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5 Ecommerce Issues You Forgot--And How to Fix Them

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Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.

1. The Fat Finger Syndrome

Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The fat finger syndrome accounts for many name misspellings, incorrect addresses, email bouncebacks, and invalid order submissions. To take the burden off the customer, try implementing a real-time autocomplete solution. By automatically showing verified addresses and emails as the customer types, you'll help alleviate fat finger syndrome and cut down on form abandonment.

 

2. International Postal Standards Vary

Did you know that in Japan, the last name goes first on shipping labels? And in Canada, the postal codes consist of letters and numbers arranged in a specific way? Those are just two examples of how address standardization can differ from country to country. So, if you're planning to go international, be mindful of varying postal requirements and make sure you have an address verification solution that can verify, standardize, format and transliterate. Solutions like Melissa's Global Address Verification do all of this and more--like adding precise lat/long coordinates to addresses for 40+ countries.

 

3. Upfront Shipping Matters

Amazon has shown the way towards better conversions, more sales, and cost-effective shipping with upfront shipping costs and delivery dates shown at every step of the order process. Now, you can, too! With Decimal, a comprehensive shipping rates manager and delivery dates predictor, you can provide your customers with calculations for shipping while they shop, without interrupting their purchase. That means more customers hitting Submit Order without delay.

 

4. Clean Data Affects Everything

Are you sure you're only storing accurate customer data? The data you collect directly on your site, via call-in orders, through internal systems, and mobile all need to match to show accurate customer records in order to better know your customers, increase upsell opportunities, and provide good customer service. By cleaning data before it enters your database and maintaining it after, you can ensure that every customer's name, address, phone, and email are accurate and verified.

 

5. Fraud Costs More than Lost Sales

Let's look at some stats--every year, businesses lose $3.5 trillion in revenue to financial crimes, and 15.4 million consumers were victims of identity theft in 2016 alone. Don't let fraud and chargeback costs steal your bottom line. Instead, use an ID verification solution like Personator®, which combs through 2.1 billion records to match name-to-address and verify that every customer is exactly who they say they are.

 

How to Know Customers Are Who They Say They Are

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In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?

Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your own eyes, there are a plethora of ways that help you better know your customer, manage risk, and even prevent fraudulent transactions.

Age & National ID Verification

The first step to customer authentication is to match a customer's national ID (for example, their social security or driver's license numbers) and date of birth. Better authenticate a customer's ID documents and simplify compliance with any age restrictions or purchase laws, while improving customer service at the same time. Instantly verify that the customer purchasing your age-restricted goods is old enough to legally make that purchase.

Name-Address Matching

The second step is to match name to address to confirm the person buying your product or service isn't giving you false information. Personator leverages a comprehensive dataset containing billions of records to confirm and match current names and addresses with the highest degree of accuracy. Our powerful, real-time tools and services help you achieve entity resolution and compliance, as well as better know your customer and reduce, or even eliminate, the need for manual review.

Address Correction & Formatting

Next, you'll want to add in what's missing from customer data entry, legacy systems, sales input, and anywhere else your records come from. Add missing street suffixes, state/province/administrative area info, and standardize addresses to specific country formats using Advanced Address Correction (AAC) to verify that addresses are accurate and deliverable to real locations.

Contact Data Validation

Validation concerns more than just a name or address - it needs to look at all aspects of people data, from names and addresses to phone numbers, email addresses, geocodes, IP locations, demographics, and more. Determine that the given postal address for every customer is deliverable, the email address exists, the name associated with a mobile device and whether the phone number is active and callable, and the given name is in a valid format. You can even trace customers with geocodes and IP locators to manage risk and ensure compliance.

Melissa's Personator® World Edition can help meet all of these needs. Personator is a customizable web service that fits all your ID verification process and risk management requirements. It can help optimize onboarding and fraud detection in Ecommerce, AML Compliance, Customer Due Diligence, Card Not Present, Know Your Customer (KYC), and FinTech/RegTech arenas.

Try Personator free for 30 days to see how it can transform your business's safety and compliance.

Melissa's Improvements in Dynamics CRM

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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.

 

We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data. We offer the Global Verify solution to correct and verify your addresses, phone numbers, names, and email addresses on an international level. Soon, we will release the Express Entry® solution in order to prevent bad data from entering your environment. As we strive to offer you the best solutions, Melissa constantly seeks to improve its solutions to better suit your needs.

