberNumber: "",
UTC: "",
Suggestions: [
{
RecordID: 1
Results: PS01,PS08,PS20
PhoneNumber: 94941135624
AdministrativeArea: 
CountryAbbreviation: LU
CountryName: Luxembourg
Carrier: Entreprise des Postes et Télécommunications
DST: Y
Language: French
Latitude: 49.60000000
Longitude: 6.15000000
Locality: 
PhoneInternationalPrefix: 
PhoneCountryDialingCode: 352
PhoneNationPrefix: 
PhoneNationalDestinationCode: 949
PhoneSubscriberNumber: 41135624
UTC: +01:00
},{
RecordID: 2
Results: PS01,PS08,PS20
PhoneNumber: 94941135624
AdministrativeArea: Uusimaa Helsinki
CountryAbbreviation: FI
CountryName: Finland
Carrier: Elisa Oyj
DST: Y
Language: Finnish
Latitude: 60.169812
Longitude: 24.93824
Locality: 
PhoneInternationalPrefix: 
PhoneCountryDialingCode: 358
PhoneNationPrefix: 0
PhoneNationalDestinationCode: 9
PhoneSubscriberNumber: 4941135624
UTC: +02:00
}]
}

The Best Way to Stay in Touch

Keeping a well-cleansed database of active phone numbers can allow you to keep close communications with your customers and keep your customer relations strong. Learn more.

5 Ecommerce Issues You Forgot--And How to Fix Them

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Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.

1. The Fat Finger Syndrome

Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The fat finger syndrome accounts for many name misspellings, incorrect addresses, email bouncebacks, and invalid order submissions. To take the burden off the customer, try implementing a real-time autocomplete solution. By automatically showing verified addresses and emails as the customer types, you'll help alleviate fat finger syndrome and cut down on form abandonment.

 

2. International Postal Standards Vary

Did you know that in Japan, the last name goes first on shipping labels? And in Canada, the postal codes consist of letters and numbers arranged in a specific way? Those are just two examples of how address standardization can differ from country to country. So, if you're planning to go international, be mindful of varying postal requirements and make sure you have an address verification solution that can verify, standardize, format and transliterate. Solutions like Melissa's Global Address Verification do all of this and more--like adding precise lat/long coordinates to addresses for 40+ countries.

 

3. Upfront Shipping Matters

Amazon has shown the way towards better conversions, more sales, and cost-effective shipping with upfront shipping costs and delivery dates shown at every step of the order process. Now, you can, too! With Decimal, a comprehensive shipping rates manager and delivery dates predictor, you can provide your customers with calculations for shipping while they shop, without interrupting their purchase. That means more customers hitting Submit Order without delay.

 

4. Clean Data Affects Everything

Are you sure you're only storing accurate customer data? The data you collect directly on your site, via call-in orders, through internal systems, and mobile all need to match to show accurate customer records in order to better know your customers, increase upsell opportunities, and provide good customer service. By cleaning data before it enters your database and maintaining it after, you can ensure that every customer's name, address, phone, and email are accurate and verified.

 

5. Fraud Costs More than Lost Sales

Let's look at some stats--every year, businesses lose $3.5 trillion in revenue to financial crimes, and 15.4 million consumers were victims of identity theft in 2016 alone. Don't let fraud and chargeback costs steal your bottom line. Instead, use an ID verification solution like Personator®, which combs through 2.1 billion records to match name-to-address and verify that every customer is exactly who they say they are.

 

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:

 

Storage

The type of medium where the data files are stored may have an impact on processing speed. We recommend the use of solid state drives to store our data files as they have faster seek & read times compared to spinning disk drives.


We have also sometimes seen clients store the data files on a network share which we definitely don't recommend. Typically, trying to access the files over a network introduces latency which impacts the processing speed when blocks of data need to be fetched quickly. Data files, therefore, should often be stored locally on the machine.

 

Memory

The amount of memory available and speed can also affect processing. While using the APIs, once data is read from the hard drive, the data is cached and stored temporarily into memory in case the data needs to be accessed again shortly.

 

A simple example below, we have a list of phone numbers that were verified using our Phone Object API along with the times in milliseconds indicating the amount of time to verify the phone number.

