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Melissa's Improvements in Dynamics CRM

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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Melissa Data is set to attend Dreamforce #DF15 in San Francisco and will showcase its Listware for Salesforce all-in-one data cleansing app. Users are invited to download the app, submit a review to receive a free $15 Starbucks card, and be entered into a drawing for an Apple Watch. Come see us at North Hall Kiosk 1112!

Click here for more info!

Featured at 'Growing Global' Conference, Ecommerce Leaders Discuss Strategies to Reduce Shipping Costs and Fraud Through 
Better Customer Data



Rancho Santa Margarita, CALIF. - July 9, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced it is hosting a panel discussion focused on the data quality challenges of global customer data and addressing, slated for July 16 at 2:30 p.m. at the Growing Global industry conference. In addition to Melissa Data, the panel will feature ecommerce leaders OrderCup, a web technology company that streamlines and automates order management and fulfillment for ecommerce companies, and General Medical Company, a medical device manufacturer with more than 250,000 devices sold in over 40 countries. Together the three firms will provide insight on technology tools and strategies used to verify and correct international customer addresses in ecommerce platforms - ensuring smooth business operations with faster, easier order entry, fewer delivery errors and reduced online fraud.

Aloke Nath, co-founder and CEO of OrderCup, as well as Thomas F. Greany, president of General Medical Company, will participate in the presentation. Melissa Data's Global Address Verification capabilities integrate with OrderCup's ecommerce platform used by General Medical, providing the engine for real-time data quality in the online shopping interface. Melissa Data also integrates with other ecommerce platforms such as Magento, Shopware and Demandware, enabling online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.

"Address data is delivery data, and maintaining its accuracy ensures the best online experience for both shopper and merchant. Yet the data can differ significantly from country to region, territory or prefecture, and may even be stored in different languages or character sets. This creates a significant, ongoing challenge for global business relying on customer data as the foundation for growth and profitability," said Charles Gaddy, director of global sales and alliances, Melissa Data. "Data quality is job one and must be managed with a global perspective - for ecommerce platforms, that means integrating smart tools that eliminate bad data at the source and before it permeates business operations."

The panel event is titled "Getting the Package Delivered," and will offer a broad look at international address requirements. Using automated, integrated data quality tools, online merchants can instantly validate and cleanse international addresses, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region.

The Growing Global conference takes place July 15-16, 2014 at the Renaissance Long Beach Hotel in Long Beach, California.

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Express Entry® Web Service Enables Fast, Accurate Data with Reduced Keystrokes; Now Verifies Address Information for More Than 240 Countries/Territories



Rancho Santa Margarita, CALIF - May 14, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced global address verification in Express Entry, the company's address auto-completion tool designed to eliminate bad data at its source. Validating addresses as they are entered, Express Entry now integrates Melissa Data's Global Address Verification capabilities to enable accurate international customer data throughout the enterprise, ideal for CRM, call center, and ecommerce applications.

In addition to U.S. address data, Express Entry validates and cleanses international addresses in real time for more than 240 countries and territories around the world - correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Data fields are populated automatically using Express Entry's timesaving type-ahead feature; data entry is not only correct, but also up to 50 percent faster with reduced keystrokes, improving the customer's online experience and increasing website conversions.

"Accurate, current, and consistent contact data is essential for global business, no matter the geographic region. Yet postal standards and address formats vary extensively from country to country, and may be stored in different languages or character sets - creating a potential cascade of bad data as unverified information enters the system," said Bud Walker, director data quality solutions, Melissa Data. "Express Entry offers an intuitive global solution, equipping CRM and ERP users with a single data quality tool for multiple countries. Businesses and customers both benefit from improved, real-time data quality; order entry is easier and faster, fraud and delivery errors are reduced, and duplicate customer records can be located easily."

With global capabilities, Express Entry now supports customer address data in any UTF8 language; its transliteration feature works with many character sets and enables output displayed in native or Latin characters. Users begin typing an address into a search bar and Express Entry completes the query with a verified address, including city, state, and ZIP Code™ for U.S. addresses, or locality, administrative area, and postal code for international addresses.

Available as a Web service, Express Entry does not require extensive IT resources and can be easily integrated into customized applications and platforms. In addition to the Web service, webmasters and site developers can download a JavaScript code snippet for use with ecommerce forms and online guest books.

Melissa Data will be demonstrating Express Entry's capabilities, including global address verification, during a webinar slated for Wednesday, May 21, 2014 from 2:00-2:30 pm Eastern; click here to register. To download a free trial of Melissa Data's Express Entry, click here or call 1-800-MELISSA (635-4772).