 

Coming in a future update, we will offer the following new features to our Express Entry service:


•          Personator Workflows

•          Reverse Lookup for Express Entry

•          Express Entry Integration into Global Verify

Personator Workflows

Dynamics CRM is utilized in many different ways in the business world. The creation of contact, account, and lead records is handled through many different environments that may not leverage the standard form. In addition, sometimes users may forget to use our services to cleanse and correct information before saving and storing a record. 


To address these issues, we have created workflows for the Personator solution for the currently supported out-of-box entities. These workflows can be activated to leverage our Personator service on records automatically, such as upon creation of a new record. This will allow users to create records from a different environment, such as a separate portal, to have their information automatically validated through our workflows.

 

Reverse Lookups for Express Entry

Different users enter address information in different orders. With Dynamics CRM's ability to customize forms, it is apparent that not everyone will start by entering a street address. With our new feature, Reverse Lookups, users can enter information starting from the most general piece of information down to the most specific. For example, now a user, after entering his or her default country, can begin by entering the postal code to determine the city and state of the particular record. After filling out these fields, the user can then enter in the street address and select from a list of addresses only in that particular city, state, and postal code.

 

Express Entry Integration into Global Verify

Many customers require different methods of verification. In order to address these concerns, we have integrated our Express Entry service into our Global Verify solution. Now, you can utilize the Express Entry service to autocomplete addresses when entering data as well as verify phone and email with the click of a button.

Fraud Prevention for Ecommerce Merchants

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With online sales booming, creating a fast and seamless experience is key to customer satisfaction. However, creating a quicker yet safe transaction is essential as a merchant. According to LexisNexis, merchants are paying $3.10 (replacement costs plus fees) in costs for each dollar of fraud losses incurred.

How can you provide a seamless transaction for both your consumer and your business? Here are three steps for E commerce fraud prevention:

Step 1: Auto-Complete Addresses with Verified Information:

Customers are seeking a simplified checkout system, and when provided, it becomes beneficial for both you and the consumer. An easy way to do so is to integrate real-time address auto-complete solutions into Web forms that will help speed up order entries with reduced keystrokes. Not only will this make it easy for customers to enter an address with a type-ahead function but you will also be able to ensure that only clean data is entered into your database.

Step 2: Capture Clean Data & Verify ID

Data entry errors include inaccurate data (44%); typos (22%); and spelling mistakes (19%). The key to avoiding these data entry errors is to employ what we like to call a "data quality firewall" in order to verify accuracy of information. Capturing clean data from the moment it is entered will help save time, money and improve customer satisfaction with more timely shipments.

Step 3: Prevent Fraud with IP Local

IP local helps you gather information to protect web forms from spam and abuse as well as to identify problematic IP addresses or ranges. It can help avoid credit card fraud by flagging invalid transactions and in turn minimizing financial loss.

The successful delivery of products and services while being protected from online fraud are all dependent upon accurate data. Implement this easy 3-step process to successfully manage cleaning and maintaining data while keeping customers happy and preventing business fraud.

Check out our video to learn more about how to prevent fraud. Or visit our website and see everything we have to offer. 

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence


Rancho Santa Margarita, CALIF - January 28, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.

Personator is a full-contact authentication web service that goes beyond basic, discrete component data validation. Personator cross references the validity of the data as a whole, verifying customer records are deliverable and that names correspond to address, email and telephone data. This provides the basis for data quality uplift; records are completed with all contact points appended and enriched with missing information such as name, phone, email, address, demographic and geographic information. Adding to this are Personator's new demographic capabilities, which include date of birth or death, presence of children, renter or owner and length of residence, gender, household income range and occupation - providing users with the business and consumer information to understand current customers and better target new prospects.

"Personator's full contact authentication capabilities leverage multiple data sources to help companies gain a valid and singular view of their customer," said Bud Walker, director of data quality solutions, Melissa Data. "Diverse demographic data adds tangible value in real-time - appealing to a large cross-section of industries and companies looking for greater insight into how to speak to customers effectively for omni-channel marketing, cross-sell/upsell, and customer loyalty."

Personator is a unique convenient cloud service with no files or software to maintain. The service supports multiple protocols such as JSON, SOAP, XML and REST and is available in flexible packages for verification, updating and/or enrichment of contact data as needs require. Take a test drive of Personator in our easy-to-use Listware for Microsoft Excel application which can be downloaded here, or call 1-800-MELISSA (635-4772) for more information.

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