 

When the Phone Object API encounters a phone number in a new area code, there are spikes in the verify times as the Phone Object now has to go back and fetch a new block from the data files stored on a hard disk and cache it into memory. The more memory available on the system, the more that can be cached into memory as the API reads more blocks from the data files on the disk. And, as discussed in the previous section, having a faster hard drive will help keep those disk read times low when those data file reads occur.


tips-phone.png

Multi-threading

Processors with more than a single core are now common these days. If multiple cores are available on the system, we highly recommend that developers take advantage of that. When multithreading with our APIs, we suggest having each thread contain its own object instantiation for our APIs. 


For example, if you have 8 cores, you may want to create 8 threads with our API instantiated 8 times: once per each thread. Ideally, you would want to create a pool of threads that have our API instantiated already, and therefore ready for processing. If you keep reinitializing/instantiating our API, that will introduce some overhead in the processing.

 

The graph and table below shows some multithreaded testing of our own with our Global Address Object® API with UK addresses and, as shown, there as substantial speed increases that can be obtained through multithreading:


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Get in the Contact Zone

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If you're looking for that perfect all-in-one solution that combines the power of easy integration and Melissa's full spectrum of data quality solutions, then you need to get in the Zone - The Contact Zone®.

Contact Zone employs all the customer data management tools you'll need to help provide consistent, trusted, accurate data across the enterprise - all in one single platform for effortless integration. 

Plus, it's powered by Pentaho® Data Integration (PDI), which gives Contact Zone a simple, graphical user interface, dynamic templates, administrative features, and so much more. Collect data from any source, cleanse and transform it, and gain immediate insight for meaningful use.



Contact Data Requests Increase up to 1400 Percent; Global Server Strategy Ensures Responsive, Compliant In-Country Processing



Rancho Santa Margarita, CALIF - July 12, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced global server locations designed to ensure a robust growth infrastructure for expanding cloud-based data quality services.  Consistently outpacing its 2015 cloud-based business activity, Melissa Data anticipates a 165% increase in verification requests for Australia, 200% for China, and as high as 1400% for Germany. Melissa Data's domestic cloud-based services are also anticipated to grow by 100% in contrast to 2015. 


"Global reach with local support is the foundation of Melissa Data's growth strategy and enterprise business operations - we're working to meet the needs of each in-country user. Our customers not only capitalize on processing speeds inherent with local server calls, but also meet stringent compliance requirements for in-country data processing," said Bud Walker, vice president enterprise sales and strategy, Melissa Data. "As the global marketplace continues its shift to data quality as a service, we have protocols in place to support a significant upswell in data requests worldwide."


Melissa Data's dedicated resources protect effective, real-time data quality processing with efficiency, uptime, and failover protection. Local servers also meet the broadest range of in-country compliance requirements, which bind international data quality users and their vendors to maintain customer data handling without crossing borders. 


In-country processing requirements are growing rapidly in European markets and are well supported by Melissa Data's facilities in Canada, France, Germany, and Ireland; Asia Pacific clients are supported with local data facilities in Australia. The firm's U.S. server farm is shared between Richmond, Virginia, and now both Irvine and Rancho Santa Margarita, California, ensuring ideal uptime and load balancing for domestic enterprise users.


Demonstrating its focus on in-country processing and compliance, Melissa Data is one of only a handful of vendors licensed by Canada Post® to provide Canadian NCOA (National Change-of-Address) processing, matching data against 10+ million change-of-address records filed by Canadian households and businesses within the last 72 months. The company is also certified in Service Organization Controls (SOC 2), further assuring international enterprise users that data is handled with security, privacy, and integrity at every point along the spectrum of data quality operations. Click here for more insight on Melissa Data's global operations and technical capabilities, or call 1-800-MELISSA.


Melissa Data is set to attend Dreamforce #DF15 in San Francisco and will showcase its Listware for Salesforce all-in-one data cleansing app. Users are invited to download the app, submit a review to receive a free $15 Starbucks card, and be entered into a drawing for an Apple Watch. Come see us at North Hall Kiosk 1112!

Click here for more info!

Consolidating duplicate international customer records is now easier than ever with our enhanced MatchUp tool. MatchUp - Melissa Data's deduplication solution - can now parse addresses worldwide, a process that recognizes vast differences in international customer data fields and how they are merged into a data warehouse. Its initial global functionality will handle data for Australia, Germany, and the U.K. with additional countries to follow.

 

To learn more, please visit our website!


 

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