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DQ Tools Correct/Standardize Contact Data for More than 240 Countries/Territories; Plus Real-Time Fraud Prevention and Identity Verification for E-Commerce



RANCHO SANTA MARGARITA, Calif., April 2, 2014 - Melissa Data, a leading provider of contact data quality and direct marketing solutions, today announced its COLLABORATE 2014 exhibit will feature a global focus on its data quality (DQ) tools for Oracle. Natively integrating DQ operations such as address cleansing, email verification, record matching and de-duping, Melissa Data's Oracle integration notably includes international cleansing tools in support of global contact data quality.

Using Melissa Data's comprehensive collection of APIs and cloud services, Oracle developers can now capture, validate, and cleanse international addresses for more than 240 counties and territories around the world. Melissa Data's Oracle integration also includes Personator, its integrated DQ Web service designed to provide real-time fraud prevention and identity verification for e-commerce applications.

"Melissa Data's Oracle integration responds directly to the needs of database administrators. We're challenging competitors by reducing costs and eliminating complexity for common yet sophisticated global data quality operations," said Bud Walker, director of data quality solutions at Melissa Data. "Native access to global data cleansing ability, as well as powerful fraud prevention and identity verification, enables DQ tools in a familiar programming construct - eliminating the need for low-level integration processes and resources."

Melissa Data's MVP Program further supports Oracle ACEs and community IOUG (Independent Oracle Users Group) leaders, providing referral incentives, core product training, and complimentary access to Melissa Data's suite of data quality products for cleaning and verifying global data.

Melissa Data's focus on global DQ tools for Oracle developers is integral to the company's overall international growth strategy. Building on nearly 30 years as a global data quality leader, Melissa Data's international expansion enables local sales and support for a global clientele of end-users as well as developers. Supported by a recently opened central London office, Melissa Data conducts business worldwide and also has key locations in Germany and India.

Melissa Data will be demonstrating its global data quality tools for Oracle at booth #1549 during COLLABORATE 14/IOUG, April 7-11, 2014 at The Venetian and Sands Expo Center in Las Vegas. To learn more about the DQ tools included in Melissa Data's Oracle integration, click here or call 1-800-MELISSA (635-4772).


Deutsche Post Direkt Partners with Melissa Data

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Relationship Fuels Melissa Data's International Growth; Adds Value for Direct Advertisers with Free Analysis of International Contact Data



Rancho Santa Margarita, CALIF- February 6, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced a partnership with Deutsche Post Direkt GmbH, subsidiary of Deutsche Post and veteran developer of address management solutions to optimize direct advertising. The partnership represents continued progress in Melissa Data's global expansion, benefitting customers of Deutsche Post Direkt with proven solutions in international address validation and geocoding.

"Partnering with Deutsche Post Direkt, a national leader in address management and interactive marketing, underlines our capabilities and potential for development and expansion of shops at the international level," said Çağdaş Gandar, Sales Director Europe, Melissa Data.

Melissa Data's global perspective on data quality aligns with Deutsche Post Direkt's core business operations in address cleansing, analysis, enhancement and leasing. Using Melissa Data's Global Address Verification, a component of the company's Global Data Quality Suite, direct advertisers can reduce costs and improve operations through international address verification. Users can analyze addresses from more than 240 countries and territories - correcting and translating them into the official postal format of each geographic region, and enhancing them with location-based information.

Upon request, Melissa Data is providing a free data analysis and data quality report for customers of Deutsche Post Direkt, enabling a benchmark for determining further data quality strategies based on individual customer needs.

For more information about the partnership between Melissa Data and Deutsche Post Direkt, dial +49-30-79788829 to reach Melissa Data's Berlin office, or visit www.MelissaData.com. In the U.S., call 1-800-MELISSA (635-4772).


UK Location Advances Global Data Quality Sales and Support; DQ Authority Barley Laing Joins Melissa Data's UK Team as Managing Director



Rancho Santa Margarita, CALIF- January 7, 2014 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced its new office in central London, established to further the company's support of international data quality markets. Data quality veteran Barley Laing, former CEO of leading web services company World Address, is set to spearhead Melissa Data's growing role in UK business and joins the company's international team as managing director of UK operations.

Laing has previously held executive management positions with BT, ADC Telecommunications, Shell and Xerox, leading both sales and engineering operations worldwide; he also developed a recognized 'change management program' for the British Government during his tenure at the Department of Trade and Industry. In his most recent executive roles, Laing has been instrumental in developing and implementing global business strategies designed to build shareholder value through international market growth.

"Melissa Data is responsive to international business needs, building our worldwide presence and offering products and services with a global perspective," said Ray Melissa, CEO, Melissa Data. "Our comprehensive data quality solutions, both onsite and cloud-based, recognize data quality as a global challenge - adding value to any type of organization from major international brands to small businesses and start-ups. Our clients are able to correct, verify and standardize address information no matter the state, country, province or region - improving overall business operations through a commitment to better contact data."

Building on nearly 30 years as a global data quality leader, Melissa Data's international expansion is essential to the company's ongoing growth strategy and enables local sales and support for a global clientele. Supported by the new central London office, Melissa Data conducts business worldwide and also has key locations in Germany and India.

Melissa Data's international operations enable local access to sales and support for the company's extensive slate of data quality products and services, including Melissa Data's flagship Global Data Quality Suite, a powerful toolset for accurate and consistent address parsing, verification, and transliteration for more than 240 countries and territories. The suite enables cleansing, standardizing and matching multi-national information across countries, languages and character sets - including tools to verify emails and international phone numbers, and geocode street addresses by adding precise latitude and longitude coordinates.

To request a free trial of Melissa Data's Global Data Quality Suite, click here or call 1-800-MELISSA (635-4772). To reach Melissa Data's central London office, dial 0845-869-2102.


Melissa Data Expands Global and Domestic Reach

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Melissa Data is growing, and fast! To better serve our customers worldwide, Melissa Data's established new offices in Berlin, Germany, and Bangalore, India. The company also opened a new satellite office in Raleigh, N.C.

These new locations have been established and staffed to meet the needs of the domestic and international markets with the availability of Melissa Data's Global Data Quality Suite - a new set of tools that delivers accurate and consistent address/phone verification and geocoding for countries all over the world.

Click here for more info.


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By Allison Moon
Data Quality Analyst

Allison Moon - Data Quality Analyst
In the past year, we have ventured into international waters with our Global Address Verification Web service, but our international services haven't stopped there. Our new Global Phone Object will now verify if an international phone number is accurate, and determine whether the number is valid for over 200 countries and territories.

This new interface in the current Phone Object takes in a phone number and country to determine whether the number is valid for the region. It can also take in a phone number alone and determine what country the number is from - by simply looking at the international access code (these are the digits used to dial into a country).

For example, with +49 3079788829, the Global Phone Object will be able to determine that this number is from Germany, just by looking at the international access code, +49.

In addition, Global Phone Object will also return international geographical information. Just like the current Phone Object, the Global Phone Object will return the latitude and longitude coordinates of the detected region.

It can also return the predominant language spoken in the phone number's region. This field is helpful in preventing phone calls from being lost in translation. By determining the pre-dominant language of the region, phone calls in a call center environment can be distributed to employees who are fluent in the detected language.

The Global Phone Object is a powerful tool that can be used in a multitude of ways to bridge international communication.

-- Allison Moon is a data quality analyst and software engineer for Melissa Data.

-- For more info on Global Phone Object, go to:
http://www.melissadata.com/phone-verification/index.htm


Storing International Postal Data

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By Charles Gaddy

I'm sitting in my favorite coffee shop, scanning the patrons in the room. One thing came to mind - this restaurant reflects a good cross-section of America. I took an impromptu poll among some of the people I met over the course of a month to ask two questions:

1. Do you think you could make an international phone call?
2. Do you think you could address a letter to Germany?
These may seem like simple activities, but for the average American, I feel they are quite challenging. Of my "back of the napkin" survey about seven out of 10 felt they could make the call, and two out of 10, the address. However, when asked how to address a letter they mostly replied - "just like in the U.S., but with a Country at the end."

This drives home the idea that in the U.S., businesses are just now starting to focus on international markets. I know that if I asked someone from the EU or from Great Britain, they would be knowledgeable in telephone country codes, shipping to mainland Europe from the UK, etc.

US Globe

What I am hoping to address in the next several blog postings are the necessary guidelines for the configuration and storage of postal address data in a database table or tables, which is flexible around address format, structure, postal code indicators, and alphabets/languages.

How to Account for International Address Formats in a Database Table

In the past, I have done database work with domestic and international companies. One very specific example, which is relevant to this blog post, is a major international airline. This airline started as a U.S. domestic carrier and has expanded over time into Central and South America as well as the PAC RIM and Europe. The legacy systems they had in place stored address data in a classify U.S. format: Address1, Address2, Address3, City, State, ZIP Code.

US Mail Format

My company was hired to do postal address verification, correction, and standardization on their international data and put it into this legacy system. Immediately, you can see the challenges. ZIP Code in the U.S. is a number; in the United Kingdom, Canada, and others - it's alphanumeric. In Mexico there can be as many as eight address lines as well as three administrative - a village, district, province model which does not fit with the classic U.S. city and state model. Even the best of address verification and correction cannot account for "putting a square peg in a round hole," which is these legacy structures.

In the next blog post, I will suggest an optimized format for storing address data within a single database table.

United Kingdom Mail Format

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